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市場調查報告書

嬰兒食品的印尼市場

Baby Food in Indonesia

出版商 Canadean 商品編碼 348536
出版日期 內容資訊 英文 123 Pages
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嬰兒食品的印尼市場 Baby Food in Indonesia
出版日期: 2016年11月22日 內容資訊: 英文 123 Pages
簡介

印尼在亞洲有第3大出生率,存在嬰兒食品的巨大潛在市場,不過,嬰兒食品市場還未開發。大城市之外的生活水準仍為原始等級,在全國17,000處以上的各個島嶼分散生活著。加工食品和即食食品都還不太普及。母乳養育為主流,不過,只給予母乳這樣的比率也變低。嬰兒食品為打碎一般食品為主流。濕式膳食除了富裕階級之外幾乎未普及,不過,乾燥食品和麥片穀類正慢慢滲透。

本報告提供印尼的嬰兒食品市場相關分析、市場背景情況和基本結構、主要產品的市場規模趨勢、各領域詳細趨勢、市場佔有率、主要企業簡介、商品的流通結構、對外貿易趨勢、今後的市場趨勢預測等調查評估。

第1章 摘要整理

第2章 市場背景情況

  • 出生情形
    • 出生率
    • 各地區的出生率
    • 嬰兒人口
  • 消費者
    • 生活水準
    • 飲食習慣
  • 社會、人口趨勢
    • 家族結構
    • 母親的各年齡的生產數量
    • 育兒中的女性數
  • 女性勞工
    • 女性的僱用情形
    • 育兒相關的法律規章
  • 母乳養育的趨勢
    • 母乳養育的促進
    • 母乳養育的滲透情形
  • 法規
    • 銷售法規

第3章 市場簡介

  • 概要
    • 簡介
    • 主要的特徵與趨勢
    • 廠商、品牌
  • 嬰兒用牛奶
    • 主要的特徵與趨勢
    • 每人消費量
    • 各部門的市場明細
    • 廠商、品牌
  • 嬰兒用麥片穀類
  • 濕式膳食等

第4章 流通

  • 食品雜貨的流通結構
  • 嬰兒食品的零售結構

第5章 供應商

  • 企業簡介
    • 簡介
    • PT Nestle Indonesia
    • Danone
    • PT Kalbe Farma PT Sanghiang Perkasa
    • PT Frisian Flag Indonesia Indonesia
    • PT Gizindo Prima Nusantara
  • 其他的供應商
    • PT Abbott Indonesia
    • PT Mead Johnson Indonesia
    • PT Fonterra Brands Indonesia

第6章 對外貿易

  • 生產量
  • 進口量
  • 出口量

第7章 未來展望

  • 今後的市場趨勢的決策要素
    • 出生率
    • 消費者的態度
    • 母乳養育
  • 未來趨勢

第8章 經濟背景情況

  • 政治、經濟概況
  • 經濟背景情況

第9章 調查對象商店

第10章 附錄

圖表一覽

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目錄
Product Code: BF183MR

Summary

The market for baby food in Indonesia remains extremely underdeveloped despite the large potential consumer base. The number of live births has been falling: a drop of 10% has occurred between 2006 and 2016. The birth rate has also been declining consistently. Despite some progress, Indonesia's economy is less developed than that of most other Southeast Asian countries, and poverty levels are still high. Over the next six years, the market for baby food in Indonesia is forecast to grow by 57.5% in value. Volume growth is likely to be quite restrained, given the continuing decline in births and the move towards breastfeeding, with consumption expected to increase by 5.7% by 2022.

Key Findings

  • Since 2010, the baby food market in Indonesia has grown by 79% in value terms and by 8.2% in volume terms.
  • Baby milks continue to dominate, and accounted for 92% of value sales in 2016, leaving little room for other types of baby food. Cereals claim 7% of retail sales, while other baby foods represent only 0.4% of value sales.
  • Nestle has a substantial lead in the market as a whole, and also in baby milks. In 2016, Nestle holds 36%, compared to a combined 29% share for Danone's two businesses, Sari Husada and Nutricia. In third place is Kalbe Farma.
  • The majority of baby food is distributed through food outlets, with supermarkets and hypermarkets taking 70% of baby milk volumes in 2016, and 79% of other baby food sales.

"Baby Food in Indonesia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Indonesia market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

  • Executive summary
  • Definitions

Background to the Market

  • Birth and population trends
  • Births - Birth rates by region
  • The consumer
  • Socio-demographic trends
  • Working women
  • Breastfeeding Trends

Market Overview

  • Market Overview
  • Manufacturers shares
  • The future

Sector Analysis

  • Baby milks
  • Baby cereals
  • Baby meals and Others

Production and trade

  • Production
  • Imports
  • Exports

Company profiles

  • Introduction
  • PT Nestle Indonesia
  • Danone
  • PT Kalbe Farma PT Sanghiang Perkasa
  • PT Frisian Flag Indonesia
  • PT Indofood Sukses Makmur
  • Other suppliers

