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市場調查報告書

消費者及市場考察:印度的防曬市場

Consumer and Market Insights: Suncare in India

出版商 Canadean 商品編碼 356176
出版日期 內容資訊 英文 60 Pages
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消費者及市場考察:印度的防曬市場 Consumer and Market Insights: Suncare in India
出版日期: 2016年03月31日 內容資訊: 英文 60 Pages
簡介

青年人口的增加及可支配所得的上升促進著印度的消費者市場成長。防曬預計是最大的類別,從2015年到2020年顯示急速成長。由於消費者喜歡利用與自己的生活方式及年齡相應的防曬產品、 個性化是最重要的趨勢。

本報告提供印度的防曬市場相關調查分析,市場資料,主要企業,流通資料,包裝資料,消費者層級趨勢,及未來展望彙整。

目錄

簡介

該國背景

  • 宏觀經濟指標:人口、年齡結構,GDP及消費者物價指數

市場概要

  • 印度的防曬市場分析:以金額、數量為準
  • 印度的防曬市場上消費實際成果、預測
  • 印度的防曬市場上向上/向下交易的程度
  • 數量分析:各類別
  • 以金額為主的實際成果、預測:各分類
  • 市場佔有率的變動的勝者和敗者:各類別
  • 平均價格:各類別

零售形勢及主要的流通管道

  • 印度的化妝品及保養品市場的主要零售業者
  • 印度的防曬市場上主要流通管道 (以金額為準)
  • 主要流通管道 (以金額為準) :各類別

包裝

  • 防曬市場:包裝材料/容器的各類型 (以數量為準)
  • 防曬市場:包裝封蓋/外包裝的各類型 (以數量為準)
  • 防曬市場:包裝各類型的預測 (以數量為準)

品牌的佔有率

  • 領導品牌的佔有率 (以金額為準) :各類別

消費者趨勢分析

  • Canadean消費者趨勢的組成架構及大趨勢的說明
  • 印度的防曬市場上主要趨勢
  • 印度的防曬市場的趨勢給消費帶來怎樣的影響
  • 如何鎖定印度的防曬市場的趨勢
  • 印度的防曬市場的趨勢怎麼發展
  • 主要目標的人口統計及發展趨勢的評級
  • 逐漸帶給消費影響的主要市場促進要素

創新的實例

  • 印度的防曬市場上新產品銷售

附錄

目錄
Product Code: CS2839MF

Summary

Growing young population and increasing disposable incomes is driving growth in the Indian consumer market. The Sun Protection category is the largest category and is forecast to register fastest growth during 2015-2020. Personalization is the most important trend as consumers prefer to use Suncare products that cater to their lifestyles and age.

Key Findings

  • Growing young population and high disposable income is driving the consumer packaged goods market in India.
  • Among the two categories analyzed, the Sun Protection is the leading value category with 90.1% share by value in the Indian Suncare market.
  • Convenience Stores is the leading distribution channel for Suncare products in India.
  • Rigid Plastics is the most commonly used packaging material in the Indian Suncare market.
  • Personalization and Added Functionality are the major consumer trends that are driving the Indian Suncare market.
  • Demand for premium Suncare products will gain momentum in future.

Canadean's Consumer and Market Insights report on the Suncare market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for After-Sun and Sun Protection with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Drug stores and Pharmacies, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Tube, Bottle, Aerosol, and others
  • Consumer level trends: Top four consumer trends which influence Suncare products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Access to analysis on new products launched in the market
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume analysis for Indian Suncare market
  • Historic and forecast consumption in Indian Suncare market
  • Degree of trade up/down in Indian Suncare market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by category with change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Indian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Indian Suncare market
  • Leading distribution channels (value terms) by category

Packaging

  • Suncare market by type of packaging material/container (in volume terms)
  • Suncare market by type of packaging closure/outer (in volume terms)
  • Suncare market by type of packaging, forecast (in volume terms)

Brand Share

  • Brand share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Indian Suncare market
  • How the trend is influencing consumption in the Indian Suncare market
  • How to target the trend in the Indian Suncare market
  • How the trend will evolve in the Indian Suncare market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in Indian Suncare market

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Packaging data
  • Category definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in INR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to INR
  • Table 4: Average prices (INR and US$) by category, 2015
  • Table 5: Leading retailers
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Consumers purchase behavior -Trading up/down, 2015
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share by categories, 2015
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