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市場調查報告書

嬰兒食品的中國市場

Baby Food in China

出版商 Canadean 商品編碼 361682
出版日期 內容資訊 英文 272 Pages
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嬰兒食品的中國市場 Baby Food in China
出版日期: 2016年06月29日 內容資訊: 英文 272 Pages
簡介

本報告提供中國國內的嬰兒食品市場相關分析,市場結構與其背景中的社會、經濟形勢,市場趨勢 (消費額、生產額等)的變化及預測,各產品詳細趨勢,主要企業簡介,今後的市場方向性等調查評估。

簡介

市場背景情況

  • 出生數、出生率
  • 各地區的出生率
  • 消費者
  • 社會版、人口方面的趨勢
  • 女性勞工
  • 母乳哺育的趨勢
  • 母乳哺育相關的法規
  • 法規

市場概要

  • 主要的特徵與趨勢
  • 市場規模 (以金額、數量為準)
  • 各製造廠商市場佔有率
  • 未來預測

各領域分析

  • 嬰兒牛奶
  • 嬰兒麥片/乾食
  • 嬰兒餐
  • 手指食物
  • 嬰兒飲料
  • 其他嬰兒食品

生產、貿易趨勢

  • 生產額
  • 進口額
  • 出口額

企業簡介

流通

  • 零售業結構
  • 嬰兒食品的零售

經濟背景情況

  • 經濟背景
  • 主要的宏觀經濟指標的預測
  • 人口方面的背景情況

未來展望與市場預測

  • 出生率、總人口的預測
  • 市場預測:概要
  • 今後的市場趨勢

附錄

關於Canadean

圖表一覽

目錄
Product Code: BF140MR

Summary

The Chinese baby food market has developed strongly over the historic period, although the last two years have seen a fall in growth rates as the overall economy has slowed down. All sectors of the baby food market experienced an increase in consumption during the survey period. In volume terms, milks continue to predominate and represented 86.1% of the market in 2015. In value terms, the milks sector forms the core of the baby food market, accounting for 92.5% of sales in 2015. Per capita expenditure on baby food rose by 110% over the historic period.

Key Findings

  • All sectors of the baby food market experienced an increase in consumption during the survey period. The market for baby food in China rose by 36% between 2009 and 2015.
  • Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume. Much of the remainder of the market is made up of cereals and dry meals, which account for 4-5% of value and 7-8% of volume.
  • Multinationals account for 53.9% of value and 48.5% of volume. Nestle (including Wyeth), leads in value, from Mead Johnson. Danone is recovering from the impact of the 2013 Fonterra incident. The leading local milk companies are Yili, Being mate, and Biostime. Heinz dominates in the non-milks sector.
  • The major distribution channels for baby food have changed dramatically over the past few years. The largest single channel for baby food is now specialist mother and baby stores (47%), while online sales account for a further 29%. Bricks and mortar food and general retailers now take only 24%.

"Baby Food in China" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the China market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Highlights

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

  • Executive summary
  • Definitions

Background to the Market

  • Births -Live Birth Rates
  • Birth Rates by Region
  • The Consumer
  • Socio-Demographic Trends
  • Working Women
  • Breastfeeding Trends
  • Breastfeeding Legislation
  • Regulations

Market Overview

  • Key eaturesand developments
  • Market value and volume
  • Manufacturers shares
  • The future

Sector Analysis

  • Baby Milks
  • Baby Cereals and Dry Meals
  • Baby Meals
  • Finger Foods
  • Baby Drinks
  • Other Baby Food

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Introduction
  • Nestle (China) Ltd
  • Mead Johnson Nutrition Co Ltd
  • Hangzhou Beingmate Group
  • Danone
  • Other Manufacturers

Distribution

  • Retail structure
  • Baby food Retailing

Economic background

  • Economic Background
  • Key macro-economic forecasts
  • Demographic Background

