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Consumer and Market Insights: Oral Hygiene in Thailand

出版商 Canadean 商品編碼 357279
出版日期 內容資訊 英文 62 Pages
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消費者、市場趨勢的考察:泰國的口腔衛生用品市場 Consumer and Market Insights: Oral Hygiene in Thailand
出版日期: 2016年04月30日 內容資訊: 英文 62 Pages

泰國的口腔衛生用品市場預計今後 (2015∼2020年),在數量、金額兩面緩慢持續成長。牙膏粉佔最大的佔有率,牙線和漱口水今後將急速成長。反映生活方式的忙碌化,有效率且持續期間長的產品需求高漲。還有「想嘗試一下新東西」的消費者需求,成為新產品需求的推動因素。由於網路用戶的增加,口腔衛生用品市場電子商務也廣受歡迎。

本報告提供泰國的口腔衛生用品市場現況與未來展望相關分析,市場規模 (以數量、金額為準) 的成果值和預測值 (今後6年份),商品各分類的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關調查與考察。


  • 分析範圍


  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)


  • 泰國的口腔衛生用品市場:市場規模分析 (以金額、數量為準)
  • 泰國的口腔衛生用品市場:消費額的成果值、預測值
  • 更換高級品/低價格品的程度
  • 市場規模 (以數量為準):各類別
  • 各分類的消費額分析:過去的成果值和今後的預測值
  • 各分類的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化


  • 泰國的化妝品及保養品市場的代表性零售業者
  • 泰國的口腔衛生用品市場:代表性流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)


  • 口腔衛生用品市場:各包裝材料費/容器的明細 (以數量為準)
  • 口腔衛生用品市場:各封蓋/外包裝的明細 (以數量為準)
  • 口腔衛生用品市場預測:包裝的各類型 (以數量為準)


  • 泰國的口腔衛生用品市場上自有品牌的普及率
  • 自有品牌的成長率 (以數量為準) ,和全國品牌的比較
  • 代表性品牌的市場佔有率 (以數量為準):各類別


  • Canadean消費者趨勢分析組成架構,和次趨勢的說明
  • 泰國的口腔衛生用品市場主要趨勢
    • 市場趨勢帶給口腔衛生用品消費量的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢變化的方向性
    • 目標消費者的人口趨勢
  • 今後促進消費量的主要推動市場要素


  • 在泰國的口腔衛生用品市場發售的新商品的案例



Product Code: CS2813MF


Thailand's Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. While the Toothpaste category has the largest volume share, the Dental Floss and Mouthwash categories are projected to witness fastest growth during 2015-2020. The tendency to experiment is likely to drive the demand for newer Oral Hygiene products. Additionally, E-commerce expected is expected to gain popularity as a platform for purchasing Oral Hygiene products primarily due to the growing internet penetration in Thailand.

Key Findings

  • The Oral Hygiene market in Thailand registered a CAGR of 3.0% during 2010-2015.
  • The Dental Floss category is forecast to register the fastest volume growth, at a CAGR of 3.2% during 2015-2020.
  • Flexible Packaging is the most commonly used packaging material in the Thai Oral Hygiene market.
  • Fluocaril is the leading brand of Breath Fresheners (non-confectionery) products in Thailand.
  • The busy lifestyles of working consumers in Thailand increase demand for effective and long-lasting products.
  • Sales of Oral Hygiene products through E-Commerce platforms to gain popularity among tech savvy consumers.

Canadean's Consumer and Market Insights report on the Oral Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Thailand's Oral Hygiene market
  • Historic and forecast consumption in Thailand's Oral Hygiene market
  • Degree of trade up/down in Thailand's Oral Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Thailand's Oral Hygiene market
  • Leading distribution channels (value terms) by category


  • Oral Hygiene market by type of packaging material/container (in volume terms)
  • Oral Hygiene market by type of packaging closure/outer (in volume terms)
  • Oral Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by category in Thailand's Oral Hygiene market
  • Private Label growth (in value terms) compared to brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the Mega-trends
  • For key trends in Thailand's Oral Hygiene market
    • How the trend is influencing consumption in Thailand's Oral Hygiene market
    • How to target the trend in Thailand's Oral Hygienemarket
    • How the trend will evolve in Thailand's Oral Hygienemarket
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in Thailand's Oral Hygiene market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4 Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries market, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Private Label penetration by categories, 2015
  • Figure 11: Private Label and brand share growth, 2012-2015
  • Figure 12: Brand share by categories, 2015
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