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市場調查報告書

消費者、市場趨勢的考察:冰淇淋的中國市場

Consumer and Market Insights: Ice Cream in China

出版商 Canadean 商品編碼 345274
出版日期 內容資訊 英文 51 Pages
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消費者、市場趨勢的考察:冰淇淋的中國市場 Consumer and Market Insights: Ice Cream in China
出版日期: 2016年11月30日 內容資訊: 英文 51 Pages
簡介

中國是全球最大的人口大國,也是全球最大的冰淇淋市場,不過,每人的消費量仍低,市場擴大的機會非常大。近幾年迅速的工業化、都市化生活忙碌化之下作為,放鬆、逃避現實的手段而消費冰淇淋的人們增加。還有想換成比現在更高品質的冰淇淋這樣的慾望也變強起來。

本報告提供中國的冰淇淋的市場相關整體分析、市場整體規模趨勢 (以數量、金額為準、過去6年、今後5年份) ,及各類別/各品牌/各包裝詳細趨勢、各年齡/男女的消費趨勢、各種消費者趨勢 (共20項) 帶給市場的影響、今後的市場機會等相關調查。

簡介

  • 分析概要和定義
  • 市場概要

市場概要

  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 中國全國的零售業、餐飲服務業的指標:主要觀點
  • 中國的市場市場規模 (以金額、數量為準)
  • 中國市場的消費額的變化與預測
  • 中國市場中消費水準提高/降低的程度
  • 中國的冰淇淋市場與主要國家市場與比較
  • 中國的市場規模 (以數量為準):各類別
  • 中國的市場規模的變化與預測 (以金額為準):各類別
  • 中國市場中勝者和敗者
  • 中國市場中各類別的市場佔有率和變動
  • 自有品牌的普及率:各類別
  • 自有品牌的業績:全國品牌的比較
  • 中國市場的代表性企業:各類別
  • 中國市場的代表性品牌:各類別

零售業者與包裝

  • 中國的食品市場代表性的零售業者
  • 中國市場的代表性流通管道
  • 中國市場的代表性流通管道:各類別
  • 中國市場的各包裝手法的明細
  • 中國市場的各包裝用封蓋/外包裝的明細
  • 中國市場的各包裝手法的明細:未來預測

人口結構與消費模式

  • 整體消費機會:各年齡、男女
  • 自有品牌的消費機會:各年齡、男女
  • 過少/過剩消費層次:各年齡、男女
  • 冰淇淋的消費頻率:各年齡、男女
  • 私人的消費頻率和整體消費頻率的比較:各年齡、男女

消費者趨勢分析

  • 消費者趨勢對冰淇淋消費量的影響大小
  • 各類別的市場規模和趨勢
  • 中國的冰淇淋市場主要趨勢
    • 消費者趨勢的影響度:主要的各年代
    • 消費者趨勢的對市場的影響的辦法
    • 開墾中國市場的方法
    • 今後的市場趨勢預測

革新的案例

  • 中國市場發售的新產品的案例
  • 全球市場發售的新產品的案例

行動與建議

  • 有效開拓中國的冰淇淋市場的手法

附錄

圖表一覽

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目錄
Product Code: CS3378MF

Summary

The Chinese Ice Cream market is forecast to register high growth during 2015-2020 supported by a large base of young population in the country. The market is being led by the Impulse Ice Cream - Single Serve' category while the Artisanal Ice cream category is forecast to register fastest growth in value terms during 2015-2020. Convenience Stores account for the highest distribution share in the Ice Cream market. Inner Mongolia Yili Industrial Group Co., Ltd. and China Mengniu Dairy Company Limited.are the leading players in the market.

Key Findings

  • The Ice Cream market in China is forecast to grow at a CAGR of 10.4% in US$ terms during 2015-2020
  • The 'Impulse Ice Cream - Single Serve' category accounts for the highest Off-trade volume consumption in China
  • On-trade sales account for the majority of distribution share in the Artisanal Ice Cream category
  • Yili and Mengniu are the leading brands in the 'Take-Home and Bulk Ice Cream' category in China
  • The penetration of private label products in the Chinese Ice Cream market remains low
  • Flexible Packaging is the most commonly used packaging material in the Chinese Ice Cream market

Canadean's Consumer and Market Insights report on the Ice Cream market in China provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
  • Retail and foodservice analysis - Key Takeaways

Market Overview

  • Value and volume analysis for the Chinese Ice Cream market
  • Impact of exchange rate fluctuations on the Chinese Ice Cream market
  • Volume analysis by category (On-trade and Off-trade analysis)
  • Market value and growth rates, by category (On-trade and Off-trade analysis)
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Chinese Food market
  • Leading distribution channels (value terms) in the Chinese Ice Cream market
  • Leading distribution channels (value terms) by category

Competitive Landscape

  • Market share of leading brands (in value) by category
  • Penetration of private label by category in the Chinese Ice Cream market
  • Private label growth (in value terms) compared to brands

Packaging

  • Ice Cream market by type of packaging material/container (in volume terms)
  • Ice Cream market by type of packaging closure/outer (in volume terms)
  • Ice Cream market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean
  • Disclaimer

List of Tables

  • Table 1: Country Indicators - overall food value and volume, 2015
  • Table 2: Market value analysis in US$, 2010-2020
  • Table 3: Market volume growth analysis, 2010-2020
  • Table 4: Exchange rate fluctuations: US$ to CNY
  • Table 5: Market volume growth, by category, 2015-2020
  • Table 6: Market volume growth, by category (Off-trade), 2015-2020
  • Table 7: Market volume growth, by category (On-trade), 2015-2020
  • Table 8: Segment level analysis by category, 2015
  • Table 9: Average prices (CNY and US$) by category, 2015
  • Table 10: Leading retailers
  • Table 11: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Foodservice transactions by sectors, profit and cost, 2015
  • Figure 3: Market volume analysis, 2010-2020
  • Figure 4: Market volume share analysis by c
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