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市場調查報告書

美容的主要趨勢

Top Trends in Beauty and Grooming 2017

出版商 GlobalData 商品編碼 352612
出版日期 內容資訊 英文 58 Pages
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美容的主要趨勢 Top Trends in Beauty and Grooming 2017
出版日期: 2017年02月28日 內容資訊: 英文 58 Pages
簡介

本報告以美容的主要趨勢為焦點,提供趨勢與未來的機會相關的系統性資訊。

第1章 簡介

第2章 美容的革新趨勢

  • 趨勢1:技術+美容 (Tech+beauty)
  • 趨勢2:新的天然
  • 趨勢3:DIY美容
  • 趨勢4:「手藝」美容
  • 趨勢5:「效率性有效」
  • 趨勢6:「遮罩」

第3章 結論

第4章 附錄

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目錄

"Top Trends in Beauty and Grooming 2017" is part of GlobalData's Top Trends series. It examines the key consumer behaviors which are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

The beauty and grooming sector represents a highly dynamic space for growth as consumers' quest for efficacy and experimentation continues and evolves. Overarching themes continue to be the evolution of "anti-aging", the influence of Asia on beauty regimens, and the hyper-image consciousness driven by tech and social media integration in day-to-day life.

Scope

  • In recent years, the growth of online influencers such as beauty bloggers and vloggers has changed how consumers purchase products through influencing consumer choices and over half of consumers globally are more trusting of blogger/user reviews compared to brand claims.
  • Consumers want to align products with their lifestyles, creating opportunities to transfer health concepts from food and drink to beauty and grooming innovation.
  • By giving users more control over product formulations, consumers are able to benefit from tailoring products at home on a daily basis depending on their mood, lifestyle, or beauty needs.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Introduction
  • Innovation Trends in Beauty and Grooming
  • Trend 1: Tech + beauty
  • Trend 2: The new natural
  • Trend 3: DIY beauty
  • Trend 4: "Craft" beauty
  • Trend 5: "Make it instant, make it to go"
  • Trend 6: "Make it a mask"
  • The Future
  • Appendix
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