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市場調查報告書

消費者、市場趨勢的考察:印尼的個人衛生用品市場

Consumer and Market Insights: Personal Hygiene Market in Indonesia

出版商 Canadean 商品編碼 353335
出版日期 內容資訊 英文 71 Pages
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消費者、市場趨勢的考察:印尼的個人衛生用品市場 Consumer and Market Insights: Personal Hygiene Market in Indonesia
出版日期: 2016年03月04日 內容資訊: 英文 71 Pages
簡介

印尼的個人衛生用品市場預計今後 (2015∼2020年),以4.5%的年複合成長率 (CAGR) 成長。各類別中,肥皂目前市場佔有率和今後的成長率都是最大。在各流通管道中,便利商店成為最大的流通管道。另一方面,印尼有很多消費者,有喜好「物有所值感」的產品的趨勢。

本報告提供印尼的個人衛生用品市場現況與未來展望相關分析,市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),商品各分類的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關調查與考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)

市場概況與消費者的人口結構

  • 印尼的個人衛生用品市場:市場規模分析 (以金額、數量為準)
  • 印尼的個人衛生用品市場:消費額的實際成果值、預測值
  • 各分類的消費量分析 (性別、各年齡、各教育水準,城市/農村)
  • 市場規模 (以數量為準):各類別
  • 各分類的消費額分析:過去的實際成果值和今後的預測值
  • 各分類的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化

零售市場環境和主要的流通管道

  • 印尼的化妝品及保養品市場的有代表性的零售業者
  • 印尼的個人衛生用品市場:有代表性的流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)

包裝

  • 個人衛生用品市場:各包裝材料費/容器的明細 (以數量為準)
  • 個人衛生用品市場:各封蓋/外包裝的明細 (以數量為準)
  • 個人衛生用品市場預測:各包裝材料 (以數量為準)

品牌佔有率

  • 代表性品牌的市場佔有率 (以數量為準):各類別

消費者趨勢分析

  • Canadean消費者趨勢分析組成架構,和次趨勢的說明
  • 印尼的個人衛生用品市場主要趨勢
    • 市場趨勢對個人衛生用品的消費量的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢的變化的方向性
    • 目標消費者的人口趨勢
  • 促進今後的消費量的主要推動市場要素

商品開發的案例

  • 在印尼的個人衛生用品市場發售的新商品的案例

附錄

圖表一覽

目錄
Product Code: CS2540MF

Summary

Soap is the leading category both in value and volume terms in the Indonesian Personal Hygiene market and is forecast to register fastest growth during 2015-2020. Convenience Stores is the leading distribution channel for Personal Hygiene products in value terms in 2015. Majority of the Indonesian consumers prefer value for money Personal Hygiene products.

Key Findings

  • The Personal Hygiene market in Indonesia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
  • The Personal Hygiene market in Indonesia is forecast to grow at a CAGR of 4.5% during 2015-2020.
  • Hypermarkets and Supermarkets is the leading distribution channel in the Indonesian Personal Hygiene market.
  • Paper and Board is the most commonly used packaging material in the Personal Hygiene market in Indonesia.

The Consumer and Market Insights report on the Personal Hygiene market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper and board, flexible packaging, rigid plastics and others; container data for: Film, Wrapper, Box, Bottle and others.
  • Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Personal Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Indonesian Personal Hygiene market
  • Historic and forecast consumption in the Indonesian Personal Hygiene market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Indonesian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Indonesian Personal Hygiene market
  • Leading distribution channels ((value terms) by category

Packaging

  • Personal Hygiene market by type of packaging material/container (in volume terms)
  • Personal Hygiene market by type of packaging closure/outer (in volume terms)
  • Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean"s consumer trend framework and explanation of the sub-trends
  • For key trends in the Indonesian Personal Hygiene market
  • How the trend is influencing consumption in the Indonesian Personal Hygiene market
  • How to target the trend in the Indonesian Personal Hygiene market
  • How the trend will evolve in the Indonesian Personal Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Indonesian Personal Hygiene market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Average prices (IDR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Brand share analysis by categories, 2015
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