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市場調查報告書

簡易·小型 (on-the-go) 食品包裝的成長預測

Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging

出版商 Canadean 商品編碼 345402
出版日期 內容資訊 英文 65 Pages
商品交期: 最快1-2個工作天內
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簡易·小型 (on-the-go) 食品包裝的成長預測 Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging
出版日期: 2015年11月19日 內容資訊: 英文 65 Pages
簡介

食品用簡易·小型 (on-the-go) 包裝今後預測其需求在全球各國都將急速擴大。購買單份式包裝 (個別包裝) 的食品·飲料的消費者對於在綜合型零售店購物更有成本效率及節省時間,這樣的認知是市場成長的一大要素。此外,生活的忙碌化、習慣便利性包裝型態的消費者,也是市場成長的要因。業界相關人士對於簡易、小型食品包裝的需求來自平日上午或下午或晚上意見相當分歧。另一方面,也有許多業界人士認為偶而購買高級食品的消費者趨勢也關係到簡易、小型食品包裝需求的擴大。

本報告提供(移動時所購買的) 簡易·小型食品包裝的消費者方面·產業方面的認識相關分析,提供您需求趨勢預測 (今後5年份) 和主要的需求推動因素,食品簡易·小型包裝所需的特性,以及伴隨包裝的簡化·小型化的課題等相關調查與考察。

目錄

  • 簡介
  • 定義
  • 分析方法·標本尺寸
  • 調查受訪者簡介,Canadean的見解,業者方面 (特別是中小企業) 的支援情形
  • 簡易·小型 (on-the-go) 食品包裝的需求與其影響度
  • 多用於簡易·小型食品包裝的包裝材料
  • 食品包裝的需求擴大預測:整體市場及簡易·小型包裝
  • 簡易·小型食品包裝的主要推動因素:食品·無酒精飲品需求最大
  • 今後可望有巨大成長機會的產品類型
  • 平日的指定時間的簡易·小型食品包裝的需求水準
  • 週末的指定時間的簡易·小型食品包裝的需求水準
  • 容易開·容易運送,今後的包裝設計成為最重要的因素
  • 削減簡易·小型食品包裝用包裝材料的使用數量
  • 消費者意識對簡易·小型食品包裝的重要性
  • 食品包裝設計的產業方面認識的重要性,難以簡化·小型化的產品案例和對包裝產業的負面影響
  • 簡易·小型食品包裝造成的消費者額外負擔
  • 商務上的緊急課題,附錄
目錄
Product Code: PK4540PR

Summary

The global convenient, on-the-go grocery packaging market is expected to grow robustly over the next five years, due to increasing consumer demand for single-serve packaged food and beverages, as they provide a cost-effective, time saving alternative to one-stop grocery shopping. Moreover, busier lives and consumers becoming accustomed to convenient packaging will drive the growth of the on-the-go grocery packaging market. The majority of packaging executives believe that on-the-go grocery products will have high demand during morning hours on a week-day, with other executives identifying high demand for on-the-go grocery products during the afternoon and evening time on a weekend. Furthermore, the majority of packaging executives believe that consumers are occasionally willing to pay a premium for grocery products that can be consumed on-the-go.

Key Findings

  • Over the past five years, 39% of packaging executives confirm that the demand for on-the-go grocery packaging had a high level of impact on their brand/company
  • Large companies view plastic as a well suited material for on-the-go grocery packaging, as compared to medium-sized and small companies
  • Food and soft drinks see high consumer demand for convenient and on-the-go grocery packaging, as identified by 51% and 45% of executives respectively
  • The highest percentage of executives operating in the Rest of the World agree that on-the-go packaging will reduce the use of packaging material in the grocery market
  • In total, 50% of respondents from large companies state that being able to use only certain types of packaging is a key challenge for on-the-go grocery packaging designs

Canadean's Global Executives Survey: Growth Prospects of On-The-Go-Grocery Packaging report examines executives' opinions regarding the demand drivers for on-the-go grocery packaging and assesses attributes associated with grocery packaging designed for on-the-go consumption. Categories that are likely to witness increased consumer demand for on-the-go grocery packaging and the challenges associated towards grocery packaging designs are also analyzed.

