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市場調查報告書

香港的旅遊觀光業

Travel and Tourism in Hong Kong to 2019

出版商 Canadean 商品編碼 345276
出版日期 內容資訊 英文 112 Pages
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香港的旅遊觀光業 Travel and Tourism in Hong Kong to 2019
出版日期: 2015年10月31日 內容資訊: 英文 112 Pages
簡介

本報告提供香港的旅遊觀光業相關分析、市場結構&背景情況&方向性等考察、各領域 (國內/入境/出境觀光業) 的旅客數&支出額,及各行業 (航空、飯店、出租汽車、旅行社) 的市場趨勢資料的調查評估。

摘要整理

簡介

觀光旅遊業的背景情況

國內旅遊業

  • 香港國內旅遊業:市場概要與主要的動向
  • 國內旅客數、支出額趨勢:實際成果值和預測值
  • 各目的、季節的旅客數,平均旅遊日數、過夜數

入境觀光業

  • 香港的入境觀光業:市場概要主要的動向
  • 入境旅客數、支出額趨勢:實際成果值和預測值
  • 各國訪問觀光客數 (前10大國家)
  • 各目的、季節的旅客數
  • 平均旅遊日數、過夜數

出境觀光業

  • 香港的出境觀光業:市場概要主要的動向
  • 出境(外撥)旅客數、支出額趨勢:實際成果值和預測值
  • 各目的地的出發觀光客數 (前10大國家)
  • 各目的、季節的旅客數
  • 平均旅遊日數、過夜數

航空產業

  • 香港的航空產業:市場概要主要的動向
  • 市場收益額、銷售座位數
  • LCC (廉價航空公司) 的可售座位數、銷售座位數、座位使用率
  • LCC的總收益額、旅客1人收益額
  • LCC的營業(延人)里程數、有效旅客里程數
  • 全方位服務航空公司的可售座位數、銷售座位數、座位使用率
  • 全方位服務航空公司的總收益額、旅客1人收益額
  • 全方位服務航空公司的營業(延人)里程數、有效旅客里程數
  • 專機航空公司的可售座位數、銷售座位數、座位使用率
  • 專機航空公司的總收益額、旅客1人收益額
  • 專機航空公司的營業(延人)里程數、有效旅客里程數
  • 競爭環境

飯店

  • 香港的飯店業:市場概要主要的動向
  • 市場收益額,可銷售客房數、每一間收益額
  • 各分類的飯店數、客房數
  • 經濟飯店的市場收益額、客房使用率,可銷售客房數、銷售客房數
  • 經濟飯店的可銷售客房/銷售客房每一間收益額
  • 經濟飯店的收益額、投宿人數:使用者的各類型
  • 中級飯店的市場收益額、客房使用率,可銷售客房數、銷售客房數
  • 中級飯店的可銷售客房/銷售客房每一間收益額
  • 中級飯店的收益額、投宿人數:使用者的各類型
  • 上級飯店的市場收益額、客房使用率,可銷售客房數、銷售客房數
  • 上級飯店的可銷售客房/銷售客房每一間收益額
  • 上級飯店的收益額、投宿人數:使用者的各類型
  • 高級飯店的市場收益額、客房使用率,可銷售客房數、銷售客房數
  • 高級飯店的可銷售客房/銷售客房每一間收益額
  • 高級飯店的收益額、投宿人數:使用者的各類型
  • 競爭環境

出租汽車

  • 香港的出租汽車產業的市場規模
  • 出租汽車的市場規模 (各類型、各地區),每日平均收益額
  • 出租汽車的車隊規模、利用日數、運轉率

旅行社

  • 香港的旅行社產業的市場規模
  • 旅行社的線上收益額/實體商店收益額:各行業

機場簡介

市場資料

  • 國內旅遊業
  • 入境觀光業
  • 出境觀光業
  • 航空
  • 飯店
  • 出租汽車
  • 旅行社
  • 旅遊觀光業的產量
  • 旅遊觀光業的受雇者數

附錄

圖表一覽

目錄
Product Code: TT0255MR

Summary

Hong Kong's domestic travel market is considerably smaller than the outbound market as there is a lack of local recreational activities, which encourages residents to take holidays outside the country. Driven by promotional efforts, international arrivals registered strong growth at a CAGR of 8.4% during 2010-2014. Leisure is the main purpose of travel for inbound tourists.

