Cover Image


Consumer and Market Insights: Skincare in Japan

出版商 Canadean 商品編碼 356414
出版日期 內容資訊 英文 76 Pages
Back to Top
消費者與市場的考察:日本的護膚用品市場 Consumer and Market Insights: Skincare in Japan
出版日期: 2016年03月31日 內容資訊: 英文 76 Pages




  • 宏觀經濟指標


  • 市場規模 (金額、數量) 分析
  • 消費實際成果與預測
  • 市場規模 (數量) 分析:各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的平均價格
  • 類別的市場區隔佔有率與市場佔有率的變化


  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別


  • 包裝材料/容器的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測


  • 領導品牌的市場佔有率:各類別


  • 消費者趨勢的組成架構和大趨勢
  • 主要趨勢
  • 主要推動因素


  • 新產品的銷售



Product Code: CS2594MF


The Japanese Skincare market is forecast to grow in value and volume terms during 2015-2020. The Facial Care category has the largest volume share, while the Body Care, Depilatories and Make-up remover categories are projected to witness fastest growth during 2015-2020. Japanese consumers prefer natural and organic products due to growing awareness of the potential risks of using synthetic and chemical ingredients. Demand for multi-functional products will increase due to busy lifestyles lead by Japanese consumers.

Key Findings

  • Of the five categories analyzed, Body Care, Depilatories and Make-Up Remover will be the fastest growing value categories, registering a CAGR of 2.5% each during 2015-2020
  • Drug Stores and Pharmacies is the leading distribution channel accounting for nearly one-third of the overall Skincare distribution
  • The market in the country is highly competitive and is led by players such as Shiseido Company, Limited and Reckitt Benckiser Group plc
  • Blurring gender Boundaries and On-The-Go are the major trends driving demand for Skincare products in Japan

Canadean's Consumer and Market Insights report on the Skincare market in Japan provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others
  • Consumer level trends: Top four consumer trends which influence Skincare products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Japanese Skincare market
  • Historic and forecast consumption in Japanese Skincare market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Japanese Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Japanese Skincare market
  • Leading distribution channels (value terms) by category


  • Skincare market by type of packaging material/container (in volume terms)
  • Skincare market by type of packaging closure/outer (in volume terms)
  • Skincare market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Japanese Skincare market
  • How the trend is influencing consumption in the Japanese Skincare market
  • How to target the trend in the Japanese Skincare market
  • How the trend will evolve in the Japanese Skincare market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in Japanese Skincare market


  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in JPY and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to JPY
  • Table 4: Average prices (JPY and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume share analysis by category, 2015
  • Figure 3: Growth analysis by category, 2010-2020
  • Figure 4: Change in market share by category, 2015-2020
  • Figure 5: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 6: Leading distribution channels by category, 2015
  • Figure 7: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 8: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 9: Brand share by categories, 2015
Back to Top