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市場調查報告書

美容及個人護理的主要趨勢:護膚、化妝、護髮、香水、防曬、男性用美容產品分類分析

Top Trends in Beauty and Grooming; Exploring the skincare, make-up, haircare, fragrances, suncare, and male grooming categories

出版商 Canadean 商品編碼 352612
出版日期 內容資訊 英文 49 Pages
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美容及個人護理的主要趨勢:護膚、化妝、護髮、香水、防曬、男性用美容產品分類分析 Top Trends in Beauty and Grooming; Exploring the skincare, make-up, haircare, fragrances, suncare, and male grooming categories
出版日期: 2016年02月18日 內容資訊: 英文 49 Pages
簡介

全球美容及個人護理領域,不僅是持續增加的視覺文化,由於想有效管理老齡化這個流程這樣的全球共通的願望而受到影響。

本報告以美容及個人護理的主要趨勢為焦點,提供趨勢與未來的機會相關的系統性資訊。

第1章 簡介

第2章 美容及個人護理的革新趨勢

  • 趨勢1:多階段的自己
  • 趨勢2:受健康觸發
  • 趨勢3:環境保護
  • 趨勢4:逐漸進化的客制化之路
  • 趨勢5:#Iwokeuplikethis

第3章 結論

第4章 附錄

目錄
Product Code: CS1001CT

Summary

The global beauty and grooming space is being impacted by an ever-expanding visual culture as well as the universal desire to manage the aging process effectively. These overarching behaviors are impacting innovation trends with factors such as efficacy, health, and social media playing a leading role in shaping these trends and their future direction.

Key Findings

  • The rise of social media has resulted in limitless social interactions and an image-based culture, further adding to the appearance-consciousness of consumers. This appearance-consciousness continues to expand beyond the individual and is now an expansive concern being placed upon children, and even pets.
  • Consumers are depending on beauty offerings to facilitate engagement with a "selfie" culture and efficacy is being prioritized as a key purchasing motivator for consumers.
  • This is particularly important given that over half of global consumers believe improving appearance to be the greatest benefit of beauty products.
  • Consumer trends within food and drink are heavily influencing the direction of the wellbeing concept in beauty, with the perception that an ingredient or approach being good for health on the inside must do the same on the outside.

"Top Trends in Beauty and Grooming" shows how the beauty and grooming space continues to rapidly evolve in response to changing consumer behaviors and needs. It seeks to explore the key trends and future opportunities which are being shaped by these behaviors.

  • CONSUMER INSIGHT: Data analyzed from Canadean's consumer surveys delivers a clear picture of the global consumer in relation to the beauty and grooming categories.
  • TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
  • INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy

  • Identifies the key consumer behaviors shaping the beauty and grooming space and resulting trends.
  • Offers specific insight and implications into each beauty and grooming category.
  • Analyzes key innovation approaches in beauty and grooming globally.

Table of Contents

1. Introduction

2. Innovation Trends in Beauty and Grooming

  • i.Trend 1: Multi-step me
  • ii.Trend 2: Health-inspired
  • iii.Trend 3: Environmental protection
  • iv.Trend 4: Evolving routes to customization
  • v.Trend 5: #Iwokeuplikethis

3. Conclusions

4. Appendix

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