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市場調查報告書

熱飲市場主要趨勢 (2017年)

Top Trends in Hot Drinks 2017

出版商 GlobalData 商品編碼 352735
出版日期 內容資訊 英文 34 Pages
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熱飲市場主要趨勢 (2017年) Top Trends in Hot Drinks 2017
出版日期: 2017年03月23日 內容資訊: 英文 34 Pages
簡介

本報告提供全球熱飲市場──熱茶,熱咖啡,其他 (熱可可,麥芽飲料等)──的最新形勢相關分析,提供近來的市場主要動向和背景情況,彙整消費者的趨勢,近幾年主要的商品開發 (革新)的動向,未來的市場機會等資訊,為您概述為以下內容。

目錄

  • 簡介
  • 趨勢1:功能性的強化
    • 擺脫傳統的健康訴求
    • 產品案例
  • 趨勢2:高級化
    • 自有品牌的競爭
    • 咖啡館風格的熱飲
    • 產品案例
  • 趨勢3:社會責任
    • 倫理消費
    • 倫理性的生產
    • 產品案例
  • 趨勢4:跨類別型的商品開發
    • 受酒精飲料影響的產品開發
    • 受護膚/醫療保健影響的產品開發
    • 甜點啟發的產品開發
  • 趨勢5:無糖 (不含糖分)
    • 健康意識的消費者
    • 適合糖尿病患者的熱飲
    • 產品案例
  • 結論
  • 附錄

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目錄

"Top Trends in Hot Drinks 2017" explores the latest consumer and innovation trends in hot tea, hot coffee, and other hot drinks (e.g. chocolate-based and malt-based hot drinks).

This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in hot drinks - hot tea, hot coffee, and other hot drinks. These include innovations that align with consumer demand for hot drinks tailored to their lifestyles or appeal to indulgence-seeking consumers, such as cafe-style hot drinks. The report also explores product concepts that benefit from cross-category innovation or align with the Social Responsibility trend.

Scope

  • Globally, consumers are more willing to try new varieties of hot tea and hot coffee than other hot drinks (e.g. hot chocolate or malt-based drinks). However, experimentation level for other hot drinks is significantly higher in younger consumer groups.
  • 71% of consumers consider recreating cafe-style hot drinks to be achievable or very achievable, increasing the popularity of premium hot drinks for at-home consumption.
  • Globally, 53% of consumers believe hot drinks can offer the same or better health benefits as non-prescription medication, unlocking new opportunities for hot drinks that claim to improve health and general wellbeing.
  • Cross-category innovation, such as wine-inspired or dessert-inspired recipes, can help to refresh consumer interest towards the hot drinks category and to add sophistication to a staple category.

Reasons to buy

  • Identify the top trends driving the hot drinks sector.
  • Gain insight into the key consumer segments that are most likely to be a key focus for innovation.
  • Put innovative products into context by connecting them to specific consumer trends and needs.
  • Gain insight and inspiration for innovation.

Table of Contents

1.Introduction

2.Trend 1: Added functionality

  • Moving away from traditional health claims
  • Product examples

3.Trend 2: Premiumization

  • Fighting competition from private labels
  • Cafe-style hot drinks
  • Product examples

4.Trend 3: Social responsibility

  • Ethical consumption
  • Ethical production
  • Product examples

5.Trend 4: Cross-category

  • Innovations inspired by alcoholic beverage
  • Innovations inspired by skincare and healthcare
  • Innovations inspired by desserts

6.Trend 5: Sugar-free

  • Health-conscious consumers
  • Diabetic-friendly hot drinks
  • Product examples

7.Conclusion

8.Appendix

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