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市場調查報告書

嬰兒食品的泰國市場

Baby Food in Thailand

出版商 Canadean 商品編碼 363193
出版日期 內容資訊 英文 81 Pages
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嬰兒食品的泰國市場 Baby Food in Thailand
出版日期: 2016年06月30日 內容資訊: 英文 81 Pages
簡介

本報告提供泰國國內的嬰兒食品市場相關分析,市場結構與其背景中的社會、經濟形勢,市場趨勢 (消費額、生產額等)的變化及預測,各產品詳細趨勢,主要企業、品牌簡介,今後的市場方向性等的調查評估。

第1章 簡介

第2章 市場背景情況

  • 出生數
    • 出生率
    • 各地區的出生率
    • 嬰兒人口
  • 消費者
    • 生活水準
    • 飲食習慣
  • 社會版、人口方面的趨勢
    • 家族結構
    • 出生數:母親的各年齡
    • 育兒中的母親人數
  • 女性勞工
    • 女性的整體員工人數
    • 生產相關的法規
  • 母乳哺育的趨勢
    • 母乳哺育的推薦
    • 母乳哺育的普及率
  • 法規

第3章 市場簡介

  • 市場概要
    • 定義
    • 主要的特徵與發展
    • 廠商、品牌
  • 嬰兒牛奶
    • 主要的特徵與發展
    • 每人消費量趨勢
    • 市場明細
    • 廠商、品牌
  • 嬰兒麥片
    • 主要的特徵與發展
    • 每人消費量趨勢
    • 市場明細
    • 廠商、品牌
  • 嬰兒餐
    • 主要的特徵與發展
    • 每人消費量趨勢
    • 市場明細
    • 廠商、品牌
  • 其他嬰兒食品

第4章 流通

  • 流通結構
  • 嬰兒食品零售

第5章 供應商

  • 企業簡介

第6章 生產、貿易趨勢

  • 生產額
  • 進口額
  • 出口額

第7章 未來展望

  • 今後的市場決策要素
    • 出生率趨勢
    • 消費者的想法
    • 健康指南
    • 今後趨勢

第8章 經濟背景情況

  • 政治、經濟形勢 (概要)
  • 經濟背景

第9章 商店檢查分析

  • 簡介

第10章 附錄

目錄
Product Code: BF144MR

Summary

Thailand has been beset with a difficult economic environment against a backdrop of political instability and social unrest. The number of live births has fluctuated but the underlying trend is downwards. The baby food market increased by nearly 20% between 2009 and 2015. It is a market strongly dominated by milks, which in 2015 accounted for 92.8% of value sales. Value growth was strongest in the cereals and meals sectors, with prices in the milks sector under pressure from the difficult economic situation and competitive price discounting, which were only partially offset by the success of premium products.

Key Findings

  • The market for baby food in Thailand has risen by almost 20% in value terms over the historic period in 2015.
  • The market is dominated by milks, which account for 92.8% of value and 90.4% of volume. Cereals represent the second largest sector, but account for less than 5% of volume sales.
  • The majority of baby food sales in Thailand are made through food outlets, which accounted for over 95% of overall sales volume in 2015.

Multinationals enjoy a high profile in the Thai baby food market, with the top three, Nestle, Danone, and Mead Johnson accounting for 90.8% of value and 90% of volume.

  • Since its acquisition of Wyeth in April 2012, Nestle has led the market, with a 41.7% volume share.

"Baby Food in Thailand" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in Thailand market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1 Executive Summary

  • 1.1. Major Developments
  • 1.2. Market Segmentation
  • 1.3. Per Capita
  • 1.4. Distribution
  • 1.5. The Suppliers
  • 1.6. The Future

2 Background to the Market

  • 2.1. Births
    • 2.1.1. Live Birth Rates
    • 2.1.2. Live Births by Region
    • 2.1.3. The Baby Population
  • 2.2. The Consumer
    • 2.2.1. Living Standards
    • 2.2.2. Eating Habits
  • 2.3. Socio-Demographic Trends
    • 2.3.1. Family Structure
    • 2.3.2. Births by Age of Mother
    • 2.3.3. Number of Women of Childbearing Age
  • 2.4. Working Women
    • 2.4.1. Female Employment
    • 2.4.2. Maternity Legislation
  • 2.5. Breastfeeding Trends
    • 2.5.1. Breastfeeding Promotion
    • 2.5.2. Breastfeeding Prevalence
  • 2.6. Regulations

3 Market Profile

  • 3.1. Overview
    • 3.1.1. Definitions
    • 3.1.2. Key Features and Developments
    • 3.1.3. Manufacturers and Brands
  • 3.2. Baby Milk
    • 3.2.1. Key Features and Developments
    • 3.2.2. Per Capita Trends
    • 3.2.3. Segmentation
    • 3.2.4. Manufacturers and Brands
  • 3.3. Baby Cereals
    • 3.3.1. Key Features and Developments
    • 3.3.2. Per Capita Trends
    • 3.3.3. Sector Segmentation
    • 3.3.4. Manufacturers and Brands
  • 3.4. Baby Meals
    • 3.4.1. Key Features and Developments
    • 3.4.2. Per Capita Trends
    • 3.4.3. Sector Segmentation
    • 3.4.4. Manufacturers and Brands
  • 3.5. Other Baby Food

4 Distribution

  • 4.1. Retail Structure
  • 4.2. Baby Food Retailing

5 The Suppliers

  • 5.1. Company Profiles
    • 5.1.1. Introduction
    • 5.1.2. Nestle (Thailand) Ltd
    • 5.1.3. Dumex Ltd (Danone)
    • 5.1.4. Mead Johnson Nutrition (Thailand) Ltd
    • 5.1.5. Heinz Win Chance Co Ltd
    • 5.1.6. Other Suppliers
    • 5.1.7. Abbott Laboratories Limited
    • 5.1.8. Healthy Foods Co Ltd
    • 5.1.9. Peachy Village Co Ltd
    • 5.1.10. Xongdur Thai Organic Food Co. Ltd

6 Production and Foreign Trade

  • 6.1. Production
  • 6.2. Imports
  • 6.3. Exports

7 The Future

  • 7.1. Future Determinants
    • 7.1.1. Live Birth Trends
    • 7.1.2. Consumer Attitudes
    • 7.1.3. Health Guidelines
    • 7.1.4. Future Trends

8 Economic Background

  • 8.1. Political and Economic Summary
  • 8.2. Economic Background

9 Store check Analysis

  • 9.1. Introduction

10 Appendix

  • 10.1. What is this Report About?
  • 10.2. Time Frame
  • 10.3. Product Category Coverage
  • 10.4. Methodology
  • 10.5. About Canadean
  • 10.6. Disclaimer
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