Global Executives Survey: Trust and Transparency within the Grocery Market
|出版日期||內容資訊||英文 56 Pages
|食品雜貨市場上信賴和透明度 Global Executives Survey: Trust and Transparency within the Grocery Market|
|出版日期: 2015年11月30日||內容資訊: 英文 56 Pages||
Over the last five years, consumer confidence about brand/company has declined and doubts have been cast on industry integrity. Misleading and exaggerated health claims, ethical issues, and health concerns about products and associated ingredients are the major reasons behind the depleting trust and questionable integrity. Organizations are skeptical about potential damage to their brand/company by news reports and social media, despite the fact that news stories have helped to enhance the reputation of their brand/company and will continue to do so. A Lack of social media presence is unfavorable for a brand/company, as the channel helps to distribute information to a larger customer base in an effective manner; however, faster communication through social media could cause an escalation in 'online PR disasters, and trust/health issues are easily exaggerated on social media. Consequently, companies have emergency plans to deal with unwanted large scale publicity through social media.
Canadean's Global Executives Survey: Trust and Transparency within the Grocery Market examines executives' opinion about how organizations anticipate trust and transparency issues to impact the FMCG industry. Organizations can evaluate declining levels of consumer confidence and identifies factors responsible for depleting consumers trust. Additionally, companies can know prevailing opinion on integrity and points out areas of concern for industry integrity. Moreover, organizations can track opinion towards social media usage and analyzes level of concern about bad publicity through social media, and status of emergency strategy to counter unwanted publicity from social media and newspapers.