What else does this report offer?

  • Focus on level of impact: understand what level of impact the demand for on-the-go grocery packaging has had on brands/companies over the past five years
  • Suitable packaging materials: identify the key packaging materials suited towards on-the-go consumption in the grocery market
  • Change in demand: examine the change in demand for grocery packaging positioned around on-the-go consumption over the next five years
  • Key demand drivers: view the key demand drivers for on-the-go grocery packaging
  • Categories with high demand: analyze product categories with high consumer demand for convenient, on-the-go grocery packaging
  • Level of demand for on-the-go groceries: track the level of demand for on-the-go grocery products during morning, afternoon, and evening times on a week-day and weekend
  • Reduction in packaging: examine why the packaging positioned around on-the-go consumption will mean a reduction in the amount of packaging material used in the grocery market
  • Attributes influencing packaging design: identify key consumer attributes associated with grocery packaging designed for on-the-go consumption
  • Important traits by industry: analyze important characteristics by industry involved in grocery packaging design
  • Premium potential: track consumer willingness to pay a premium for grocery products that can be consumed easily on-the-go
  • Barriers to overcome: identifies key challenges and their level of impact on grocery packaging designed for on-the-go consumption

Reasons To Buy

  • Understand the present scenario and t growth prospects of global on-the-go grocery packaging market to help realign business strategies
  • Venture into potential business opportunities by tracking key industry trends, drivers and threats associated with on-the-go packaging
  • Identify product categories and end-user markets that have demand for on-the-go grocery packaging to boost sales potential
  • Expand services globally by highlighting trends related to convenient, on-the-go grocery packaging market categorized by company size and geography
  • Alter or review pricing strategies for on-the-go packaging products competitively by understanding consumers' willingness to pay a premium for grocery products that can be consumed easily on-the-go

Table of Contents

  • Introduction (Slide 7-11)
  • Definitions (Slide 8)
  • Methodology and sample size (Slide 9)
  • Respondent profile (Slide 10-11)
  • Canadean's view (Slide 12-13)
  • The majority of packaging companies, especially small ones, are adjusting to target increased demand for on-the-go packaging (Slide 14-28)
  • On-the-go grocery packaging demand and its level of impact (Slide 15-17)
  • Packaging materials appropriate for on-the-go consumption in the grocery market (Slide 18-20)
  • Anticipated increase in demand for grocery packaging positioned around on-the-go consumption (Slide 21-23)
  • Key drivers of demand growth for on-the-go grocery packaging (Slide 24-28)
  • Food and soft drinks record the highest consumer demand for convenient and on-the-go grocery packaging (Slide 29-46)
  • Product categories with significant growth opportunities for on-the-go packaging (Slide 30-32)
  • Level of demand for on-the-go grocery products at a given time of a week-day (Slide 33-39)
  • Level of demand for on-the-go grocery products at a given time of a weekend (Slide 40-46)
  • Easy to open and Easy to carry will be the most important attributes for pack design over the next few years (Slide 47-56)
  • Reduction in packaging material used for on-the-go grocery packaging (Slide 48-50)
  • Significance of consumer attributes associated with on-the-go grocery packaging design (Slide 51-53)
  • Important attributes by industry involved in grocery packaging design (Slide 54-56)
  • Difficulty in making certain products 'on-the-go friendly' is the challenge which is expected to have significant impact on grocery packaging (Slide 57-63)
  • Consumer's incurring additional cost for on-the-go grocery products (Slide 58-60)
  • Pressing business challenges and expected impact (Slide 61-63)
  • Appendix (Slide 64-65)

