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市場調查報告書

全球FMCG (日常消費品) 產業的景氣分析

FMCG Industry Business Confidence Report H2 2016

出版商 Canadean 商品編碼 352732
出版日期 內容資訊 英文 49 Pages
商品交期: 最快1-2個工作天內
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全球FMCG (日常消費品) 產業的景氣分析 FMCG Industry Business Confidence Report H2 2016
出版日期: 2016年08月31日 內容資訊: 英文 49 Pages
簡介

本報告提供全球FMCG (日常消費品) 產業的景氣調查分析,全球經濟現況,企業、產業的成長預測,消費者信賴感的變化,供應商價格的預測,工作人員的變化與銷售額實際成果,重要的投資活動,對商務的擔憂,主要的優先順序等系統性資訊

第1章 簡介

  • 定義
  • 調查手法和標本尺寸
  • 受訪企業簡介

第2章 經濟狀況、成長預測、消費者信賴感

  • 景氣趨勢
  • 產業、企業的成長預測
  • 消費者信賴感的變化預測

第3章 供應商價格,員工數,銷售業績

  • 供應商價格預測
  • 員工數的變化與銷售預測
  • 主要活動的支出的變化預測

第4章 對商務的擔憂與組織的優先事項

  • 疑慮層級及影響預測
  • 潛在的商務優先事項的重要性

第5章 附錄

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目錄
Product Code: CS6055PR

Summary

Respondents feel that the overall business confidence index for H2 2016 (July 2016-December 2016) has remained constant compared to H1 2016 (January 2016-June 2016). Moreover, an increasing number of respondents state that the current economic conditions are stable and the future outlook remains positive in anticipation of trends such as rising demand for FMCG products from emerging economies particularly from rural areas, improvement in economic conditions of developed countries, digitization of FMCG sales and marketing activities. Despite of rising new competition, the threat of substitute products and services within the FMCG industry, companies are planning to increase their focus on protecting and growing market share and retaining their customers, over the next six months.

Key Findings

  • Overall, 52% of executives rate the current economic environment as stable, whereas 15% of respondents indicate that the economic condition is very favorable or favorable.
  • Economic conditions are expected to be more favorable in Asia in H2 2016 compared to H1 2016.
  • The percentage of respondents who showed positive change in consumer confidence has decreased significantly in H2 2016 compared to H1 2016.
  • FMCG industry executives operating in North America and Asia-Pacific expect sales to grow by 6.0% and 4.2%, respectively, in H2 2016.
  • Executives with business operations in the Rest of the World have become more concerned about cyber crime and health epidemics in H2 2016 as compared to H1 2016.

Canadean's FMCG Industry Business Confidence Report H2 2016 examines executives' opinion on the business environment over July 2016-December 2016. It also highlights existing economic conditions, supplier price variations, sales performance, industry and company growth outlook, spending patterns, and key priorities. Additionally, it provides information categorized by region and presents a comparison with H1 2016 (January 2016-June 2016) wherever applicable.

What else does this report offer?

  • Current state of the global economy: examines prevailing economic conditions globally and across various regions
  • Company and industry growth outlook: provides industry executives' expectations towards their company's growth prospects and that of the industry over the next six months
  • Change in consumer confidence: analyzes FMCG industry executives' opinion about the change in customer confidence during H2 2016
  • Supplier prices projection: determines expected changes in supplier prices across various categories and their impact on business confidence
  • Change in staff headcount and sales performance: tracks expected changes in staff headcount and sales for H2 2016 among industry executives globally
  • Significant investment activities: highlights various areas in which industry executives intend to invest over the next six months
  • Business concerns: provides information about potential business concerns indicated by survey respondents for H2 2016
  • Key priorities: identifies top priorities of industry executives operating in various regions

Reasons To Buy

  • The report will benefit organizations and allow them to make effective business strategy decisions by knowing the prevailing business conditions and sentiment within the FMCG industry
  • Organizations will be supported in business expansion decisions by providing information about projected changes in sales performance and supplier prices
  • Helps to improve operational efficiency of the organization by knowing about key priorities and the main concerns of FMCG industry executives
  • Helps to alter investment allocation by understanding key focus areas highlighted by survey respondents during H2 2016

Table of Contents

Introduction

  • Definitions
  • Methodology and sample size
  • Respondent profile
  • Confidence indexes

Economic State, growth prospects and consumer confidence

  • Existing economic environment
  • Industry and company growth outlook
  • Expected change in consumer confidence

Supplier prices, staff headcount and sales performance

  • Supplier prices expectations
  • Anticipated change in staff head count and sales projections
  • Anticipated change in spend on key activities

Business concerns and organizational priorities

  • Level of concerns and expected impact
  • Significance of potential business priorities

Appendix

List of Figures

  • Figure 1: Confidence Index- H1 2016-H2 2016
  • Figure 2: Current economic condition - Overall (H2 2016) comparison (H2 2016-H1 2016)
  • Figure 3: Current economic condition - Region
  • Figure 4: Current economic condition - Region - H2 2016-H1 2016
  • Figure 5: Current economic condition - Those who operate and do not operate in a region
  • Figure 6: Industry and company growth prospects - Overall
  • Figure 7: Industry and company growth prospects - Overall - In detail - comparison (H2 2016-H1 2016)
  • Figure 8: Industry and company growth prospects - Region
  • Figure 9: Industry and company growth prospects - Region - H2 2016-H1 2016
  • Figure 10: Anticipated variation in consumer confidence - Overall (H2 2016) comparison (H2 2016-H1 2016)
  • Figure 11: Anticipated variation in consumer confidence - Region
  • Figure 12: Anticipated variation in consumer confidence - Region - H2 2016-H1 2016
  • Figure 13: Projected change in supplier prices - Raw material - Overall and regional
  • Figure 14: Projected change in supplier prices - Raw material - Regional - H2 2016-H1 2016
  • Figure 15: Projected change in supplier prices - Semi-finished products - Overall and regional
  • Figure 16: Projected change in supplier prices - Semi-finished products - Regional - H2 2016-H1 2016
  • Figure 17: Projected change in supplier prices - Packaging - Overall and regional
  • Figure 18: Projected change in supplier prices - Packaging - Regional - H2 2016-H1 2016
  • Figure 19: Projected change in supplier prices - Ingredients - Overall and regional
  • Figure 20: Projected change in supplier prices - Ingredients - Regional - H2 2016-H1 2016
  • Figure 21: Staff headcount and sales outlook - Regional - H2 2016-H1 2016
  • Figure 22: Expenditure projection on key activities - Overall
  • Figure 23: Expenditure projection on key activities - Overall - H2 2016-H1 2016
  • Figure 24: Top five business concerns - Region
  • Figure 25: Business concerns - Overall and regional - A
  • Figure 26: Business concerns - Overall and regional - A - H2 2016-H1 2016
  • Figure 27: Business concerns - Overall and regional - B
  • Figure 28: Business concerns - Overall and regional - B - H2 2016-H1 2016
  • Figure 29: Top five organizational priorities - Region
  • Figure 30: Organizational priorities - Overall and region
  • Figure 31: Organizational priorities - Overall and region - Change compared to H1 2016
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