Key Findings

  • Hong Kong's travel and tourism sector performed well during the historic period (2009-2014), supported by a rise in both domestic and inbound trips. International arrivals to the country increased at a compound annual growth rate (CAGR) of 10.41%, with total inbound tourist expenditure rising at a historic period CAGR of 7.91%. The main factors for growth were government efforts to promote the country's travel and tourism sector on an international level. Furthermore, following China's tourism promotion in Hong Kong, overall departures reached 31 million, with China being the top destination market, and accounting for 74.4% of the total outbound trips in 2014
  • Hong Kong Airlines has launched an in-flight service in 2015 called "Sweeten You Up". This service includes different packages for occasions such as marriage proposals, anniversaries, and birthdays. Through this service, the passenger can celebrate the occasion while onboard by making a preliminary booking for the particular service required. For the promotion of this service, the airline has launched a separate website and also made this facility available on its mobile application
  • Overall, Macao registered a decline in arrivals by 3.5% during the first seven months in 2015, so in order to attract more tourists from Hong Kong, the Tourist Office of the Macao Special Administrative Region (SAR) launched an "Experience Macao Carnival" road show in Hong Kong. This road show was held in order to promote events such as the Macao Grand Prix and "Parade through Macao, Latin City", which is a cultural event conducted annually by the Cultural Affairs Bureau

Canadean's report - Travel and Tourism in Hong Kong to 2019 provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire Hong Kong Travel and Tourism sector
  • Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to Hong Kong's Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct promotional efforts on the most promising markets by identifying key source and destination countries

Table of Contents

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

  • Market summary and key developments in Hong Kong domestic tourism market
  • Historical and projected figures for domestic trips and domestic expenditure in Hong Kong
  • Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

  • Market summary and key developments in Hong Kong inbound tourism market
  • Historical and projected figures for inbound trips and inbound expenditure in Hong Kong
  • Tourist arrivals from top 10 countries to Hong Kong
  • Inbound trips-trips by purpose of visit and mode of transport
  • Inbound trips-average length of trip and overnight stays

Outbound Tourism

  • Market summary and key developments in Hong Kong outbound tourism market
  • Historical and projected figures for outbound trips and outbound expenditure in Hong Kong
  • Tourist departures to top 10 countries from Hong Kong
  • Outbound trips-trips by purpose of visit and mode of transport
  • Outbound trips-average length of trip and overnight stays

Airlines

  • Market summary and key developments in Hong Kong airlines industry
  • Revenues and seats sold in Hong Kong airlines market
  • Low cost airlines in Hong Kong-seats available, seats sold and load factor
  • Low cost airlines in Hong Kong-total revenue and revenue per customer
  • Low cost airlines in Hong Kong-revenue generating passenger kilometers versus kilometers available
  • Full service airlines in Hong Kong-seats available, seats sold and load factor
  • Full service airlines in Hong Kong-total revenue and revenue per customer
  • Full service airlines in Hong Kong-revenue generating passenger kilometers versus kilometers available
  • Charter airlines in Hong Kong-seats available, seats sold and load factor
  • Charter airlines in Hong Kong-total revenue and revenue per customer
  • Charter airlines in Hong Kong-revenue generating passenger kilometers versus kilometers available
  • Competitive landscape

Hotels

  • Market summary and key developments in Hong Kong hotel industry
  • Revenues, room nights available and revenue per available room in Hong Kong hotel industry
  • Hotel establishments by category and available hotel rooms by category in Hong Kong
  • Budget hotels in Hong Kong-revenues, room occupancy rates, room nights available and room nights occupied
  • Budget hotels in Hong Kong-revenue per available room and revenue per occupied room
  • Budget hotels in Hong Kong-revenue by customer type and guests by customer type
  • Midscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
  • Midscale hotels in Hong Kong-revenue per available room and revenue per occupied room
  • Midscale hotels in Hong Kong-revenue by customer type and guests by customer type
  • Upscale hotels in Hong Kong-revenues, room occupancy rates, room nights available and room nights occupied
  • Upscale hotels in Hong Kong-revenue per available room and revenue per occupied room
  • Upscale hotels in Hong Kong-revenue by customer type and guests by customer type
  • Luxury hotels in Hong Kong-revenues, room occupancy rates, room nights available and room nights occupied
  • Luxury hotels in Hong Kong-revenue per available room and revenue per occupied room
  • Luxury hotels in Hong Kong-revenue by customer type and guests by customer type
  • Competitive Landscape

Car Rental

  • Market value of car rental industry in Hong Kong
  • Car rental value in Hong Kong by rental type and location, and average revenue per day
  • Car rental in Hong Kong-fleet size, rental days and market utilization rate

Travel Intermediaries

  • Market value of travel intermediaries industry in Hong Kong
  • Travel intermediaries' online revenues and in-store revenues by provider

    Airport Profiles

Market Data

  • Domestic tourism
  • Inbound tourism
  • Outbound tourism
  • Airlines
  • Hotels
  • Car rental
  • Travel intermediaries
  • Tourism output
  • Tourism employment

