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市場調查報告書

消費者及市場考察:泰國的防曬市場

Consumer and Market Insights: Suncare in Thailand

出版商 Canadean 商品編碼 356184
出版日期 內容資訊 英文 63 Pages
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消費者及市場考察:泰國的防曬市場 Consumer and Market Insights: Suncare in Thailand
出版日期: 2016年03月31日 內容資訊: 英文 63 Pages
簡介

泰國的防曬市場,預計從2015年到2020年之間穩定成長。對皮膚白的強的願望,促進著含有了淨白成分的防曬產品的需求。網際網路、行動電話基礎設施的改善,預計未來的防曬產品的線上銷售額的成長貢獻。

本報告提供泰國的防曬市場相關調查分析,市場資料,主要企業,流通資料,包裝資料,消費者層級趨勢,及未來展望相關彙整。

目錄

簡介

該國背景

  • 宏觀經濟指標:人口、年齡結構,GDP及消費者物價指數

市場概要

  • 泰國的防曬市場分析:以金額、數量為準
  • 泰國的防曬市場上消費成果、預測
  • 數量分析:各類別
  • 以金額為主的成果、預測:各分類
  • 市場佔有率變動的勝者和敗者:各類別
  • 平均價格:各類別

零售形勢及主要的流通管道

  • 泰國的化妝品及保養品市場的主要零售業者
  • 泰國的防曬市場上主要流通管道 (以金額為準)
  • 主要流通管道 (以金額為準) :各類別

包裝

  • 防曬市場:包裝材料/容器的各類型 (以數量為準)
  • 防曬市場:包裝封蓋/外包裝的各類型 (以數量為準)
  • 防曬市場:包裝各類型的預測 (以數量為準)

品牌、自有品牌的佔有率

  • 泰國的防曬市場上自有品牌的滲透率:各類別
  • 品牌和比較的自有品牌的成長 (以金額為準)
  • 領導品牌的佔有率 (以金額為準) :各類別

消費者趨勢分析

  • Canadean消費者趨勢的組成架構及大趨勢的說明
  • 泰國的防曬市場上主要趨勢
  • 泰國的防曬市場的趨勢給消費帶來怎樣的影響
  • 如何鎖定泰國的防曬市場的趨勢
  • 泰國的防曬市場的趨勢怎麼發展
  • 主要目標的人口統計及發展趨勢的評級
  • 逐漸帶給消費影響的主要市場促進要素

創新的實例

  • 泰國的防曬市場上的新產品銷售

附錄

目錄
Product Code: CS2863MF

Summary

Thailand's Suncare market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sun Protection category has the largest volume share and is also projected to witness fastest growth during 2015-2020. Intense desire for a fair skin is driving demand for Suncare products with whitening ingredients. Improving Internet and mobile phone infrastructure will contribute to growth in online sales of Suncare products in future.

Key Findings

  • The Suncare market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015.
  • The Suncare market in Thailand totaled 9.5 million units in volume terms as on 2015.
  • Sun Protection, the leading category in value terms, will register fastest growth during 2015-2020.
  • Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Suncare market.
  • Flip/Snap Top is the most commonly used closure type in Thailand's Suncare market.
  • After-Sun category registered the fastest private label growth during 2012-2015.

Canadean's Consumer and Market Insights report on the Suncare market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass and others; container data for: Bottle, Tube, Aerosol and others
  • Consumer level trends: Top four consumer trends which influence Suncare products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Thailand's Suncare market
  • Historic and forecast consumption in Thailand's Suncare market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Thailand's Suncare market
  • Leading distribution channels (value terms) by category

Packaging

  • Suncare market by type of packaging material/container (in volume terms)
  • Suncare market by type of packaging closure/outer (in volume terms)
  • Suncare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by category in Thailand's Suncare market
  • Private label growth (in value terms) compared to brands
  • Brand share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in Thailand's Suncaremarket
  • How the trend is influencing consumption in Thailand's Suncare market
  • How to target the trend in Thailand's Suncaremarket
  • How the trend will evolve in Thailand's Suncaremarket
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in Thailand's Suncare market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Leading retailers
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Private label penetration by categories, 2015
  • Figure 11: Private label and brand share growth, 2012-2015
  • Figure 12: Brand share by categories, 2015
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