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Consumer and Market Insights: Oral Hygiene in Indonesia

出版商 Canadean 商品編碼 359436
出版日期 內容資訊 英文 70 Pages
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消費者、市場趨勢的考察:印尼的口腔衛生用品市場 Consumer and Market Insights: Oral Hygiene in Indonesia
出版日期: 2016年04月30日 內容資訊: 英文 70 Pages

本報告提供印尼的口腔衛生用品市場現況與未來展望相關分析,市場規模 (以數量、金額為準)的成果值和預測值 (今後6年份),各商品分類的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關調查與考察。


  • 分析範圍


  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)


  • 印尼的口腔衛生用品市場:市場規模分析 (以金額、數量為準)
  • 印尼的口腔衛生用品市場:消費額的成果值、預測值
  • 市場規模 (以數量為準):各類別
  • 各分類的消費額分析:過去的成果值和今後的預測值
  • 各分類的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化


  • 印尼的化妝品及保養品市場的代表性零售業者
  • 印尼的口腔衛生用品市場:代表性流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)


  • 口腔衛生用品市場:各包裝材料/容器的明細 (以數量為準)
  • 口腔衛生用品市場:各封蓋/外包裝的明細 (以數量為準)
  • 口腔衛生用品市場預測:包裝的各類型 (以數量為準)


  • 代表性品牌的市場佔有率 (以數量為準):各類別


  • Canadean消費者趨勢分析組成架構,和次趨勢的說明
  • 印尼的口腔衛生用品市場主要趨勢
    • 市場趨勢帶給口腔衛生用品消費量的影響
    • 鎖定市場趨勢的手法
    • 市場趨勢變化的方向性
    • 目標消費者的人口趨勢
  • 促進今後的消費量的主要推動市場要素


  • 在印尼的口腔衛生用品市場發售的新商品的案例



Product Code: CS2790MF


Indonesia's Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while Mouthwash is projected to witness the fastest growth during 2015-2020. Busy lifestyles in Indonesia are forcing consumers to seek Oral Hygiene products that provide enhanced protection. In future, demand for Oral Hygiene products which address specific health needs will rise.

Key Findings

  • The Oral Hygiene market in Indonesia will register higher growth in value terms at a CAGR of 3.7% during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in the Oral Hygiene products distribution in Indonesia
  • Flexible Packaging is the most commonly used packaging material which accounted for 67.5% share in 2015 in the Oral Hygiene market in Indonesia
  • Unilever Plc is the leading market player in Indonesia

Canadean's Consumer and Market Insights report on the Oral Hygiene market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals, Paper and Board and others; container data for: Tube, Blister Pack, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Indonesia's Oral Hygiene market
  • Historic and forecast consumption in Indonesia's Oral Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Indonesia's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Indonesia Oral Hygiene market
  • Leading distribution channels (value terms) by category


  • Oral Hygiene market by type of packaging material/container (in volume terms)
  • Oral Hygiene market by type of packaging closure/outer (in volume terms)
  • Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Indonesia's Oral Hygiene market
  • How the trend is influencing consumption in the Indonesia's Oral Hygiene market
  • How to target the trend in the Indonesia's Oral Hygiene market
  • How the trend will evolve in the Indonesia's Oral Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Indonesia'sOral Hygiene market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Average prices (IDR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share by categories, 2015
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