Appendix

  • Travel and tourism sector definitions

List of Tables

  • Table 1: Domestic Trips - Overnight Stays, 2009-2019
  • Table 2: Average Length of Domestic Trip, 2009-2019
  • Table 3: Tourist Arrivals from Top 10 Countries, 2009-2019
  • Table 4: Inbound Trips - Overnight Stays, 2009-2019
  • Table 5: Average Length of Inbound Trip, 2009-2019
  • Table 6: Tourist Departures to Top 10 Countries, 2009-2019
  • Table 7: Outbound Trips - Overnight Stays, 2009-2019
  • Table 8: Average Length of Outbound Trip, 2009-2019
  • Table 9: Seats Available Low Cost Airlines and Load Factor (%), 2009-2019
  • Table 10: Total Revenue by Low Cost Airlines and Revenue per Customer, 2009-2019
  • Table 11: Seats Available Full Service Airlines and Load Factor, 2009-2019
  • Table 12: Total Revenue by Full Service Airlines and Revenue per Customer, 2009-2019
  • Table 13: Seats Available Charter Airlines and Load Factor, 2009-2019
  • Table 14: Total Revenue by Charter Airlines and Revenue per Customer, 2009-2019
  • Table 15: Budget Hotels, Room Occupancy Rates (%)
  • Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room, 2009-2019
  • Table 17: Midscale Hotels, Room Occupancy Rates (%)
  • Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2009-2019
  • Table 19: Upscale Hotels, Room Occupancy Rates (%)
  • Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room, 2009-2019
  • Table 21: Luxury Hotels, Room Occupancy Rates (%)
  • Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room, 2009-2019
  • Table 23: Top 10 Hotels (Volume), 2014
  • Table 24: Car Rentals: Average Revenue per Day, 2009-2019
  • Table 25: Car Market Utilization Rate(%), 2009-2019
  • Table 26: Travel Intermediaries Online Revenues by Type of Tourist, 2009-2019
  • Table 27: Travel Intermediaries In-Store Revenues by Provider, 2009-2019
  • Table 28: Number of Domestic Trips by Purpose, 2010-2019
  • Table 29: Domestic Trips - Overnight Stays, 2010-2019
  • Table 30: Total Domestic Tourism Expenditure by Category, 2010-2019
  • Table 31: Average Expenditure per Domestic Tourist by Category, 2010-2019
  • Table 32: International Arrivals by Region, 2010-2019
  • Table 33: International Arrivals by Purpose of Visit, 2010-2019
  • Table 34: International Arrivals by Mode of Transport, 2010-2019
  • Table 35: Inbound Trips - Overnight Stays, 2010-2019
  • Table 36: Total Inbound Tourism Expenditure by Category, 2010-2019
  • Table 37: Average Expenditure per Inbound Tourist by Category, 2010-2019
  • Table 38: International Departures by Region, 2010-2019
  • Table 39: International Departures by Purpose of Visit, 2010-2019
  • Table 40: International Departures by Mode of Transport, 2010-2019
  • Table 41: Outbound Trips - Overnight Stays, 2010-2019
  • Table 42: Total Outbound Tourism Expenditure by Category, 2010-2019
  • Table 43: Average Expenditure per Outbound Tourist by Category, 2010-2019
  • Table 44: Seats Available by Airline Type, 2010-2019
  • Table 45: Seats Sold by Airline Type - Business Travel, 2010-2019
  • Table 46: Seats Sold by Airline Type - Leisure Travel, 2010-2019
  • Table 47: Load Factor by Airline Type (%), 2010-2019
  • Table 48: Passenger Kilometers Available by Airline Type, 2010-2019
  • Table 49: Revenue Generating Passenger Kilometers Available by Airline Type, 2010-2019
  • Table 50: Revenue per Passenger by Airline Type, 2010-2019
  • Table 51: Total Revenue by Airline Type, 2010-2019
  • Table 52: Establishments by Hotel Category, 2010-2019
  • Table 53: Available Hotel Rooms by Hotel Category, 2010-2019
  • Table 54: Room Occupancy Rate by Hotel Category (%), 2010-2019
  • Table 55: Room Nights Available by Hotel Category, 2010-2019
  • Table 56: Room Nights Occupied by Hotel Category, 2010-2019
  • Table 57: Average Revenue per Available Room by Hotel Category, 2010-2019
  • Table 58: Revenue per Occupied Room by Hotel Category, 2010-2019
  • Table 59: Total Revenue Per Available Room by Hotel Category, 2010-2019
  • Table 60: Total Revenue by Hotel Category and Customer Type, 2010-2019
  • Table 61: Guests by Hotel Category and Customer Type, 2010-2019
  • Table 62: Car Rental - Market Value by Customer Type and Rental Location, 2010-2019
  • Table 63: Car Rental - Fleet Size, 2010-2019
  • Table 64: Car Rental Occasions, 2010-2019
  • Table 65: Car Rental Days, 2010-2019
  • Table 66: Car Rental - Average Rental Length, 2010-2019
  • Table 67: Car Rental - Market Utilization Rate (%), 2010-2019
  • Table 68: Car Rental - Average Revenue per Day, 2010-2019
  • Table 69: Travel Intermediaries Market Value by Product Type, 2010-2019
  • Table 70: Travel Intermediaries Online Revenues by Provider, 2010-2019
  • Table 71: Travel Intermediaries Online Revenues by Type of Tourist, 2010-2019
  • Table 72: Travel Intermediaries In-store Revenues by Provider, 2010-2019
  • Table 73: Travel Intermediaries In-store Revenues by Type of Tourist, 2010-2019
  • Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel, 2010-2019
  • Table 75: Travel Agent Revenues from International Tourism by Sales Channel, 2010-2019
  • Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel, 2010-2019
  • Table 77: Tour Operator Revenues from International Tourism by Sales Channel, 2010-2019
  • Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel, 2010-2019
  • Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel, 2010-2019
  • Table 80: Total Tourism Output by Category, 2010-2019
  • Table 81: Direct Tourism Output by Category, 2010-2019
  • Table 82: Indirect Tourism Output by Category, 2010-2019
  • Table 83: Total Tourism Output Generated per Employee by Category, 2010-2019
  • Table 84: Direct Tourism Output Generated per Employee by Category, 2010-2019
  • Table 85: Indirect Tourism Output Generated per Employee by Category, 2010-2019
  • Table 86: Total Tourism Employment by Category, 2010-2019
  • Table 87: Direct Tourism Employment by Category, 2010-2019
  • Table 88: Indirect Tourism Employment by Category, 2010-2019
  • Table 89: Average Salary per Employee by Category, 2010-2019
  • Table 90: Total Gross Income Generated by Total Tourism Employment by Category, 2010-2019