Prospects and forecasts

  • Birth and population projections
  • Forecast overview
  • Future trends

Appendix

  • Additional Data Tables
  • Summary Methodology

About Canadean

List of Tables

  • Table 1: Birth and Population Trends, 2005-2015
  • Table 2: Live Births by Province, 2011 and 2013
  • Table 3: Rural/Urban Population Breakdown, 2009-2014
  • Table 4: Annual Per Capita Disposable Income, 2004-2014
  • Table 5: Population and Income, Urban and Rural, 2013
  • Table 6: Food Expenditure, 2009-2013, C¥
  • Table 7: Food Expenditure by Province, 2013
  • Table 8: Breakdown of Urban Population by Income Group, 2012
  • Table 9: Ownership of Durable Consumer Goods 1990-2012
  • Table 10: Internet Usage, 2009-2015
  • Table 11: Population and Income Profile, East Coast, 2004 and 2013
  • Table 12: Population and Income Profile, North East China, 2004 and 2013
  • Table 13: Population and Income Profile, Central China, 2004 and 2013
  • Table 14: Population and Income Profile, West China, 2004 and 2013
  • Table 15: Trends in Marriages and Divorces, 1985-2013
  • Table 16: Births by Age of Mother, 2013
  • Table 17: Number of Women of Childbearing Age by Age Group, 2004 and 2013
  • Table 18: Female Labour Force Participation, 2009-2014
  • Table 19: Exclusive Breastfeeding Rates, 1998-2014
  • Table 20: Breastfeeding Duration: Age at Which Breastfeeding Stopped, 2011
  • Table 21: Exclusive Breastfeeding Rates by Location, 1997-2009
  • Table 22: Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
  • Table 23: Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
  • Table 24: Key Purchasing Criteria for Infant Formula, 2013
  • Table 25: Market Size, 2015, and Growth Rates, 2009-2015
  • Table 26: Baby Food: Manufacturer Shares, Value, %, 2009-2015
  • Table 27: Baby Food: Manufacturer Shares, Volume, %, 2009-2015
  • Table 28: Baby Food: Manufacturer Shares by Sector, %, 2015
  • Table 29: Projected Market Size, 2021, and Growth Rates, 2015-2021
  • Table 30: Sales of Infant Formula by Region, Value, 2014 and 2015
  • Table 31: Penetration of Infant Formula by Region, Value, 2014 and 2015
  • Table 32: Baby Milks: Segmentation by Type, Volume %, 2009-2015
  • Table 33: Market Segmentation by Price Positioning, Value and Volume %, 2009-2015
  • Table 34: Market Segmentation by Price Positioning and Retail Channel, by Value, 2013 and 2014
  • Table 35: Price Reductions Announced in July, 2013
  • Table 36: Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 37: Baby Milks: Prices by Type of Packaging, 2016
  • Table 38: Baby Milks: Packaging by Type and by City
  • Table 39: Baby Milks: Packaging by Size and by City, 2016
  • Table 40: Baby Milks: Manufacturer Shares, Value, 2009-2015
  • Table 41: Baby Milks: Manufacturer Shares, Volume, 2009-2015
  • Table 42: Baby Milks: Manufacturer Shares by Distribution Channel, Value %, 2013
  • Table 43: Market Shares in Selected Provinces, % of Value Sales, 2014
  • Table 44: Market Shares in Third, Fourth and Fifth Tier Cities, % of Value Sales, 2014
  • Table 45: Leading Brands in Online Shopping Sites, by Stage, 2014
  • Table 46: Baby Cereals and Dry Meals: Packaging by Type and by City
  • Table 47: Baby Cereals and Dry Meals: Packaging by Size and by City
  • Table 48: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 49: Wet Meals: Store Facings by Type and City
  • Table 50: Wet Meals: Packaging by Type and by City, 2016
  • Table 51: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 52: Finger Foods: Packaging by Type and by City
  • Table 53: Finger Foods: Packaging by Size and by City
  • Table 54: Baby Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 55: Baby Drinks: Manufacturer Shares, Volume, %, 2009-2015
  • Table 56: Domestic/Imported Baby Food, by Sector, % of Facings, 2013-2015
  • Table 57: Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
  • Table 58: Infant Formula Manufacturers with CNCA Approval, 2014
  • Table 59: Overseas Infant Formula Companies Registered in China, 2016
  • Table 60: Number of Manufacturers Registered to Sell Infant Formula, 2016
  • Table 61: Infant Formula Production Expansion by Chinese Companies, Coming on Stream 2014-2016
  • Table 62: Overseas Companies Manufacturing In China
  • Table 63: International Partnerships in the Chinese Baby Milk Market
  • Table 64: Acquisitions between Chinese Companies in the Baby Milk Market
  • Table 65: Mead Johnson: Sales in China and Hong Kong, 2009-2015
  • Table 66: Beingmate: Net Income and Profit, C¥ Million, 2012-2015
