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Consumer and Market Insights: Oral Hygiene in India

出版商 Canadean 商品編碼 359435
出版日期 內容資訊 英文 68 Pages
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消費者、市場考察:印度的口腔衛生 Consumer and Market Insights: Oral Hygiene in India
出版日期: 2016年04月30日 內容資訊: 英文 68 Pages

本報告提供印度的口腔衛生市場相關調查,市場資料 (市場規模、成長預測) 、各分類的規模、成長分析,主要企業的市場佔有率和自有品牌的成長預測,流通相關資料,包裝相關資料,消費者層級趨勢,及未來展望等系統性資訊。



  • 宏觀經濟指標:人口及年齡結構,GDP及消費者物價指數


  • 印度的口腔衛生市場上的金額、數量分析
  • 印度的口腔衛生市場上的消費成果、預測
  • 數量分析:各類別
  • 金額的成果、預測分析:各類別
  • 勝者和敗者:市場佔有率的變化伴隨的類別
  • 各類別的平均價格
  • 類別的市場區隔的佔有率 (以金額為準) 與市場佔有率的變化


  • 印度的化妝品及保養品市場主要的零售業者
  • 印度的口腔衛生市場上主要的流通管道 (以金額為準)
  • 主要的流通管道 (以金額為準) :各類別


  • 口腔衛生市場:各包裝類型,材料/容器 (以數量為準)
  • 口腔衛生市場:各包裝類型,封蓋/外包裝 (以數量為準)
  • 口腔衛生市場:各包裝類型,預測 (以數量為準)


  • 領導品牌的市場佔有率:各類別


  • Canadean的消費者趨勢架構、印度的口腔衛生市場上的主要趨勢的大趨勢的調查
  • 趨勢帶給印度的口腔衛生市場上的消費什麼影響
  • 在印度的口腔衛生市場中,鎖定趨勢的方法
  • 在印度的口腔衛生市場中,趨勢發展的方法
  • 主要的目標統計、比率,及哪個趨勢會發展
  • 愈來愈影響消費的市場上的主要促進要素


  • 在印度的口腔衛生市場中發售的新產品



Product Code: CS2789MF


The Oral Hygiene market in India is forecast to register moderate growth in value and volume terms during 2015-2020, due to rising consumer awareness of oral care practices and products. Toothpaste is the leading category by value, while the Mouthwash category is forecast to register fastest growth, albeit from a low base. Initiatives by Indian Dental Association and leading Oral Hygiene manufactures on educating consumers about Oral Hygiene will also drive sales in the rural areas.

Key Findings

  • Among the six categories analyzed, Toothpaste will be the largest category, while the Mouth Wash category is forecast to register fastest growth both in value and volume terms
  • Convenience Stores is the leading distribution channel accounting for more than half of the overall Oral Hygiene products distribution share in India.
  • The use of Screw Top closure type is forecast to grow at a CAGR of 2.8% during 2015-2020.
  • Colgate-Palmolive Gmbh, Johnson and Johnson Gmbh, and Unilever PLC are the leading market players in the country.

Canadean's Consumer and Market Insights report on the Oral Hygiene market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Dental Floss, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, and others; container data for: Tube, Blister Pack, Bag/Sachet and others
  • Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for India's Oral Hygiene market
  • Historic and forecast consumption in India's Oral Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in India's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Indonesia Oral Hygiene market
  • Leading distribution channels (value terms) by category


  • Oral Hygiene market by type of packaging material/container (in volume terms)
  • Oral Hygiene market by type of packaging closure/outer (in volume terms)
  • Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the India's Oral Hygiene market
  • How the trend is influencing consumption in the India's Oral Hygiene market
  • How to target the trend in the India's Oral Hygiene market
  • How the trend will evolve in the India's Oral Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the India'sOral Hygiene market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Average prices (IDR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share by categories, 2015
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