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市場調查報告書

消費者·市場趨勢的考察:菲律賓的女性用衛生用品市場

Consumer and Market Insights: Feminine Hygiene Market in the Philippines

出版商 Canadean 商品編碼 352764
出版日期 內容資訊 英文 70 Pages
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消費者·市場趨勢的考察:菲律賓的女性用衛生用品市場 Consumer and Market Insights: Feminine Hygiene Market in the Philippines
出版日期: 2016年02月25日 內容資訊: 英文 70 Pages
簡介

本報告提供菲律賓的女性用衛生用品市場現況與未來展望相關分析,提供您市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),各商品類別的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關之調查與考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)

市場概況與消費者的人口結構

  • 菲律賓的女性用衛生用品市場:市場規模分析 (以金額·數量為準)
  • 菲律賓的女性用衛生用品市場:消費額的實際成果值·預測值
  • 轉換到高級品(奢侈品)/低價格品的程度
  • 市場規模 (以金額為準):各類別
  • 各類別的消費額分析:過去的實際成果值和今後的預測值
  • 各類別的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準

零售市場環境和主要的流通管道

  • 菲律賓的化妝品及保養品市場的代表性零售業者
  • 菲律賓的女性用衛生用品市場:有代表性的流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)

包裝

  • 女性用衛生用品市場:包裝材料費/容器別的明細 (以數量為準)
  • 女性用衛生用品市場:封蓋/外包裝別的明細 (以數量為準)
  • 女性用衛生用品市場預測:包裝材料別 (以數量為準)

品牌佔有率

  • 代表性品牌的市場佔有率 (以數量為準):各類別

消費者趨勢分析

  • Canadean消費者趨勢分析組成架構與子趨勢的說明
  • 菲律賓的女性用衛生用品市場主要趨勢
    • 市場趨勢為女性用衛生用品的消費量帶來的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢的變化方向性
    • 目標消費者的人口趨勢
  • 促進今後消費量的主要推動市場要素

商品開發的案例

  • 在菲律賓的女性用衛生用品市場發售的新商品案例

附錄

圖表一覽

目錄
Product Code: CS2501MF

Summary

The Philippines's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Growing trend of online shopping will drive the Filipino Feminine Hygiene market. Websites such as Lazdaa, Amazon, and eBay are witnessing strong growth, driven by convenience and affordability. Promotional deals such as "Buy 1 Take 1", "price-offs", and combo or bulk packs such as "Budget Set" or "Red Days Set", which are common on these websites, will further fuel sales.

Key Findings

  • The Feminine Hygiene market in the Philippines is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015
  • Among all the Feminine Hygiene categories, the Tampons category will register the fastest growth during 2015-2020
  • Hypermarkets and Supermarkets is the leading distribution channel in the Filipino Cosmetics and Toiletries market
  • Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in the Philippines

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others
  • Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview

  • Value and volume for the Filipino Feminine Hygiene market
  • Historical and projected consumption in the Filipino Feminine Hygiene market
  • Degree of trade up/down in the Filipino Feminine Hygiene market
  • Volume of the Filipino Feminine Hygiene by category
  • Historical and forecast market value of the Filipino Feminine Hygiene by category
  • Winners and losers in the Filipino Feminine Hygiene market
  • Average category level pricing in the Filipino Feminine Hygiene market

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Filipino Cosmetics and Toiletries market
  • Leading distribution channels in the Filipino Feminine Hygiene market
  • Leading distribution channels by category in the Filipino Feminine Hygiene market

Packaging

  • Feminine Hygiene market by type of packaging material/container
  • Feminine Hygiene market by type of packaging closure/outer
  • Feminine Hygiene market by type of packaging, forecasts

Brand Share

  • Leading brands in the Filipino Feminine Hygiene market by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Filipino Feminine Hygiene market
  • How the trend is influencing consumption in the Filipino Feminine Hygiene market
  • How to target the trend in the Filipino Feminine Hygiene market
  • How the trend will evolve in the Filipino Feminine Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New product examples launched in the Filipino Feminine Hygiene market

Appendix

  • Country context
  • Sector overview
  • Category data
  • Packaging data
  • Category definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in PHP and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to PHP
  • Table 4: Average prices (PHP and US$) by category, 2015
  • Table 5: Leading retailers and store count
  • Table 6: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PHP, US$) and volume analysis, 2010-2020
  • Figure 3: Consumers purchase behavior - Trading up/down, 2015
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Growth analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
  • Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 11: Brand share analysis by category, 2015
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