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Hot new food trends in Africa and the Middle East

出版商 Canadean 商品編碼 345271
出版日期 內容資訊 英文 39 Pages
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非洲、中東的食品市場新的趨勢 Hot new food trends in Africa and the Middle East
出版日期: 2015年10月31日 內容資訊: 英文 39 Pages


本報告提供非洲、中東 (沙烏地阿拉伯、UAE、南非) 的食品市場上最新趨勢和今後的市場機會相關分析、食品市場上現在顯著的趨勢,及消費者對食品的偏好與想法的變化、短期與中期性的 (今後5∼10年的) 市場發展的方向性等調查與考察、代表性的商品與品牌的案例。




  • 理解左右食品市場的大的動向的必要性


  • 對時間緊迫的消費者來說,便利性成為最優先事項
  • 明確的標籤標記,成為新的「安全」記載
  • 尋求適合道德的食品的消費者
  • 追求逃避現實、放鬆手段飲食的動向


  • 由於高人口成長率和巨大的青年人口,使非洲、中東的食品市場未來變化
  • 持續性的經濟發展產生中產階級,產生高級食品新市場機會
  • 隨著西歐風的生活方式擴大,飲食限制的動向也擴展


Product Code: CS0632IS


The food market in Africa and the Middle East is constantly evolving with new trends influencing consumer habits; this can be capitalized on by food manufacturers looking to appealing to the changing eating habits of consumers in the region. Some of the most important trends include: convenience, clear labeling, ethical consumerism and escapism and relaxation.

Key Findings

  • Saudi Arabia is the one of largest food markets in volume and value terms among the countries analyzed. This can be attributed to its population size and relatively high income.
  • Fast industrialization, urbanization and Westernization in the region are changing the food landscape. The average consumer lifestyle is rapidly evolving, which is leading to increased demand for convenient food options which facilitate hectic schedules balancing work and home commitments.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization and immigration, this is leading to ever more demanding palates of experiential consumers.

Canadean's Hot new food trends in Africa and the Middle East report identifies the key and upcoming trends driving consumption across Saudi Arabia, the UAE and South Africa. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 3,000 African and Middle Eastern consumers.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from Saudi Arabia, the UAE and South Africa granting an exclusive insight into the African and Middle Eastern food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Africa and the Middle East

  • The importance of understanding certain trends impact on the food market

New food trends in Africa and the Middle East

  • Convenience is king as consumers suffer from time-scarcity
  • Clear labels are the new 'Green' labels
  • Consumers want food with an ethical ethos
  • Escapism and relaxation through food is a high priority

The next 5-10 years of food trends predictions

  • High population growth and an even higher young population will transform the needs and demand of Africa and the Middle East
  • Continued economic growth will increase the middle classes in the region creating opportunities for premium products
  • Dietary restrictions will become more common as consumers adopt more Western lifestyles

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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