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市場調查報告書

歐洲的食品市場新的趨勢

Hot new food trends in Europe

出版商 Canadean 商品編碼 345269
出版日期 內容資訊 英文 41 Pages
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歐洲的食品市場新的趨勢 Hot new food trends in Europe
出版日期: 2015年10月31日 內容資訊: 英文 41 Pages
簡介

歐洲的食品市場中,由於明確的標籤標示而抓住消費者的信賴逐漸變得重要。還有肉類替代品成為新的蛋白質來源的需求擴大使利益增加。歐洲各國也伴隨全球化和健康意識的擴展,從全球各地取得各種保健食品。長期持續不振的零食市場,也可見到擴大的徵兆。

本報告提供歐洲的食品市場上最新趨勢和今後的市場機會相關分析、食品市場上現在顯著的趨勢,及消費者對食品的偏好、想法的變化、短期/中期性的 (今後5∼10年的) 市場發展的方向性、代表性商品、品牌的案例等調查、考察。

摘要整理

簡介及分析方法概要

歐洲的食品市場新的趨勢:概要

  • 理解左右食品市場的大動向的必要性

歐洲的食品市場新的趨勢

  • 明確的標籤標記,成為新的「安全」記載
  • 肉品消費量低,與新的蛋白質來源的崛起
  • 異國情調的健康性外國菜,對歐洲的消費者有很強的吸引
  • 總算開始成長的零食市場

5∼10年後的食品市場趨勢預測

  • 「超級穀物」的人氣下降,不過,小規模的特別食品市場上的成長持續
  • 烹飪成為娛樂:消費者採用烹飪,展示自己的技能、知識、教育
  • 「歐洲的高齡化」:配合各人的年齡、狀態,保健食品和機能性食品的需求擴大

詳細方法分析及附錄

目錄
Product Code: CS0634IS

Summary

The European food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include clear labeling, meat alternatives, exotic and health foods and increased snacking.

Key Findings

  • Germany, France, Russia and the UK are among the largest food markets in volume and value terms among the countries analyzed. This can be attributed to population size, high income and high consumption rates.
  • Growing recognition of meat alternatives for non-vegetarians and vegans, snacking and increasing popularity of exotic and health foods are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, immigration and dietary restrictions.

Canadean's 'Hot new food trends in Europe' report identifies the key and upcoming trends driving consumption across Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovak Republic, Spain, Sweden, Turkey and the UK. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 24,000 European consumers.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from 23 European countries granting an exclusive insight into the European food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in Europe

  • The importance of understanding certain trends impact on the food market

New food trends in Europe

  • Clear labels are the new 'Green' labels
  • Meat is out while protein rich alternatives are in
  • Exotic healthy foreign foods are appealing more to Europeans
  • Snacking is only set to grow

The next 5-10 years of food trends predictions

  • Super grains popularity will decrease over time but it will develop a small and dedicated following in the coming years
  • Food will become entertainment as consumers use it to show off their own skills, knowledge and sophistication
  • The 'Greying of Europe' means consumers will begin to demand more healthy and functional products related to their age and well being

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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