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市場調查報告書

泰國的旅遊觀光業

Travel and Tourism in Thailand to 2020

出版商 Canadean 商品編碼 356163
出版日期 內容資訊 英文 113 Pages
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泰國的旅遊觀光業 Travel and Tourism in Thailand to 2020
出版日期: 2016年03月31日 內容資訊: 英文 113 Pages
簡介

本報告提供泰國的旅遊觀光業結構、趨勢相關分析,旅客的各類型 (國內/入境 (訪問觀光客)/出境 (海外旅客) ) 及各部門 (航空、飯店、出租汽車、對旅行社) ,市場概況和市場規模的成果值、預測值,主要企業的市場佔有率等調查、估計,各國訪問、出發旅客數,及產業整體生產量量、受雇者,各部門的詳細的市場規模資料等彙整資訊,為您概述為以下內容。

第1章 摘要整理

第2章 簡介

第3章 旅遊觀光業的背景情況

第4章 國內旅遊業

  • 市場概要和主要趨勢
  • 旅客總數和國內旅遊支出額

第5章 入境觀光業

  • 市場概要和主要趨勢
  • 入境觀光客的總數和旅遊支出額
  • 來自前10個國家的觀光客數

第6章 出境觀光業

  • 市場概要和主要趨勢
  • 出境觀光客的總數和旅遊支出額
  • 到前10個國家的觀光客數

第7章 航空公司

  • 市場概要和主要趨勢
  • LCC (廉價航空公司)
  • 全方位服務航空公司
  • 專機航空公司
  • 競爭環境

第8章 飯店

  • 市場概要和主要趨勢
  • 商務旅館
  • 中級飯店
  • 上級飯店
  • 高級飯店
  • 競爭環境

第9章 出租汽車

第10章 旅行社

第11章 機場簡介

第12章 市場資料

  • 國內旅遊業
  • 入境觀光業
  • 出境觀光業
  • 航空公司
  • 飯店
  • 出租汽車
  • 旅行社
  • 旅遊觀光業的產量
  • 旅遊觀光業的受雇者數

第13章 定義

第14章 分析方法

第15章 關於Canadean

第16章 免責聲明

圖表一覽

目錄
Product Code: TT0307MR

Summary

Thailand's tourism sector registered strong growth in 2015, driven by Tourism Authority of Thailand's promotional efforts. Furthermore, large increase in arrivals from the China led the growth in inbound tourism. China remained the largest source market for Thailand in 2015. The growth in outbound tourism was supported by low unemployment rates and improved economic growth. Inbound tourist volume is projected to grow at a CAGR of 9.7% over the period 2016-2020.

Key Findings

  • After registering a steep decline in international arrivals in 2014 following the political unrest in the country, Thailand's inbound tourism posted strong growth in 2015 as there was stability in the political domain. Inbound trips grew by 20% in 2015 while in terms of expenditure, it increased by 30%. A large share of this growth was contributed by China (71% growth in 2015), the largest source market for Thailand. Domestic tourism and outbound tourism also recorded an impressive growth in 2015, driven by low unemployment rates. Domestic trips were up by 6% in 2015 while outbound trips rose by 7%. Domestic trips are expected to grow at a CAGR of 7.5% over the forecast period (2016-2020), supported by tourism authority's promotion. Foreign arrivals are expected to increase from 29.9 million in 2015 to 47.5 million in 2020. The formation of ASEAN Economic Community - AEC on October 19, 2015 is expected to boost Intra-regional travel. Furthermore, increasing competition among tour operators, decreasing oil prices and low-cost carriers reducing fares will boost outbound travel.
  • The stronger US dollar encouraged Americans to travel to Thailand with 15% growth in arrivals in 2015, while trips from Russia fell due to weaker Rouble and contracting economy (GDP fell by -3.8% in 2015).
  • Based on the third quarter results of 2015, Bangkok Airways is the most profitable one in Thailand. The airline also recorded the highest profit among Thai carriers in 2013 and 2014. Other publicly traded airlines Thai Airways, Nok Air, Thai AirAsia X and NokScoot registered losses. The rising competition among LCCs is resulting in overcapacity and affecting yields. However, Bangkok Airways managed to post good results as it focuses largely on traffic coming from outside Southeast Asia and has a large operation at Samui (resort island), one of the fastest-growing and largest leisure markets in the country. Bangkok Airways owns and operates an airport at Samui that is not served by any other low-cost carriers. This provides a competitive advantage for Bangkok Airways.

