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Hot new food trends in North America

出版商 Canadean 商品編碼 345268
出版日期 內容資訊 英文 40 Pages
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北美的食品市場新的趨勢 Hot new food trends in North America
出版日期: 2015年10月31日 內容資訊: 英文 40 Pages


本報告提供北美的食品市場上最新趨勢和今後的市場機會相關分析、拿起著對食品市場上現在顯著地看的趨勢,及消費者的食品的偏好與想法的變化、短期&中期性的 (今後5∼10年的) 市場發展的方向性等調查與考察、代表性的商品與品牌的案例。




  • 理解左右食品市場的巨大動向的必要性


  • 回歸傳統飲食
  • 異國風味的健康外國菜,對北美的消費者有很強的吸引力
  • 「美食家」的人們也尋求便利性
  • 蔬菜的重要性提高


  • 烹飪成為娛樂:消費者藉由烹飪,展示自己的技能、知識、教育
  • 北美的消費者,找出「外觀不良」的蔬菜、水果之美
  • 「微地方性」取代「地產地銷」:消費者尋求當地產的產品、品牌


Product Code: CS0621IS


The North American food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include traditional foods, exotic and healthy foods, high-quality convenience and the growing importance of vegetables as the main component of a meal.

Key Findings

  • The US is the one of largest food markets in volume terms among the countries analyzed. This can be attributed to population size, high income and consumption rates.
  • Increasing food adventurism, diets, experimentation and a focus on both local and exotic foods are changing the food landscape in the region.
  • The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, immigration and food experimentation.

Canadean's 'Hot New Food Trends in North America' report identifies the key and upcoming trends driving consumption across America and Canada. The report explores the attitudes and behaviors of modern consumers in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes, derived from the survey responses of 3,000 North American consumers in the US and Canada.

What else does this report offer?

  • Being region specific ensures the analysis is relevant
  • Highlights sustainable trends that are made apparent in Canadean's unique 2015 consumer attitudes and behaviors survey
  • Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs
  • Key product examples that show the trends in action

Reasons To Buy

  • Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years to understand and maximize growth opportunities
  • Focus on consumer trends identifying what is happening now and forecasting future trends to ensure your brand matches demand
  • Product examples and key recommendations help to derive key strategies in areas such as formulation, packaging and key consumer targets
  • Unique 2015 survey data from the US and Canada granting an exclusive insight into the North American food market to get a firm understanding of the market potential

Table of Contents

Executive Summary

Introduction and Summary Methodology

Overview of new food trends in North America

  • The importance of understanding certain trends impact on the food market

New food trends in North America

  • The return of traditional food
  • Exotic healthy foreign foods are appealing more to North Americans
  • 'Foodies' want convenience too
  • Vegetables take center plate

The next 5-10 years of food trends predictions

  • Food will become entertainment as consumers use it to show off their own skills, knowledge and sophistication
  • North American consumers will begin to see the beauty in "ugly" vegetables and fruits
  • Micro-localism will replace regionalism as consumers search out for more home grown products and brands

Detailed methodology and Appendix

  • Survey methodology
  • Consumer data methodology
  • About Canadean
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