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市場調查報告書

消費者、市場趨勢的考察:冰淇淋的中國市場

Consumer and Market Insights: Ice Cream Market in China

出版商 Canadean 商品編碼 345274
出版日期 內容資訊 英文 115 Pages
商品交期: 最快1-2個工作天內
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消費者、市場趨勢的考察:冰淇淋的中國市場 Consumer and Market Insights: Ice Cream Market in China
出版日期: 2015年09月30日 內容資訊: 英文 115 Pages
簡介

中國是全球最大的人口大國,也是全球最大的冰淇淋市場,不過,每人的消費量仍低,市場擴大的機會非常大。近幾年迅速的工業化、都市化生活忙碌化之下作為,放鬆、逃避現實的手段而消費冰淇淋的人們增加。還有想換成比現在更高品質的冰淇淋這樣的慾望也變強起來。

本報告提供中國的冰淇淋的市場相關整體分析、市場整體規模趨勢 (以數量、金額為準、過去6年、今後5年份) ,及各類別/各品牌/各包裝詳細趨勢、各年齡/男女的消費趨勢、各種消費者趨勢 (共20項) 帶給市場的影響、今後的市場機會等相關調查。

簡介

  • 分析概要和定義
  • 市場概要

市場概要

  • 宏觀經濟指標:人口、年齡結構,國內生產總值 (GDP),消費者價格指數 (CPI)
  • 中國全國的零售業、餐飲服務業的指標:主要觀點
  • 中國的市場市場規模 (以金額、數量為準)
  • 中國市場的消費額的變化與預測
  • 中國市場中消費水準提高/降低的程度
  • 中國的冰淇淋市場與主要國家市場與比較
  • 中國的市場規模 (以數量為準):各類別
  • 中國的市場規模的變化與預測 (以金額為準):各類別
  • 中國市場中勝者和敗者
  • 中國市場中各類別的市場佔有率和變動
  • 自有品牌的普及率:各類別
  • 自有品牌的業績:全國品牌的比較
  • 中國市場的代表性企業:各類別
  • 中國市場的代表性品牌:各類別

零售業者與包裝

  • 中國的食品市場代表性的零售業者
  • 中國市場的代表性流通管道
  • 中國市場的代表性流通管道:各類別
  • 中國市場的各包裝手法的明細
  • 中國市場的各包裝用封蓋/外包裝的明細
  • 中國市場的各包裝手法的明細:未來預測

人口結構與消費模式

  • 整體消費機會:各年齡、男女
  • 自有品牌的消費機會:各年齡、男女
  • 過少/過剩消費層次:各年齡、男女
  • 冰淇淋的消費頻率:各年齡、男女
  • 私人的消費頻率和整體消費頻率的比較:各年齡、男女

消費者趨勢分析

  • 消費者趨勢對冰淇淋消費量的影響大小
  • 各類別的市場規模和趨勢
  • 中國的冰淇淋市場主要趨勢
    • 消費者趨勢的影響度:主要的各年代
    • 消費者趨勢的對市場的影響的辦法
    • 開墾中國市場的方法
    • 今後的市場趨勢預測

革新的案例

  • 中國市場發售的新產品的案例
  • 全球市場發售的新產品的案例

行動與建議

  • 有效開拓中國的冰淇淋市場的手法

附錄

圖表一覽

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目錄
Product Code: CS1928MF

Summary

Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Cream's indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings

  • China's Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market
  • Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments
  • Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism
  • Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

  • Figures that showcase the number of times consumers of different age groups and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
  • A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years
  • The degree of influence that Canadean's 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure
  • Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy

  • Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years.
  • Know who the key consumer group are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Prepared Meals market
  • Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly
  • Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table of Contents

Introduction

  • Classifications and definitions
  • Methodology

Market Overview

  • Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
  • National retail and foodservice figures - Key Takeouts
  • Market value and volume for the China Food market
  • Historical and projected sales in the China Food market
  • Degree of trade up/down-trade in the China Food market
  • Comparison of China Food market compared to other key countries
  • Market volume of China Food by category
  • Historical and project market value of China Food by category
  • Winners and losers in the China Food market
  • Segment share of the category and change in market share in the China Food market
  • Penetration of private label, by categories, in the China Food market
  • Private label performance compare to national brands in the China Food market
  • Leading companies in the China Food market by category
  • Leading brands in the China Food market by category

Retailer and packaging

  • Leading retailers in the China food market
  • Leading distribution channels in the China Food market
  • Leading distribution channels by category in the China Food market
  • China Food market by type of packaging
  • China Food market by type of packaging closure/outer
  • China Food market by type of packaging, forecasted

Demographic cohort consumption patterns

  • Overall consumption occasions by age and gender in the China Food market
  • Private Label consumption occasions by age and gender in the China Food market
  • Under/Over-consumption levels in the China Food market by gender and age
  • Consumption frequency by type of consumer in the China Food market by gender and age
  • Private label consumption by age and gender and comparison to overall consumption levels in in the China Food market

Consumer trend analysis

  • Degree of influence that consumer trends have on volume consumption in the China Food market
  • Market volume of the China Food market by category and trend
  • For leading trends in the China Food market
    • Degree of influence trend has on volume by consumption by key demographic
    • How the trend is influencing consumption in the China Food market
    • How to target the trend in the China Food market
    • How the trend will evolve in the China Food market

Innovation examples

  • New product examples launched in the China Food market
  • New product examples launched in the global Food market

Actions and Recommendations

  • How to successfully target key trends in the China Food market

Appendix

  • Explanation of trends
  • Country context
  • Sector overview
  • Category data
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definition
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