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Consumer and Market Insights: Make-Up Market in India

出版商 Canadean 商品編碼 355045
出版日期 內容資訊 英文 77 Pages
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消費者與市場的考察:印度的化妝品市場 Consumer and Market Insights: Make-Up Market in India
出版日期: 2016年02月29日 內容資訊: 英文 77 Pages

印度的化妝品市場預測在2015年∼2020年間市場規模 (數量·金額)將有驚人的成長。就各類別來看,唇妝品佔有最大的市場佔有率,美甲用品也將在2015年∼2020年間急速成長。




  • 宏觀經濟指標


  • 市場規模 (金額·數量) 分析
  • 消費實際成果與預測
  • 不同分類的消費分析:性別,各年齡,教育別,各都市
  • 更換到高級品(奢侈品)/廉價品的程度
  • 市場規模 (數量) 分析:各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 贏家與輸家
  • 不同分類的平均價格
  • 各類別市場區隔佔有率與市場佔有率的變化


  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別


  • 包裝材料/容器類別
  • 包裝封蓋/外包裝類別
  • 包裝類別,預測


  • 自有品牌的普及率:各類別
  • 自有品牌的成長率
  • 領導品牌的品牌佔有率:各類別


  • 消費者趨勢的組成架構和大趨勢
  • 主要趨勢
  • 主要推動因素


  • 新產品的銷售



Product Code: CS2739MF


India's Make-Up market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Lip Make-Up category will have the largest volume share while the Nail Make-Up category is projected to witness fastest growth during 2015-2020. A large young population closely following the latest Make-up trends through print and electronic media is persuading manufacturers to introduce youth-centric Make-up products.

Key Findings

  • Of the four categories analyzed, Nail Make-Up will be the fastest growing value category, registering a CAGR of 23.3% during 2015-2020
  • Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption
  • Convenience Stores is the leading distribution channel accounting for nearly half of the overall Make-Up distribution
  • The use of Flexible Packaging is forecast to register the fastest growth among packaging material during 2015-2020
  • The Make-Up market in India is competitive and is led by players such as Unilever Plc and Revlon, Inc.
  • Introduction of mobile-commerce and the convenience factors associated with it will drive online sales of Make-up products in the country

Canadean's Consumer and Market Insights report on the Make-Up market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others
  • Consumer level trends: Top four consumer trends which influence Make-Up products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Indian Make-Up market
  • Historic and forecast consumption in the Indian Make-Up market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Degree of trade up/down in the Indian Make-Up market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Indian Make-Up market
  • Leading distribution channels (value terms) by category


  • Make-Up market by type of packaging material/container (in volume terms)
  • Make-Up market by type of packaging closure/outer (in volume terms)
  • Make-Up market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by categories in the Indian Make-Up market
  • Private label growth (in value terms) compared to national brands
  • Brand share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean'sconsumer trend framework and explanation of the Mega-trends
  • For key trends in the Indian Make-Up market
    • How the trend is influencing consumption in the Indian Make-Up market
    • How to target the trend in the Indian Make-Up market
    • How the trend will evolve in the Indian Make-Upmarket
    • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Indian Make-Up market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of Sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in INR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to INR
  • Table 4: Average prices (INR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Consumers purchase behavior -Trading up/down, 2015
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Growth analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 11: Private label penetration by categories, 2015
  • Figure 12: Private label and brand share growth, 2012-2015
  • Figure 13: Brand share analysis by categories, 2015
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