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市場調查報告書

家用品的主要趨勢:消臭劑,餐具洗潔產品,一般家用清潔劑,居家清潔用品,家用紙巾,害蟲驅除類別

Top Trends in Household Care; Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories

出版商 Canadean 商品編碼 353975
出版日期 內容資訊 英文 37 Pages
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家用品的主要趨勢:消臭劑,餐具洗潔產品,一般家用清潔劑,居家清潔用品,家用紙巾,害蟲驅除類別 Top Trends in Household Care; Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories
出版日期: 2016年03月08日 內容資訊: 英文 37 Pages
簡介

空氣清新劑 (消臭劑) 、餐具洗潔產品,一般家用清潔劑,居家清潔用品,家用紙巾,害蟲驅除類別等,家用品市場很多樣,與許多消費者的利基有相關性。

本報告提供家用品部門調查分析,以主要趨勢與未來機會為焦點,提供消費者分析,革新趨勢等系統性資訊。

第1章 簡介

第2章 家用品的革新趨勢

  • 殺菌特殊化
  • 香氛經濟
  • 智慧照護
  • 多功能性
  • 地球

第3章 結論

第4章 附錄

目錄
Product Code: CS0009CT

Summary

Spanning the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories, the household care market is diverse and has high relevance to many consumer niches. Current, and promising, market trends center on an interest in targeted functionality, more complex scent offerings, and the leveraging of technology to create a more compelling user experience.

Key Findings

  • The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over "natural" claims in household care products.

Scent has a powerful role as a consumer comforter, with 43% of shoppers globally saying they always opt for familiar scents. Beyond this, changing dynamics mean that fragrances now have a position of reassuring the consumer about the value of the product they are purchasing. Innovation in sustained release scents across the home care industry is adding a new route to premiumization, stepping beyond the indulgent trends that continue to dominate fragrance-driven sectors in particular.

  • Over a fifth of consumers already use tools like apps or wearable devices to monitor the cleanliness of their surroundings, with a further third open to doing so in the future.

"Top Trends in Household Care" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the household care space.

  • CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the hot drinks categories.
  • TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
  • INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

  • Identify the key consumer behaviors shaping the household care space and resulting trends.
  • Gain specific insight and implications into each household care category.
  • Analyze key innovation approaches in household care globally.

Table of Contents

  • 1.Introduction
  • 2. Innovation Trends in Household Care
    • Sterilization Specialization
    • Fragrance Economy
    • Smart Care
    • Multifunctionality
    • Planet Kind
  • 3. Conclusions
  • 4. Appendix
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