Distribution

  • Retail structure
  • Baby food retiailing

Economic background

  • Economic background
  • Key macro-economic forecasts

Prospects and forecasts

  • Birth and population projections
  • Forecast overview
  • Future trends

Appendix

  • Additional data tables
  • Summary methodology
  • About Canadean

List of Tables

  • Table 1: Birth and Population Trends, 2006-2016
  • Table 2: Population and Fertility Rate by Region, 2012
  • Table 3: Selected Socio-Economic Indicators, 2010-2016
  • Table 4: Major Cities and Population, 2016
  • Table 5: Marriage and Divorce Trends, 2012-2015
  • Table 6: Number of Women of Childbearing Age by Age Group, 2010 and 2015
  • Table 7: Female Employment Trends, 2012-2016
  • Table 8: Women in Employment by Age Group, 2016
  • Table 9: Breastfeeding Rates, 2007 and 2012
  • Table 10: Breastfeeding Duration by Socio-Economic Status, 2012
  • Table 11: Infant Feeding Patterns, %, 2007 and 2012
  • Table 12: Type of Food Eaten by Babies, 2002-2007
  • Table 13: Type of Food Eaten by Babies, by Age Group, 2012
  • Table 14: Consumption of Infant Formula by Age of Baby, 2012
  • Table 15: Market Size, 2016, and Growth Rates, 2010-2016
  • Table 16: Baby Food: Manufacturer Shares, Value , %, 2010-2016
  • Table 17: Baby Food: Manufacturer Shares by Sector, % Value, 2016
  • Table 18: Projected Market Size, 2022, and Growth Rates, 2016-2022
  • Table 19: Baby Milks: Sector Segmentation, Volume, %, 2010-2016
  • Table 20: Baby Milks: Segmentation by Price Positioning, 2010-2016
  • Table 21: Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 22: Powdered Milk Facings, by Pack Size, 2016
  • Table 23: Baby Milks: Manufacturer Shares, 2010-2016
  • Table 24: First and Second Stage Baby Milks: Manufacturer Shares, 2010-2016
  • Table 25: Growing-Up Baby Milks: Manufacturer Shares, 2010-2016
  • Table 26: Cereals and Dry Meals, Prices, 2016
  • Table 27: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume %, 2010-2016
  • Table 28: Wet Baby Meals and Others: Segmentation by Type, 2010-2016
  • Table 29: Wet Savory Meals, Prices, 2016
  • Table 30: Wet Sweet Meals, Prices, 2016
  • Table 31: Finger Foods, Prices, 2016
  • Table 32: Packaged Food Sales by Channel, Rp Billion, 2009-2015
  • Table 33: Baby Food: Sales by Outlet Type, % Volume, 2010-2016
  • Table 34: Economic Indicators, 2010-2017
  • Table 35: Key Macroeconomic Forecasts 2016-2022
  • Table 36: Birth and Population Projections, 2010-2022
  • Table 37: Baby Population, Number of Babies ('000), 2005-2022
  • Table 38: Baby Food: Market Value, Current Prices, 2010-2016
  • Table 39: Baby Food: Market Value, Constant Prices, 2010-2016
  • Table 40: Baby Food: Market Value, US$ Million, 2010-2016
  • Table 41: Baby Food: Market Volume, Tons, 2010-2016
  • Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
  • Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
  • Table 44: Baby Food: Per Capita Expenditure, US Dollors, 2010-2016
  • Table 45: Baby Food: Per Capita Consumption, Grams, 2010-2016
  • Table 46: Baby Milks: Sector Trends, 2010-2016
  • Table 47: Baby Milks: Sector Segmentation, Volume, %, 2010-2016
  • Table 48: Baby Milks: Sector Segmentation, Value, %, 2010-2016
  • Table 49: Baby Milks: Brand Price Analysis, 2016
  • Table 50: Cereals and Dry Meals: Sector Trends, 2010-2016
  • Table 51: Meals and Others : Sector Trends, 2010-2016
  • Table 52: Imports of Milks and Cereals by Country of Origin, Volume, 2010-2014
  • Table 53: Imports of Milks and Cereals by Country of Origin, Value, 2010-2014
  • Table 54: Exports of Milks and Cereals by Country of Destination, Volume, 2010-2014
  • Table 55: Exports of Milks and Cereals by Country of Destination, Value, 2010-2014
  • Table 56: Exports of Other Baby Food, 2009-2014
  • Table 57: Baby Food: Market Value Forecasts, Current Prices, 2016-2022
  • Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2016-2022
  • Table 59: Baby Food: Market Value Forecasts, US Dollar Million, 2016-2022
  • Table 60: Baby Food: Market Volume Forecasts, Tons, 2016-2022
  • Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
  • Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
  • Table 63: Baby Food: Per Capita Expenditure, US Dollars, 2016-2022
  • Table 64: Baby Food: Per Capita Consumption, Grams, 2016-2022
  • Table 65: Baby Food: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Market Size, 2010-2016
  • Figure 2: Baby Food: Market Segmentation, 2016
  • Figure 3: Baby Food: Per Capita, 20-2016
  • Figure 4: Baby Food: Manufacturer Shares, % Value, 2016
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
  • Figure 6: Baby Milks: Sector Trends, 2010-2016
  • Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2010-2016
  • Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2010-2016
  • Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2010-2016
  • Figure 10: Wet Baby Meals: Sector Trends, 2010-2016
  • Figure 11: Wet Baby Meals: Per Capita Expenditure and Consumption, 2010-2016
  • Figure 12: Milk and Cereals : Country of Origin, Top Five, % Volume, 2014
  • Figure 13: Milk and Cereals : Country of Destination, Top Three, % Volume, 2014
  • Figure 14: Baby Food: Manufacturer Shares, Value %, 2016
  • Figure 15: Baby Food: Manufacturer Shares, Volume %, 2016
  • Figure 16: Baby Food: Market Size, 2016-2022
  • Figure 17: Baby Food: Market Segmentation, 2022
  • Figure 18: Baby Food: Per Capita, 2016-2022
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