  • Table 67: Inner Mongolia Yili: Sales and Profit, 2009-2015
  • Table 68: Biostime: Financial Highlights, C¥ Million, 2009-2015
  • Table 69: Biostime: Breakdown of Turnover, 2012-2015
  • Table 70: Mengniu: Breakdown of Sales by Product Type, C¥ Million, 2010-2015
  • Table 71: Yashili: Financial Highlights, 2009-2015
  • Table 72: Yashili: Breakdown of Sales by Product Type, 2009-2015
  • Table 73: Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2015
  • Table 74: Synutra: Revenue and Profit Trends, 2009-2016
  • Table 75; Synutra: Breakdown of Sales, US$ Million, 2009-2015
  • Table 76: Synutra: Sales of Infant Formula by Brand, 2015
  • Table 77: Feihe: Financial Highlights, 2008-2012
  • Table 78: Feihe: Breakdown of Sales by Product Type, 2010-2012
  • Table 79: Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months 2013
  • Table 80: Packaged Food Sales by Channel, C¥ Billion, 2009-2015
  • Table 81: Sales of Baby Food by Outlet Type, 2008-2015
  • Table 82: Sales of Infant Formulae by Outlet Type, 2010-2015
  • Table 83: Economic Indicators, 2009-2016
  • Table 84: Key Macro-Economic Forecasts 2015-2021
  • Table 85: Population of Largest Cities, 2010
  • Table 86: Births by Birth Order, Million Births, 2013-2015
  • Table 87: Birth and Population Projections, 2009-2021
  • Table 88: Baby Population, Number of Babies ('000), 2005-2021
  • Table 89: Geographical Variation in Breastfeeding Rates before Discharge
  • Table 90: Geographical Variation in Breastfeeding Rates at One Month
  • Table 91: Geographical Variation in Breastfeeding Rates at Two Months
  • Table 92: Geographical Variation in Breastfeeding Rates at Three Months
  • Table 93: Geographical Variation in Breastfeeding Rates at Four Months
  • Table 94: Baby Food: Market Value, Current Prices, 2009-2015
  • Table 95: Baby Food: Market Value, Constant Prices, 2009-2015
  • Table 96: Baby Food: Market Value, US$ Million, 2009-2015
  • Table 97: Baby Food: Market Volume, Tons, 2009-2015
  • Table 98: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
  • Table 99: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
  • Table 100: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
  • Table 101: Baby Food: Per Capita Consumption, Grams, 2009-2015
  • Table 102: Baby Milks: Sector Trends, 2009-2015
  • Table 103: Baby Milks: Segmentation by Type, Value, 2009-2015
  • Table 104: Baby Milks: Segmentation by Type, Volume, 2009-2015
  • Table 105: Baby Milks: Brand Price Analysis, 2016
  • Table 106: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
  • Table 107: Baby Meals : Sector Trends, 2009-2015
  • Table 108: Finger Foods : Sector Trends, 2009-2015
  • Table 109: Baby Drinks : Sector Trends, 2009-2015
  • Table 110: Milks and Cereals: Import Trends, 2008-2014
  • Table 111: Imports of Milks and Cereals by Country of Origin, Volume, 2008-2014
  • Table 112: Imports of Milks and Cereals by Country of Origin, Value, 2008-2014
  • Table 113: Baby Meals: Import Trends, Volume Tons, 2008-2014
  • Table 114: Baby Meals: Import Trends, Value US$ '000, 2008-2014
  • Table 115: Imports of Baby Meals by Country of Origin, Volume, 2009-2014
  • Table 116: Imports of Baby Meals by Country of Origin, Value, 2009-2014
  • Table 117: Milks and Cereals: Export Trends, 2008-2014
  • Table 118: Exports of Milks and Cereals by Country of Destination, 2008-2014
  • Table 119: Baby Meals: Export Trends, Volume Tons, 2008-2014
  • Table 120: Baby Meals: Export Trends, Value US$ '000, 2008-2014
  • Table 121: Exports of Baby Meals by Country of Destination, 2009-2014
  • Table 122: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
  • Table 123: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
  • Table 124: Baby Food: Market Value Forecasts, US Dollars Million, 2015-2021
  • Table 125: Baby Food: Market Volume Forecasts, Tons, 2015-2021
  • Table 126: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
  • Table 127: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
  • Table 128: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
  • Table 129: Baby Food: Per Capita Consumption, Grams, 2015-2021
  • Table 130: Baby Food: Products Facings by Type and by City

List of Figures

  • Figure 1: Baby Food: Market Size, 2009-2015
  • Figure 2: Baby Food: Market Segmentation, 2015
  • Figure 3: Baby Food: Per Capita, 2009-2015
  • Figure 4: Baby Food: Manufacturer Shares, Value, 2015
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
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