Cover Image
市場調查報告書

茶的風味的吸引力:消費者對風味的偏好情形和商品開發機會

Flavor Appeal in Tea; Flavor preferences and innovation opportunities

出版商 Canadean 商品編碼 345909
出版日期 內容資訊 英文 20 Pages
訂單完成後即時交付
價格
Back to Top
茶的風味的吸引力:消費者對風味的偏好情形和商品開發機會 Flavor Appeal in Tea; Flavor preferences and innovation opportunities
出版日期: 2015年11月30日 內容資訊: 英文 20 Pages
簡介

全球茶市場上,挑戰新口味的趨勢變強,消費者有2/3頻繁地,或時而嘗試新口味。根據從以前開始的茶消費趨勢,草藥的風味 (薄荷,洋甘菊,薄荷,佛手柑等) 佔市場大半,而各風味的功能,從回復精力到放鬆變得廣泛。

本報告提供全球茶市場上,由於消費者的風味的選擇情形相關分析,各風味的消費者的吸引力,及消費頻率和地區、年齡、性別等的差異,消費者的風味選擇的決策要素,今後的市場趨勢的影響等調查&考察。

目錄

  • 簡介
  • 風味選擇相關態度、方法
  • 茶的風味的偏好:概要
  • 茶的風味的偏好:各消費頻率
  • 茶的風味的偏好:各地區
  • 茶的風味的偏好:年齡、男女
  • 各香料種類的市場機會:草藥
  • 各香料種類的市場機會:甜味
  • 各香料種類的市場機會:果香
  • 各香料種類的市場機會:辛香
  • 最新的商品開發趨勢:健康和保健
  • 最新的商品開發趨勢:快樂、驚喜
  • 最新的商品開發趨勢:今後的方向性
  • 分析方法
  • 免責聲明
目錄
Product Code: CS1042IS

Summary

This report provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market.

Key Findings

  • Consumer experimentation is fairly high in tea, with almost two thirds of consumers saying they opt for new flavors sometimes or often. This audience is most likely to be encouraged to trial new flavors through their own curiosity or through a positive sampling experience.
  • Given the traditional nature of tea consumption, widely-known herbal variants like mint, chamomile, peppermint, and bergamot account for a large proportion of flavor preferences. Within this segment however, the roles of each tea flavor can be thought to be different, with herbal tea functionality ranging from refresher to relaxer.

Flavor Appeal in Tea provides an understanding of the most appealing flavor types within the tea category and outlines consumer preferences for individual flavors in this market. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional and demographic-specific nuances using insight from Canadean's 2015 Q2 global survey.

It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Your key questions answered:

  • Which flavor type in tea is the most appealing to consumers?
  • Which countries and demographics present opportunities for flavor innovation in tea products?
  • What factors encourage trial of new tea flavor variants? Does this vary by age?
  • How does the appeal of individual flavors stack up against each other within a flavor type?

Reasons To Buy

  • Includes proprietary data from Canadean's 2015 Q2 global survey.
  • Offers a "deep dive" into demographic and regional nuances in flavor preferences for tea products.
  • Provides inspiration from product examples that showcase best-in-class flavor innovations in tea.
  • Delivers insight into the appeal of individual flavors within popular flavor groups in the tea category.

Table of Contents

  • Introduction
  • Attitudes and approaches to flavor selection
  • Tea flavor preferences at a glance
  • Tea flavor preferences by consumption frequency
  • Tea flavor preferences by region
  • Tea flavor preferences by gender and age
  • Opportunities by flavor type: herbal
  • Opportunities by flavor type: sweet
  • Opportunities by flavor type: fruity
  • Opportunities by flavor type: floral
  • Opportunities by flavor type: spicy
  • On-trend innovation: Health and Wellness
  • On-trend innovation: Comfort and Uncertainty
  • On-trend innovation: Evolving Landscapes
  • Methodology
  • Disclaimer
Back to Top