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Consumer and Market Insights: Feminine Hygiene Market in Thailand

出版商 Canadean 商品編碼 352776
出版日期 內容資訊 英文 73 Pages
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消費者·市場趨勢的考察:泰國的女性用衛生用品市場 Consumer and Market Insights: Feminine Hygiene Market in Thailand
出版日期: 2016年02月27日 內容資訊: 英文 73 Pages

本報告提供泰國的女性用衛生用品市場現況與未來展望相關分析,提供您市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),各商品類別的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關之調查與考察。


  • 分析範圍


  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)


  • 泰國的女性用衛生用品市場:市場規模分析 (以金額·數量為準)
  • 泰國的女性用衛生用品市場:消費額的實際成果值·預測值
  • 各類別的消費額分析 (性別·各年齡·各教育水準,城市/農村)
  • 轉換到高級品(奢侈品)/低價格品的程度
  • 市場規模 (以金額為準):各類別
  • 各類別的消費額分析:過去的實際成果值和今後的預測值
  • 各類別的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化


  • 泰國的化妝品及保養品市場的代表性零售業者
  • 泰國的女性用衛生用品市場:有代表性的流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)


  • 女性用衛生用品市場:包裝材料費/容器別的明細 (以數量為準)
  • 女性用衛生用品市場:封蓋/外包裝別的明細 (以數量為準)
  • 女性用衛生用品市場預測:包裝材料別 (以數量為準)


  • 代表性品牌的市場佔有率 (以數量為準):各類別


  • Canadean消費者趨勢分析組成架構與子趨勢的說明
  • 泰國的女性用衛生用品市場主要趨勢
    • 市場趨勢為女性用衛生用品的消費量帶來的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢的變化方向性
    • 目標消費者的人口趨勢
  • 促進今後消費量的主要推動市場要素


  • 在泰國的女性用衛生用品市場發售的新商品案例



Product Code: CS2513MF


Thailand's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share as well as the fastest growing category during 2015-2020. With the booming convenience stores market, many local convenience stores are popping up and major international retailers, such as 7-Eleven and Tesco Lotus, are expanding in the country, which is expected to boost the share of private labels in the market.

Key Findings

  • Rising disposable income along with the presence of a large young working population is driving the consumer packaged goods market in Thailand
  • The Thai Feminine Hygiene market is led by the Sanitary Pads category while the Pantiliners and Shields category is forecast to register fastest growth during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in the Thai Feminine Hygiene market
  • Flexible Packaging is the most commonly used packaging material in the Feminine Hygiene market in Thailand
  • Personalization and Value are the major trends driving the Thai Feminine Hygiene market
  • Increased awareness about feminine hygiene among rural consumers will drive the demand for Sanitary Pads

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
  • Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.
  • Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents


  • Report Scope

Country Context

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for Thailand's Feminine Hygiene market
  • Historic and forecast consumption in Thailand's Feminine Hygiene market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in Thailand's Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in Thailand's Feminine Hygiene market
  • Leading distribution channels (value terms) by category


  • Feminine Hygiene market by type of packaging material/container (in volume terms)
  • Feminine Hygiene market by type of packaging closure/outer (in volume terms)
  • Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share

  • Penetration of private label by categories in Thailand's Feminine Hygiene market
  • Private label growth (in value terms) compared to national brands
  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Thailand's Feminine Hygiene market
  • How the trend is influencing consumption in Thailand's Feminine Hygiene market
  • How to target the trend in Thailand's Feminine Hygiene market
  • How the trend will evolve in Thailand's Feminine Hygiene market
  • Key target demographic and the rate at which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in Thailand's Feminine Hygiene market


  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in THB and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to THB
  • Table 4: Average prices (THB and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Market volume share analysis by categories, 2015
  • Figure 4: Growth analysis by category, 2010-2020
  • Figure 5: Change in market share by category, 2015-2020
  • Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 7: Leading distribution channels by category, 2015
  • Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
  • Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 10: Private label penetration by categories, 2015
  • Figure 11: Private label and brand share growth, 2012-2015
  • Figure 12: Brand share analysis by categories, 2015
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