Canadean's report - Travel and Tourism in Thailand to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire Thailand's Travel and Tourism sector
  • Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Thailand's Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Table of Contents

1. Executive Summary

2. Introduction

3. Travel and Tourism Sector in Context

4. Domestic Tourism

  • 4.1. Market summary and key developments
  • 4.2. Domestic trips and domestic expenditure

5. Inbound Tourism

  • 5.1. Market summary and key developments
  • 5.2. Inbound trips and inbound expenditure
  • 5.3. Tourist arrivals from top 10 countries

6. Outbound Tourism

  • 6.1. Market summary and key developments
  • 6.2. Outbound trips and outbound expenditure
  • 6.3. Tourist departures to top 10 countries

7. Airlines

  • 7.1. Market summary and key developments
  • 7.2. Low cost airlines
  • 7.3. Full service airlines
  • 7.4. Charter airlines
  • 7.5. Competitive landscape

8. Hotels

  • 8.1. Market summary and key developments
  • 8.2. Budget hotels
  • 8.3. Midscale hotels
  • 8.4. Upscale hotels
  • 8.5. Luxury hotels
  • 8.6. Competitive landscape

9. Car Rentals

10. Travel Intermediaries

11. Airport Profiles

12. Market Data

  • 12.1. Domestic tourism
  • 12.2. Inbound tourism
  • 12.3. Outbound tourism
  • 12.4. Airlines
  • 12.5. Hotels
  • 12.6. Car rental
  • 12.7. Travel intermediaries
  • 12.8. Tourism output
  • 12.9. Tourism employment

