Cover Image


Consumer and Market Insights: Oral Hygiene in China

出版商 Canadean 商品編碼 357687
出版日期 內容資訊 英文 69 Pages
Back to Top
消費者·市場趨勢的考察:中國的口腔衛生用品市場 Consumer and Market Insights: Oral Hygiene in China
出版日期: 2016年04月30日 內容資訊: 英文 69 Pages

本報告提供中國的口腔衛生用品市場現況與未來展望相關分析,提供您市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),商品類別的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關之調查與考察。


  • 分析範圍


  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)


  • 中國的口腔衛生用品市場:市場規模分析 (金額·以數量為準)
  • 中國的口腔衛生用品市場:消費額的實際成果值·預測值
  • 市場規模 (以數量為準):各類別
  • 不同分類的消費額分析:實際成果值·預測值
  • 不同分類的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化


  • 中國的化妝品及保養品市場上有代表性的零售業者
  • 中國的口腔衛生用品市場:有代表性的流通管道 (以金額為準)
  • 各類別的有代表性的流通管道 (以金額為準)


  • 口腔衛生用品市場:包裝材料費/容器別的明細 (以數量為準)
  • 口腔衛生用品市場:封蓋/外包裝別的明細 (以數量為準)
  • 口腔衛生用品市場預測:包裝的各類型 (以數量為準)


  • 中國的口腔衛生用品市場上自有品牌的普及率
  • 自有品牌的成長率 (以數量為準) ,和全國品牌的比較
  • 代表性品牌的市場佔有率 (以數量為準):各類別


  • Canadean消費者趨勢分析組成架構和大趨勢的說明
  • 中國的口腔衛生用品市場主要趨勢
  • 關係到促進今後消費量的主要推動市場要素


  • 中國的口腔衛生用品市場發售的新商品案例



Product Code: CS2778MF


The Oral Hygiene market in China is forecast to register marginally higher growth in value terms during 2015-2020 compared to 2010-2015 due to rising inflation and slowing economy. Toothpaste is the leading value category and also forecast to register the fastest growth during 2015-2020 among all other categories. Oral Hygiene consumption among Chinese is mainly influenced by the Product Specificity and the Efficient and Effective consumer trends in the market.

Key Findings

  • Among the six categories analyzed, Toothpaste will be the largest as well as fastest growing value category, registering a CAGR of 6.12% during 2015-2020.
  • Convenience Stores is the leading distribution channel accounting for nearly half of the overall Oral Hygiene products distribution in China.
  • The use of Tube container is forecast to grow at a CAGR of 3.7% during 2015-2020.
  • Colgate-Palmolive Gmbh and Johnson and Johnson Gmbh are the leading market players in the country.

Canadean's Consumer and Market Insights report on the Oral Hygiene market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Dental Floss, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Paper and Board and others; container data for: Tube, Blister Pack, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for the Chinese Oral Hygiene market
  • Historic and forecast consumption in the Chinese Oral Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Chinese Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Chinese Oral Hygiene market
  • Leading distribution channels (value terms) by category


  • Oral Hygiene market by type of packaging material/container (in volume terms)
  • Oral Hygiene market by type of packaging closure/outer (in volume terms)
  • Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by category in the Chinese Oral Hygiene market
  • Private Label growth (in value terms) compared to brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean"sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Chinese Oral Hygiene market
  • How the trend is influencing consumption in the Chinese Oral Hygiene market
  • How to target the trend in the Chinese Oral Hygienemarket
  • How the trend will evolve in the Chinese Oral Hygienemarket
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Chinese Oral Hygiene market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in CNY and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to CNY
  • Table 4: Average prices (CNY and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume share analysis by category, 2015
  • Figure 3: Growth analysis by category, 2010-2020
  • Figure 4: Change in market share by category, 2015-2020
  • Figure 5: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
  • Figure 6: Leading distribution channels by category, 2015
  • Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 9: Private Label penetration by categories, 2015
  • Figure 10: Private Label and brand share growth, 2012-2015
  • Figure 11: Brand share by categories, 2015
Back to Top