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市場調查報告書

南美的食品市場新的趨勢

Hot new food trends in Latin America

出版商 Canadean 商品編碼 345272
出版日期 內容資訊 英文 41 Pages
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南美的食品市場新的趨勢 Hot new food trends in Latin America
出版日期: 2015年11月18日 內容資訊: 英文 41 Pages
簡介

南美的消費者之間,對更健康、便利性也高,以及符合倫理規定的食品的需求擴大。特別是,消費者切實尋求適合日益忙碌的生活方式的便利性高的食品。

本報告提供南美的食品市場上最新趨勢和今後的市場機會相關分析、食品市場上現在顯著的趨勢,及消費者對食品的偏好與想法的變化、短期與中期性的 (今後5∼10年的) 市場發展的方向性等調查與考察、有代表性的商品與品牌的案例。

摘要整理

簡介及分析方法概要

南美的食品市場新的趨勢:概要

  • 理解左右食品市場的巨大動向的必要性

南美的食品市場新的趨勢

  • 「想要更健康的食品」的消費者的期待
  • 為了得到信賴,需要企業提高透明度
  • 對時間緊迫的消費者來說,便利性成為最優先事項
  • 消費者尋求適合道德的食品

5∼10年後的食品市場趨勢預測

  • 「南美的高齡化」:配合各人的年齡、狀態,保健食品和機能性食品的需求擴大
  • 隨著中產階級的崛起,高級食品消費量的擴大
  • 無論公私對忙碌的消費者來說,節約時間的產品成為不可或缺的

詳細方法分析及附錄

目錄
Product Code: CS0633IS

Summary

The Latin American food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include food, ethical consumerism, convenience and trust.

Key Findings

  • Brazil is the one of fastest growing food markets in volume and value terms among the countries analyzed. This can be attributed to its large population size and growing income.
  • Increasing demand for healthy, convenient and ethical food that could be trusted by consumers are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, and a demand for convenience to suit ever-busier lifestyles.

Canadean's 'Hot new food trends in Latin America' report identifies the key and upcoming trends driving consumption across Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 6,000 Latin American consumers.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from across Latin America granting an exclusive insight into the region's food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Latin America

  • The importance of understanding certain trends impact on the food market

New food trends in Latin America

  • Consumers expect their food to be healthy
  • Trust needs to be earned by brands through transparency
  • Convenience is king as consumers suffer from time-scarcity
  • Food with an ethical ethos will become even more popular

The next 5-10 years of food trends predictions

  • Latin America will begin to 'Grey' and older consumers will demand more healthy and functional products related to their age and well being
  • A broadening middle class will increase premium grocery products consumption in the region
  • Time-saving products will become essential as consumers become busier with work and social commitments

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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