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市場調查報告書

消費者及市場考察:印尼的魚貝類市場

Consumer and Market Insights: Fish and Seafood in Indonesia

出版商 Canadean 商品編碼 356188
出版日期 內容資訊 英文 71 Pages
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消費者及市場考察:印尼的魚貝類市場 Consumer and Market Insights: Fish and Seafood in Indonesia
出版日期: 2016年03月31日 內容資訊: 英文 71 Pages
簡介

印尼的魚貝類市場預計從2015年到2020年之間緩慢成長。各分類中,完整切片分類預計從2015年到2020年顯示4.2%的年複合成長率,以金額為準成長最快。

本報告提供印尼的魚貝類市場相關調查分析,市場資料,主要企業,流通資料,包裝資料,消費者層級趨勢,及未來展望相關彙整。

目錄

簡介

該國背景

  • 宏觀經濟指標:人口、年齡結構,GDP及消費者物價指數

市場概要

  • 印尼的魚貝類市場分析:以金額、數量為準
  • 印尼的魚貝類市場上消費成果、預測
  • 印尼的魚貝類市場上向上/向下交易的程度
  • 數量分析:各類別
  • 以金額為主的成果、預測:各分類
  • 市場佔有率變動的勝者和敗者:各類別
  • 平均價格:各類別

零售形勢及主要的流通管道

  • 印尼的魚貝類市場上主要零售業者
  • 印尼的魚貝類市場上主要流通管道 (以金額為準)
  • 主要流通管道 (以金額為準) :各類別

包裝

  • 魚貝類市場:包裝材料/容器的各類型 (以數量為準)
  • 魚貝類市場:包裝封蓋/外包裝的各類型 (以數量為準)
  • 魚貝類市場:包裝各類型的預測 (以數量為準)

品牌、自有品牌的佔有率

  • 印尼的魚貝類市場上自有品牌的滲透率:各類別
  • 品牌和比較的自有品牌的成長 (以金額為準)
  • 領導品牌的佔有率 (以金額為準) :各類別

消費者趨勢分析

  • Canadean消費者趨勢的組成架構及大趨勢的說明
  • 印尼的魚貝類市場上主要趨勢
  • 印尼的魚貝類市場的趨勢給消費帶來怎樣的影響
  • 如何鎖定印尼的魚貝類市場的趨勢
  • 印尼的魚貝類市場的趨勢怎麼發展
  • 主要目標的人口統計及發展趨勢的評級
  • 逐漸帶給消費影響的主要市場促進要素

創新的實例

  • 印尼的魚貝類市場上產品銷售的實例

附錄

目錄
Product Code: CS2990MF

Summary

The Fish and Seafood market in Indonesia will register moderate growth during 2015-2020, supported by government investments to scale up the operations within the sector. Convenient Fish and Seafood products will be increasingly sought out by the growing number of busy urban consumers. While price remains an important consideration for value conscious Indonesian consumers, they are also opting for products with Fresh and Natural claims due to growing health risks.

Key Findings

  • Among the six categories analyzed, Chilled Raw Packaged Fish and Seafood - Whole Cuts will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020.
  • Buying behavior of consumers is inclined toward the value for money products in the Indonesian Fish and Seafood products.
  • Hypermarkets and Supermarkets is the leading distribution channel for the Fish and Seafood market in Indonesia.
  • Time Scarcity and Value are the major trends that are driving the Indonesian Fish and Seafood market.
  • The growing number of individual and smaller households will drive demand for products available in convenient and small packaging format in the Indonesian Fish and Seafood Products.

Canadean's Consumer and Market Insights report on the Fish and Seafood market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, and others; container data for: Bag/Sachet, Tray, Can-Food, and others
  • Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for the Indonesian Fish and Seafood market
  • Historic and forecast consumption in the Indonesian Fish and Seafood market
  • Degree of trade up/down in the Indonesian Fish and Seafood market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indonesian Food market
  • Leading distribution channels (value terms) in the Indonesian Fish and Seafood market
  • Leading distribution channels (value terms) by category

Packaging

  • Fish and Seafood market by type of packaging material/container (in volume terms)
  • Fish and Seafood market by type of packaging closure/outer (in volume terms)
  • Fish and Seafood market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by category in the Indonesian Fish and Seafood market
  • Private Label growth (in value terms) compared to brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the Mega-trends
  • For key trends in the Indonesian Fish and Seafood market
  • How the trend is influencing consumption in the Indonesian Fish and Seafood market
  • How to target the trend in the Indonesian Fish and Seafood market
  • How the trend will evolve in the Indonesian Fish and Seafood market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Product examples

  • Examples of products launched in the Indonesian Fish and Seafood market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Average prices (IDR and US$) by category, 2015
  • Table 5: Leading retailers
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Food, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Private Label penetration by categories, 2015
  • Figure 11: Private Label and brand share growth, 2012-2015
  • Figure 12: Brand share by categories, 2015
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