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優質化及嗜好:品質更良好、高價的FMCG (日常消費品) 的購買

TrendSights: Premiumization and Indulgence; Buying better and more expensive

出版商 Canadean 商品編碼 350957
出版日期 內容資訊 英文 37 Pages
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優質化及嗜好:品質更良好、高價的FMCG (日常消費品) 的購買 TrendSights: Premiumization and Indulgence; Buying better and more expensive
出版日期: 2016年01月30日 內容資訊: 英文 37 Pages

本報告以FMCG (日常消費品) 產業上優質化及嗜好趨勢為主題,提供市場上優質化和嗜好的相關性,嗜好的價值,及消費者對最想要的高價商品的商品分類等相關資料分析。


  • 按照想盡可能購買最好的東西給孩子這樣的消費者意願,嬰兒照護產品在高級部門中有購買最多的趨勢
  • 在食品中,作為小獎賞,以及自我品牌方法的寵愛食品、食材而使用,優質化及嗜好雙方皆為舒適飲食的新潮流
  • 使用香煙的習慣明示優質消費的矛盾

第1章 趨勢概要

第2章 什麼?

第3章 為何?

第4章 誰?

第5章 如何?

第6章 接下來是什麼?

第7章 附錄

Product Code: CS0036TS


The entire FMCG industry is influenced by the human search for "better." It is this notion that drives the Premiumization and Indulgence trend across the market, and supports its continued growth.

Key Findings

  • Baby care products are most likely to be purchased from the premium sector, in line with consumers' willingness to buy "the best they can" for their child. This highlights the importance of relative premiumization; that is trading up from budget to the mainstream, or premium to super-premium, depending on one's resources.
  • In food, Premiumization and Indulgence is both the new wave of comfort eating, using high-end indulgent foods and ingredients as small rewards, and a route to self-branding.
  • The habitual nature of tobacco usage highlights the paradox of premium consumption. Tobacco consumers are brand-loyal, with only 17% of smokers saying they often experiment in their product choice and more regular smokers being more likely to say they do not notice how much they spend.

"TrendSights: Premiumization and Indulgence" explores the aspirational behavior that drives the purchase of higher-priced, more luxury items, and its influence on FMCG innovation. Your key questions answered:

  • How relevant is Premiumization and Indulgence to my market?
  • What is indulgence worth?
  • Which categories are consumers most willing to trade up on?
  • How can I capture the interest of those most, and least, willing to spend?

Reasons To Buy

  • Understand which audiences are most affected by the Premiumization and Indulgence trend. Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • See the actions that major brands are taking to get ahead of the greater interest in Premiumization and Indulgence.

Table of Contents

  • 1. Trend snapshot
  • 2. What?
  • 3. Why?
  • 4. Who?
  • 5. How?
  • 6. What next?
  • 7. Appendix
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