List of Figures

  • Figure 1: Profile of Respondents
  • Figure 2: Profile of Respondents
  • Figure 3: Canadean's view
  • Figure 4: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Overall
  • Figure 5: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Region
  • Figure 6: Impact of on-the-go grocery packaging demand on company/brand over the past five years - Company types
  • Figure 7: Packaging materials suitable for on-the-go consumption - Overall
  • Figure 8: Packaging materials suitable for on-the-go consumption - Region
  • Figure 9: Packaging materials suitable for on-the-go consumption - Company types
  • Figure 10: Projected increase in demand for on-the-go grocery packaging over the next five years - Overall
  • Figure 11: Projected increase in demand for on-the-go grocery packaging over the next five years - Region
  • Figure 12: Projected increase in demand for on-the-go grocery packaging over the next five years - Company types
  • Figure 13: Key demand drivers for on-the-go grocery packaging - Overall
  • Figure 14: Key demand drivers for on-the-go grocery packaging - Region A
  • Figure 15: Key demand drivers for on-the-go grocery packaging - Region B
  • Figure 16: Key demand drivers for on-the-go grocery packaging - Company types A
  • Figure 17: Key demand drivers for on-the-go grocery packaging - Company types B
  • Figure 18: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Overall
  • Figure 19: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Region
  • Figure 20: Change in consumer demand for convenient, on-the-go packaging across grocery categories - Company types
  • Figure 21: Level of demand for on-the-go grocery products at a given time of a week-day - Overall
  • Figure 22: Level of demand for on-the-go grocery products during morning time of a week-day - Region
  • Figure 23: Level of demand for on-the-go grocery products during afternoon time of a week-day - Region
  • Figure 24: Level of demand for on-the-go grocery products during evening time of a week-day - Region
  • Figure 25: Level of demand for on-the-go grocery products during morning time of a week-day - Company types
  • Figure 26: Level of demand for on-the-go grocery products during afternoon time of a week-day - Company types
  • Figure 27: Level of demand for on-the-go grocery products during evening time of a week-day - Company types
  • Figure 28: Level of demand for on-the-go grocery products at a given time of a weekend - Overall
  • Figure 29: Level of demand for on-the-go grocery products during morning time of a weekend - Region
  • Figure 30: Level of demand for on-the-go grocery products during afternoon time of a weekend - Region
  • Figure 31: Level of demand for on-the-go grocery products during evening time of a weekend - Region
  • Figure 32: Level of demand for on-the-go grocery products during morning time of a weekend - Company types
  • Figure 33: Level of demand for on-the-go grocery products during afternoon time of a weekend - Company types
  • Figure 34: Level of demand for on-the-go grocery products during evening time of a weekend - Company types
  • Figure 35: Reduction in packaging material used for on-the-go grocery packaging - Overall
  • Figure 36: Reduction in packaging material used for on-the-go grocery packaging - Region
  • Figure 37: Reduction in packaging material used for on-the-go grocery packaging - Company types
  • Figure 38: Significance of consumer attributes associated with on-the-go grocery packaging design - Overall
  • Figure 39: Significance of consumer attributes associated with on-the-go grocery packaging design - Region
  • Figure 40: Significance of consumer attributes associated with on-the-go grocery packaging design - Company types
  • Figure 41: Important attributes by industry involved in grocery packaging design - Overall
  • Figure 42: Important attributes by industry involved in grocery packaging design - Region
  • Figure 43: Important attributes by industry involved in grocery packaging design - Company types
  • Figure 44: Consumer's incurring additional cost for on-the-go grocery products - Overall
  • Figure 45: Consumer's incurring additional cost for on-the-go grocery products - Region
  • Figure 46: Consumer's incurring additional cost for on-the-go grocery products - Company types
  • Figure 47: Business challenges and their level of impact on on-the-go grocery packaging design - Overall
  • Figure 48: Business challenges and their level of impact on on-the-go grocery packaging design - Region
  • Figure 49: Business challenges and their level of impact on on-the-go grocery packaging design - Company types
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