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市場調查報告書

個體化營養學的時代的營養補充品市場:個體化醫療的流程和對市場的影響

Dietary Supplements in an Age of Personalized Nutrition ; How the trend towards personalized health will impact the dietary supplements market

出版商 Canadean 商品編碼 350088
出版日期 內容資訊 英文 85 Pages
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個體化營養學的時代的營養補充品市場:個體化醫療的流程和對市場的影響 Dietary Supplements in an Age of Personalized Nutrition ; How the trend towards personalized health will impact the dietary supplements market
出版日期: 2016年01月20日 內容資訊: 英文 85 Pages
簡介

個體化營養學的崛起,促進營養補充品市場,提供著新機會。

本報告提供營養補充品產業情勢調查分析,概要,市場分析,成功策略等系統性資訊。

第1章 簡介

第2章 個體化營養學的崛起

  • 摘要
  • 簡介
  • 對個體化的流程
  • 人類基因體計劃
  • 個體化醫療
  • 個體化營養學

第3章 個體化營養學的革新

  • 摘要
  • 簡介
  • 個體化營養學起因的補充品機會
  • 個體化營養學:單獨的新興產業
  • 個體化營養學的現有、新興企業

第4章 營養補充品市場

  • 摘要
  • 簡介
  • 消費者個體化營養學的接受
  • 市場類似體
  • 個體化營養學對補充品市場的影響
  • 診斷檢驗市場

第5章 成功的策略

  • 摘要
  • 簡介
  • 賦予動機的消費者的簡介
  • 策略性必要事項

附錄

圖表

目錄
Product Code: CS1064IS

Summary

The rise of personalized nutrition is providing fresh impetus and new opportunities within the market for dietary supplements. This report considers the evolving landscape of the supplements industry.

Key Findings

  • Personalized nutrition offers manufacturers the chance to develop an ongoing relationship with consumers rather than a single transactional approach. This benefits both suppliers, who can build a base of loyal customers, and consumers, who gain a personalized and dedicated service.
  • Although the growth of the global market for vitamins, minerals, and supplements has slowed in recent years, the personalized nutrition trend will push growth at a CAGR of 6.5% from an estimated total value of $93bn in 2015 to $127bn in 2020.
  • In 2015, WellPath joined forces with 23andMe and FitBit to offer a service to customers that provides customized packages of monthly supplements based on an unprecedented level of personal information.

The objective of "Dietary Supplements in an Age of Personalized Nutrition" is to examine the effects of personalized nutrition on the global dietary supplements industry. The content outlines the different approaches to personalized nutrition, with current examples of innovation and best practice within the marketplace. The report considers how the rise of personalized nutrition will impact on the global market for dietary supplements over the short-to-medium term, and offers suggestions and recommendations to manufacturers for achieving success within this new landscape.

Reasons To Buy

  • Assess the different approaches to personalized nutrition, with current examples of innovation and best practice within the marketplace.
  • Use market data to examine the current value in the market, and how this will change moving forward.
  • Consider recent controversies in personalized nutrition, including ethical concerns, lack of regulation, data confidentiality, and gene patenting.
  • Identify companies and collaborations that have achieved success in this market.

Table of Contents

About the author

  • Disclaimer

Executive summary

  • The rise of personalized nutrition
  • Innovations in personalized nutrition
  • Dietary supplements market
  • Strategies for success

Chapter 1 - Introduction

  • Food versus medicine
  • The dietary supplements market
    • Trends fueling growth
      • Trusted ingredient sourcing
      • Integrative medicine
      • Genetic modification
      • Innovation
      • Adulteration
      • Commodity costs
      • Mega-markets
      • Personalization
  • Personalized nutrition: a key consumer trend
  • Nomenclature
  • Report objectives

Chapter 2 - The rise of personalized nutrition

  • Summary
  • Introduction
  • The trend towards personalization
  • Human Genome Project
  • Personalized medicine
    • Examples of personalized medicine in practice
      • Cancer
      • Cardiovascular disease
      • Phenylketonuria
  • Personalized nutrition
    • Benefits of personalized nutrition
    • Controversies in personalized nutrition
      • Ethical considerations
      • Regulation
      • Data confidentiality
      • Patenting
      • Social implications
      • Evidence base

