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市場調查報告書

醫療、OTC市場主要趨勢:OTC醫療的市場機會的追求 (維他命,礦物質,補充品,機能性食品、飲料,運動營養食品)

Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories

出版商 Canadean 商品編碼 358045
出版日期 內容資訊 英文 55 Pages
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醫療、OTC市場主要趨勢:OTC醫療的市場機會的追求 (維他命,礦物質,補充品,機能性食品、飲料,運動營養食品) Top Trends in Healthcare and OTC; Exploring the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition categories
出版日期: 2016年05月19日 內容資訊: 英文 55 Pages
簡介

醫療市場和OTC市場,基本上沿著健康和保健相關的大趨勢發展,不過,若想維持這個持續進化類別的勢力,各企業需要關注「健康功能性」(health unctionality) 去行動。由於「用藥疲勞」(pill fatigue) 的動向在市場擴展,以及「天然」的保健食品、醫藥品的需求高漲,產生對應保健食品、飲料整體趨勢的必要性。

本報告提供全球醫療市場及OTC (一般藥) 市場最新形勢相關分析,消費者方面的要求、偏好,及主要市場推動因素,近來的技術、產品開發的動向等相關調查與考察。

目錄

  • 簡介
  • 在醫療領域的革新趨勢:在「用藥疲勞」中的動向
    • 連康(連線健診)
    • 天然性、機能性食品
    • 個體化支援
    • 醫療設備的簡單化的趨勢
  • 結論
  • 附錄
目錄
Product Code: CS0008CT

Summary

The market for healthcare and OTC is primarily driven by the Health and Wellness megatrend, but manufacturers must look beyond health functionality alone to remain relevant in an ever-evolving category. Pharmaceutical, sports nutrition, and healthcare companies must draw on inspiration from the broader food and drink space to respond to trends such as "pill fatigue," and a growing preference for "natural" healthcare solutions.

Key Findings

  • The pressures of busy modern lifestyles are taking their toll on consumers, with tiredness and stress being the most pressing health concerns influencing today's consumer.
  • After looking or feeling good, reducing the risk of disease and supporting health is the primary motivation for exercise among the most active consumers creating opportunities for multifunctional sports nutrition that incorporates additional health benefits,
  • Despite growing preferences for food over pills, consumers are still more likely to use vitamins, minerals, and other food supplements regularly than food or drinks with specific functional health benefits.
  • Top Trends in Healthcare and OTC explores key attitudinal and behavioral insights shaping opportunities in over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition. It identifies five of the most influential trends that brands should leverage in order to differentiate themselves in an increasingly competitive market.
  • CONSUMER INSIGHT: Access information from our consumer surveys to identify the attitudes and behaviors driving key trends.
  • DRIVERS: Understand the key insights and trends that are growing the market.
  • INNOVATION: See the best examples of innovation, linked to clearly identified trends.

Reasons To Buy

  • Identify the top five trends driving the over-the-counter medication; vitamins, minerals and supplements; functional food and drink; and sports nutrition sectors.
  • Gain insight into the key consumer segments that are most likely to be a key focus for innovation.
  • Put innovative products into context by connecting them to specific consumer trends and needs.
  • Get inspiration for innovation programs and new product development.

Table of Contents

  • 1. Introduction
  • 2. Innovation Trends in Healthcare
    • Pill Fatigue
    • Connected Health
    • Naturally Functional
    • Make it Personal
    • Simplified Health
  • 3. Conclusions
  • 4. Appendix
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