13. Definitions

14. Methodology

15. About Canadean

16. Disclaimer

List of Figures

  • Figure 1: Executive Summary
  • Figure 2: Introduction
  • Figure 3: Travel and Tourism Sector in Context
  • Figure 4: Market Summary and Key Developments
  • Figure 5: Domestic Trips and Domestic Expenditure
  • Figure 6: Domestic Trips by Purpose of Visit, Overnight Stays and Average Length of Trip
  • Figure 7: Market Summary and Key Developments
  • Figure 8: Inbound Trips and Inbound Expenditure, 2010-2020
  • Figure 9: Tourist Arrivals from Top 10 Countries (Thousands), 2010-2020
  • Figure 10: Inbound Trips by Purpose of Travel and Mode of Transport
  • Figure 11: Market Summary and Key Developments
  • Figure 12: Outbound Trips and Outbound Expenditure, 2010-2020
  • Figure 13: Tourist Departures to Top 10 Countries (Thousand), 2010-2020
  • Figure 14: Outbound Trips by Purpose of Travel and Mode of Transport
  • Figure 15: Market Summary and Key Developments
  • Figure 16: Airline Industry Revenues and Seats Sold
  • Figure 17: Low Cost Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
  • Figure 18: Full Service Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
  • Figure 19: Charter Airlines - Seats Available, Revenues, Load Factor and Revenue per Customer
  • Figure 20: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2015
  • Figure 21: Market Summary and Key Developments
  • Figure 22: Hotel Industry Revenues, Rooms Available and Revpar
  • Figure 23: Hotel Establishments and Hotel Rooms by Category
  • Figure 24: Budget Hotels - Revenues and Occupancy Rates
  • Figure 25: Budget Hotels - Revenues and Guests by Customer Type
  • Figure 26: Midscale Hotels - Revenues and Occupancy Rates
  • Figure 27: Midscale Hotels - Revenues and Guests by Customer Type
  • Figure 28: Upscale Hotels - Revenues and Occupancy Rates
  • Figure 29: Upscale Hotels - Revenues and Guests by Customer Type
  • Figure 30: Luxury Hotels - Revenues and Occupancy Rates
  • Figure 31: Luxury Hotels - Revenues and Guests by Customer Type
  • Figure 32: Top 10 Hotels (Volume), 2015
  • Figure 33: Market Value of Car Rental Industry
  • Figure 34: Revenues of Car Rental Industry
  • Figure 35: Car Rental - Fleet Size and Market Utilization Rate
  • Figure 36: Travel Intermediaries Market Value, 2010-2020
  • Figure 37: Travel Intermediaries Revenues - Online Vs In-store
  • Figure 38: Major Airports
  • Figure 39: Major Airports
  • Figure 40: Operator Profile and Routes
  • Figure 41: Number of Domestic Trips by Purpose (Thousand), 2011-2020
  • Figure 42: Domestic Trips - Overnight Stays (Thousand), 2011-2020
  • Figure 43: Total Domestic Tourism Expenditure by Category (THB Million), 2011-2020
  • Figure 44: Average Expenditure per Domestic Tourist by Category (THB), 2011-2020
  • Figure 45: International Arrivals by Region (Thousand), 2011-2020
  • Figure 46: International Arrivals by Purpose of Visit (Thousand), 2011-2020
  • Figure 47: International Arrivals by Mode of Transport (Thousand), 2011-2020
  • Figure 48: Inbound Trips - Overnight Stays (Thousand), 2011-2020
  • Figure 49: Total Inbound Tourism Expenditure by Category (THB Million), 2011-2020
  • Figure 50: Average Expenditure per Inbound Tourist by Category (THB), 2011-2020
  • Figure 51: International Departures by Region (Thousand), 2011-2020
  • Figure 52: International Departures by Purpose of Visit (Thousand), 2011-2020
  • Figure 53: International Departures by Mode of Transport (Thousand), 2011-2020
  • Figure 54: Outbound Trips - Overnight Stays (Thousand), 2011-2020
  • Figure 55: Total Outbound Tourism Expenditure by Category (THB Million), 2011-2020
  • Figure 56: Average Expenditure per Outbound Tourist by Category (THB), 2011-2020
  • Figure 57: Seats Available by Airline Type (Thousand), 2011-2020
  • Figure 58: Seats Sold by Airline Type - Business Travel (Thousand), 2011-2020
  • Figure 59: Seats Sold by Airline Type - Leisure Travel (Thousand), 2011-2020
  • Figure 60: Load Factor by Airline Type (%), 2011-2020
  • Figure 61: Passenger Kilometers Available by Airline Type (Million), 2011-2020
  • Figure 62: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2011-2020
  • Figure 63: Revenue per Passenger by Airline Type (THB), 2011-2020
  • Figure 64: Total Revenue by Airline Type (THB Million), 2011-2020
  • Figure 65: Establishments by Hotel Category, 2011-2020
  • Figure 66: Available Hotel Rooms by Hotel Category, 2011-2020
  • Figure 67: Room Occupancy Rate by Hotel Category (%), 2011-2020
  • Figure 68: Room Nights Available by Hotel Category (Million), 2011-2020
  • Figure 69: Room Nights Occupied by Hotel Category (Million), 2011-2020
  • Figure 70: Average Revenue per Available Room by Hotel Category (THB), 2011-2020
  • Figure 71: Revenue per Occupied Room by Hotel Category (THB), 2011-2020
  • Figure 72: Total Revenue Per Available Room by Hotel Category (THB), 2011-2020
  • Figure 73: Total Revenue by Hotel Category and Customer Type (THB Million), 2011-2020
  • Figure 74: Guests by Hotel Category and Customer Type (Thousand), 2011-2020
  • Figure 75: Car Rental - Market Value by Customer Type and Rental Location (THB Million), 2011-2020
  • Figure 76: Car Rental - Fleet Size, 2011-2020
  • Figure 77: Car Rental Occasions (Millions), 2011-2020
  • Figure 78: Car Rental Days (Million), 2011-2020
  • Figure 79: Car Rental - Average Rental Length (Days), 2011-2020
  • Figure 80: Car Rental - Market Utilization Rate (%), 2011-2020
  • Figure 81: Car Rental - Average Revenue per Day (THB), 2011-2020
  • Figure 82: Travel Intermediaries Market Value by Product Type (THB Million), 2011-2020
  • Figure 83: Travel Intermediaries Online Revenues by Provider (THB Million), 2011-2020
  • Figure 84: Travel Intermediaries Online Revenues by Type of Tourist (THB Million), 2011-2020
  • Figure 85: Travel Intermediaries In-store Revenues by Provider (THB Million), 2011-2020
  • Figure 86: Travel Intermediaries In-store Revenues by Type of Tourist (THB Million), 2011-2020
  • Figure 87: Travel Agent Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 88: Travel Agent Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 89: Tour Operator Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 90: Tour Operator Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 91: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 92: Other Intermediaries Revenues from International Tourism by Sales Channel (THB Million), 2011-2020
  • Figure 93: Total Tourism Output by Category (THB Million), 2011-2020
  • Figure 94: Direct Tourism Output by Category (THB Million), 2011-2020
  • Figure 95: Indirect Tourism Output by Category (THB Million), 2011-2020
  • Figure 96: Total Tourism Output Generated per Employee by Category (THB), 2011-2020
  • Figure 97: Direct Tourism Output Generated per Employee by Category (THB), 2011-2020
  • Figure 98: Indirect Tourism Output Generated per Employee by Category (THB), 2011-2020
  • Figure 99: Total Tourism Employment by Category (Thousand), 2011-2020
  • Figure 100: Direct Tourism Employment by Category (Thousand), 2011-2020
  • Figure 101: Indirect Tourism Employment by Category (Thousand), 2011-2020
  • Figure 102: Average Salary per Employee by Category (THB), 2011-2020
  • Figure 103: Total Gross Income Generated by Total Tourism Employment by Category (THB Million), 2011-2020
  • Figure 104: Travel and Tourism Sector Definitions
  • Figure 105: Travel and Tourism Sector Definitions
  • Figure 106: Travel and Tourism Sector Definitions
  • Figure 107: Travel and Tourism Sector Definitions
  • Figure 108: Travel and Tourism Sector Definitions
  • Figure 109: Methodology
  • Figure 110: Methodology
  • Figure 111: About Canadean
  • Figure 112: Disclaimer
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