Chapter 3 - Innovation in personalized nutrition

  • Summary
  • Introduction
  • Supplement opportunities arising from personalized nutrition
    • Personalization at the demographic level
    • Personalization at the level of individual preference and lifestyle
      • Online services
      • Home supplement dispenser
    • Personalization at the level of biological testing
  • Personalized nutrition: an emerging industry in its own right
    • Technologies
      • Diagnostics
      • Apps
      • Wearables
    • Delivery models
  • Existing and emerging players in personalized nutrition

Chapter 4 - Dietary supplements market

  • Summary
  • Introduction
  • Consumer acceptance of personalization nutrition
  • Market analogs
  • Impact of personalized nutrition on supplements market
    • Projected growth of dietary supplements market
    • Regional variation in dietary supplements market
  • Diagnostic testing market
    • Face-to-face consultation
    • Devices

Chapter 5 - Strategies for success

  • Summary
  • Introduction
  • Profile of the motivated consumer
  • Strategic imperatives
    • 1. Build partnerships and collaborations with complementing industries
    • 2. Build ongoing relationships with customers
    • 3. Increase the at-home and online offering
    • 4. Maintain credibility
      • Invest in research
      • Invest in PR
    • 5. Drive costs down
    • 6. Leverage familiarity with personalized medicine
    • 7. Develop protocols for data security
    • 8. Increase branding to improve product differentiation

Appendix

  • Scope
  • Methodology
  • Companies and consortia active in personalized nutrition
  • Glossary/abbreviations
  • Bibliography/references

List of Tables

  • Table 1: Personalized medicine and the food industry supply chain
  • Table 2: Summary of recent studies investigating public attitudes to genetic testing
  • Table 3: Projected growth in key segments of the health and nutrition market with relevance to the personalized nutrition market
  • Table 4: Genetic testing companies directly involved in nutrigenomics (part 1)
  • Table 5: Genetic testing companies directly involved in nutrigenomics (part 2)
  • Table 6: Consortia influential in the personalized nutrition market

List of Figures

  • Figure 1: The divisions between foods and medicines are increasingly blurred
  • Figure 2: Prevalence of reported motivations for use of dietary supplements among adults in the US (%), 2007-10
  • Figure 3: Examples of recent negative press around dietary supplements, April 2015
  • Figure 4: Levels of characterization through which an personalized approach to nutrition and supplementation may be achieved
  • Figure 5: The personalized "Share a Coke" campaign was credited for turning around Coca-Cola sales after an 11-year decline
  • Figure 6: Principle of personalized medicine
  • Figure 7: Benefits of personalized nutrition
  • Figure 8: Increasing cost with increasing degree of personalization
  • Figure 9: Dietary products personalized through consumer demographics
  • Figure 10: The Nourish "intelligent," personalized countertop supplement system
  • Figure 11: InsideTracker home blood testing kit; analysis includes a unique customized food, lifestyle, and exercise plan
  • Figure 12: Emerging role of smartphone apps in different aspects of personalized nutrition
  • Figure 13: The Nutrino app - an example of smartphone apps used in personalized nutrition
  • Figure 14: Supplement sales by channel (%), 2012
  • Figure 15: US supplement sales growth by channel (%), 2011-12
  • Figure 16: Global personalized medicine market, by product ($bn), 2012-22
  • Figure 17: Supplement sales by product type (%), 2012
  • Figure 18: Supplement sales growth by product type (%), 2012
  • Figure 19: Projected growth in the global market for vitamins, minerals, and supplements, 2015-20
  • Figure 20: Distribution of market for vitamins, minerals, and supplements by region (%), 2015
  • Figure 21: Projected rate of growth in the market for vitamins, minerals, and supplements by region (%), 2015-20
  • Figure 22: Acceptance of personalized nutrition through a combination of "push and pull"
  • Figure 23: Characteristics of individuals who express an interest in personalized nutrition, 2015
  • Figure 24: Complementary skill sets and deficits of pharmaceutical and food companies entering the market in personalized nutrition
  • Figure 25: Amount of US consumers willing to pay for a genetic test (%), 2014
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