Cover Image
市場調查報告書

消費者·市場趨勢的考察:馬來西亞的女性用衛生用品市場

Consumer and Market Insights: Feminine Hygiene Market in Malaysia

出版商 Canadean 商品編碼 352759
出版日期 內容資訊 英文 71 Pages
訂單完成後即時交付
價格
Back to Top
消費者·市場趨勢的考察:馬來西亞的女性用衛生用品市場 Consumer and Market Insights: Feminine Hygiene Market in Malaysia
出版日期: 2016年02月25日 內容資訊: 英文 71 Pages
簡介

本報告提供馬來西亞的女性用衛生用品市場現況與未來展望相關分析,提供您市場規模 (以數量、金額為準) 的實際成果值和預測值 (今後6年份),各商品類別的詳細資料,流通管道/包裝概況,主要企業簡介,今後的市場方向性等相關之調查與考察。

簡介

  • 分析範圍

該國背景情況

  • 宏觀經濟指標:人口·年齡結構,國內生產總值 (GDP),消費者物價指數 (CPI)

市場概況與消費者的人口結構

  • 馬來西亞的女性用衛生用品市場:市場規模分析 (以金額·數量為準)
  • 馬來西亞的女性用衛生用品市場:消費額的實際成果值·預測值
  • 各類別的消費額分析 (性別·各年齡·各教育水準,城市/農村)
  • 轉換到高級品(奢侈品)/低價格品的程度
  • 市場規模 (以金額為準):各類別
  • 各類別的消費額分析:過去的實際成果值和今後的預測值
  • 各類別的勝者和敗者:市場佔有率的變動
  • 各類別的平均價格水準
  • 各市場區隔的市場佔有率 (以金額為準) 和變化

零售市場環境和主要的流通管道

  • 馬來西亞的化妝品及保養品市場的代表性零售業者
  • 馬來西亞的女性用衛生用品市場:有代表性的流通管道 (以金額為準)
  • 各類別的代表性流通管道 (以金額為準)

包裝

  • 個人衛生用品市場:包裝材料費/容器別的明細 (以數量為準)
  • 個人衛生用品市場:封蓋/外包裝別的明細 (以數量為準)
  • 個人衛生用品市場預測:包裝材料別 (以數量為準)

品牌佔有率

  • 代表性品牌的市場佔有率 (以數量為準):各類別

消費者趨勢分析

  • Canadean消費者趨勢分析組成架構與子趨勢的說明
  • 馬來西亞的女性用衛生用品市場主要趨勢
    • 市場趨勢為女性用衛生用品的消費量帶來的影響
    • 捕捉市場趨勢的手法
    • 市場趨勢的變化方向性
    • 目標消費者的人口趨勢
  • 促進今後消費量的主要推動市場要素

商品開發的案例

  • 在馬來西亞的女性用衛生用品市場發售的新商品案例

附錄

圖表一覽

目錄
Product Code: CS2495MF

Summary

Sanitary Pads is the leading category and is also forecast to register maximum growth in the market share during 2015-2020. However, the use of Tampons is growing at a faster rate, especially among the urban consumers. Value and Added Functionality are the leading trends in the market and bespoke products and on-the-go packages will drive further sales during the forecast period.

Key Findings

  • The Malaysian Feminine Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
  • The Tampons category accounted for 86.6% share by volume in Feminine Hygiene market in Malaysia.
  • Value and Added Functionality are the major trends that are driving the Malaysian Feminine Hygiene market.
  • Rising female workforce will drive the demand for easy-to-carry products to support on-to-go consumption among consumers in the Malaysian Feminine Hygiene market.
  • Hypermarkets and Supermarkets is the leading distribution channel in the Malaysian Feminine Hygiene market.
  • Bag/Sachet is the most commonly used packaging material in the Feminine Hygiene market in Malaysia.

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads and Tampons and Women's Disposable Razors and Blades.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics and others; container data for: Bag/Sachet, Box, Bottle, Blister Pack and others
  • Consumer level trends: Top four consumer trends which influence Feminine Hygiene products consumption
  • Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics

  • Value and volume analysis for the Malaysian Feminine Hygiene market
  • Historic and forecast consumption in the Malaysian Feminine Hygiene market
  • Category volume consumption analysis by gender, age, education and urbanization
  • Degree of trade up/down in the Malaysian Feminine Hygiene market
  • Volume analysis by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Average category level pricing
  • Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Malaysian Cosmetics and Toiletries market
  • Leading distribution channels (value terms) in the Malaysian Feminine Hygiene market
  • Leading distribution channels (value terms) by category

Packaging

  • Personal Hygiene market by type of packaging material/container (in volume terms)
  • Personal Hygiene market by type of packaging closure/outer (in volume terms)
  • Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share

  • Market share of leading brands (in value terms) by category

Consumer trend analysis

  • Canadean's consumer trend framework and explanation of the sub-trends
  • For key trends in the Malaysian Feminine Hygiene market
  • How the trend is influencing consumption in the Malaysian Feminine Hygiene market
  • How to target the trend in the Malaysian Feminine Hygiene market
  • How the trend will evolve in the Malaysian Feminine Hygiene market
  • Key target demographic and the rate and which the trend will evolve
  • Key drivers in the market that will increasingly influence consumption

Innovation examples

  • New products launched in the Malaysian Feminine Hygiene market

Appendix

  • Country context
  • Category value and volume data
  • Consumer Demographics data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Explanation of sub-trends
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in MYR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to MYR
  • Table 4: Average prices (MYR and US$) by category, 2015
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Leading retailers
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
  • Figure 3: Consumers purchase behavior - Trading up/down, 2015
  • Figure 4: Market volume share analysis by categories, 2015
  • Figure 5: Growth analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
  • Figure 8: Leading distribution channels by category, 2015
  • Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
  • Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
  • Figure 11: Brand share analysis by categories, 2015
Back to Top