List of Figures

  • Figure 1: Domestic trips, 2009-2019
  • Figure 2: Domestic expenditure, 2009-2019
  • Figure 3: Domestic Tourism by Purpose of Visit, 2009-2019
  • Figure 4: Number of Trips by Season - Domestic and Outbound, 2014
  • Figure 7: Inbound Trips, 2009-2019
  • Figure 8: Inbound Expenditure, 2009-2019
  • Figure 9: Inbound Tourism by Purpose of Visit, 2009-2019
  • Figure 10: International Arrivals by Mode of Transport, 2009-2019
  • Figure 11: Outbound Trips, 2009-2019
  • Figure 12: Outbound Expenditure, 2009-2019
  • Figure 13: Outbound Trips by Purpose of Visit, 2009-2019
  • Figure 14: International Departures by Mode of Transport, 2009-2019
  • Figure 15: Revenues of Airlines Industry, 2009-2019
  • Figure 16: Seats Sold in Airlines Industry, 2009-2019
  • Figure 17: Seats Sold by Low Cost Airlines
  • Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available, Low Cost Airlines
  • Figure 19: Seats Sold by Full Service Airlines
  • Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available, Full Service Airlines
  • Figure 21: Seats Sold by Charter Airlines
  • Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available, Charter Airlines
  • Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2014
  • Figure 24: Revenues of Hotel Industry, 2009-2019
  • Figure 25: Room Nights Available and Revenue per Available Room, 2009-2019
  • Figure 26: Hotel Establishments by Category, 2009- 2019
  • Figure 27: Available Hotel Rooms by Category, 2009-2019
  • Figure 28: Total Hotel Revenue, Budget Hotels, 2009-2019
  • Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 30: Budget Hotel Revenue by Customer Type (%), 2014
  • Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2014
  • Figure 32: Total Hotel Revenue, Midscale Hotels, 2009-2019
  • Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 34: Midscale Hotel Revenue by Customer Type (%), 2014
  • Figure 35: Midscale Hotel Number by Customer Type (%), 2014
  • Figure 36: Total Hotel Revenue, Upscale Hotels, 2009-2019
  • Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 38: Upscale Hotel Revenue by Customer Type (%), 2014
  • Figure 39: Upscale Hotel Number by Customer Type (%), 2014
  • Figure 40: Total Hotel Revenue, Luxury Hotels, 2009-2019
  • Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room, 2009-2019
  • Figure 42: Luxury Hotel Revenue by Customer Type (%), 2014
  • Figure 43: Luxury Hotel Number by Customer Type (%), 2014
  • Figure 44: Market Value of Car Rental Industry, 2009-2019
  • Figure 45: Car Rental Value by Rental Type and Location, 2009-2019
  • Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2009-2019
  • Figure 47: Market Value of Travel Intermediaries Industry, 2009-2019
  • Figure 48: Travel Intermediaries Online Revenues by Provider, 2009-2019
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