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市場調查報告書

消費者與市場的考察:美國的已調理食品市場

Consumer and Market Insights: Prepared Meals Market in the US

出版商 Canadean 商品編碼 350781
出版日期 內容資訊 英文 117 Pages
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消費者與市場的考察:美國的已調理食品市場 Consumer and Market Insights: Prepared Meals Market in the US
出版日期: 2016年01月30日 內容資訊: 英文 117 Pages

本報告已在2016年11月17日停止出版

簡介

美國,是全球最大的已調理食品市場,預計2014年∼2019年以2.1%的成長。美國的富裕的消費者,尤其是女性,由於忙碌沒時間做菜的生活方式,拉抬已調理食品的消費率。

本報告提供美國的已調理食品市場相關調查分析,市場資料,人口統計消費模式,主要趨勢相關驗證,新產品開發,策略性建議等系統性資訊。

簡介

市場概要

  • 宏觀經濟指標
  • 國內的零售、食品服務業
  • 市場規模 (金額、數量)
  • 銷售業績與預測
  • 其他的主要國家的比較
  • 改買更貴/便宜的東西的程度
  • 市場規模 (數量、金額) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與敗者
  • 各分類的佔有率與市場佔有率的變化
  • 自有品牌的普及率:各類別
  • 自有品牌國內品牌的比較
  • 主要企業:各類別
  • 領導品牌:各類別

零售業者與包裝

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別
  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

人口世代消費模式

  • 消費的機會 (整體) :年齡,性別
  • 自有品牌的消費的機會:年齡,性別
  • 消費層次 (過剩/過少) :年齡,性別
  • 消費頻率:消費者的各類型,年齡,性別
  • 自有品牌的消費:年齡,性別

消費者趨勢分析

  • 消費者趨勢消費量產生影響的程度
  • 市場規模 (數量) :各類別、趨勢
  • 主要趨勢

技術創新範例

  • 新產品銷售 (美國)
  • 新產品銷售 (全球)

動作與建議

附錄

圖表

目錄
Product Code: CS2018MF

Summary

The US is the largest Prepared Meals market in the world, and continues to increase, with expected growth at a CAGR of 2.1% from 2014-2019. This growth is driven by rising consumption rates amongst affluent US consumers, and women in particular, due to their busy lifestyles that limit the time free for cooking from scratch. The market has seen innovative new product developments targeting evolving shopping behaviors, to maintain and grow market share.

Key Findings

  • The US is the largest Prepared Meals market in volume terms
  • Ready Meals is the biggest segment of the Prepared Meals market
  • Busier schedules are making consumers more dependent on convenient food
  • Changing household structures means meal times have become more fragmented

The Consumer and Market Insights: Prepared Meals Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

International and American-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years
  • Know who the key consumer groups are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Prepared Meals market
  • Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table of Contents

Introduction

  • Classifications and definitions
  • Methodology

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the US Prepared Meals market
  • Historical and projected sales in the US Prepared Meals market
  • Degree of trade up/down-trade in the US Prepared Meals market
  • Comparison of US Prepared Meals market compared to other key countries
  • Volume of US Prepared Meals market by category
  • Historical and project market value of the US Prepared Meals by category
  • Winners and losers in the US Prepared Meals market
  • Segment share of the category and change in market share in the US Prepared Meals market
  • Penetration of private label, by categories, in the US Prepared Meals market
  • Private label performance compare to national brands in the US Prepared Meals market
  • Leading companies in the US Prepared Meals market by category
  • Leading brands in the US Prepared Meals market by category

Retailer and packaging

  • Leading retailers in the US Food market
  • Leading distribution channels in the US Prepared Meals market
  • Leading distribution channels by category in the US Prepared Meals market
  • US Prepared Meals market by type of packaging
  • US Prepared Meals market by type of packaging closure/outer
  • US Prepared Meals market by type of packaging, forecasted

Demographic cohort consumption patterns

  • Overall consumption occasions by age and gender in the US Prepared Meals market
  • Private Label consumption occasions by age and gender in the US Prepared Meals market
  • Under/Over-consumption levels in the US Prepared Meals market by gender and age
  • Consumption frequency by type of consumer in the US Prepared Meals market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the US Prepared Meals market

Consumer trend analysis

  • Degree of influence that consumer trends have on volume consumption in the US Prepared Meals market
  • Market volume of the US Prepared Meals market by category and trend
  • For leading trends in the US Prepared Meals market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the US Prepared Meals market
    • How to target the trend in the US Prepared Meals market
    • How the trend will evolve in the US Prepared Meals market

Innovation examples

  • New product examples launched in the US Prepared Meals market
  • New product examples launched in the global Prepared Meals market

Actions and Recommendations

  • How to successfully target key trends in the US Prepared Meals market

Appendix

  • Explanation of trends
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions

List of Tables

  • Table 1: Country indicators - overall food value and volume, 2014
  • Table 2: Market value analysis in LCU and USD, 2009-2019
  • Table 3: Market volume growth analysis, 2014-2019
  • Table 4: Inter-country volume and growth analysis, 2009-2019
  • Table 5: Average prices (USD) by category, 2014
  • Table 6: Segment level analysis by category, 2014
  • Table 7: Leading retailers and store count
  • Table 8: Over/ under consumption by gender and age, 2014
  • Table 9: Level of influence of a consumer survey trend on consumption by volume, 2014
  • Table 10: Level of influence of a consumer survey trend on consumption by category volume , 2014

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population ,CPI (2009-2014), Age Profile (2014)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2014
  • Figure 3: Market value (USD) and volume analysis, 2009-2019
  • Figure 4: Market volume share analysis by categories, 2014
  • Figure 5: Consumers purchase behavior - Trading up/down, 2014
  • Figure 6: Growth analysis by category, 2009-2019
  • Figure 7: Change in market share by category, 2014-2019
  • Figure 8: Private label penetration by categories, 2014
  • Figure 9: Private label and brand share growth, 2011-2014
  • Figure 10: Leading companies by categories with market share, 2014
  • Figure 11: Leading brands by categories with market share, 2014
  • Figure 12: Leading distribution channels, overall food, 2010-2013
  • Figure 13: Leading distribution channels by category, 2014
  • Figure 14: Packaging analysis - key packaging material, type, closure and outer, 2014
  • Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
  • Figure 16: Consumption occasions by gender and age, 2014
  • Figure 17: Private label occasions by gender and age, 2014
  • Figure 18: Heavy, medium, or light consumption by gender, 2014
  • Figure 19: Heavy, medium, or light consumption by age, 2014
  • Figure 20: Private label consumption by age group compared to overall market consumption by age, 2014
  • Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
  • Figure 21: Innovative new product launch - global and country specific
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