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市場調查報告書

消費者與市場的考察:土耳其的烈酒市場

Consumer and Market Insights: Spirits in Turkey

出版商 Canadean 商品編碼 344942
出版日期 內容資訊 英文 55 Pages
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消費者與市場的考察:土耳其的烈酒市場 Consumer and Market Insights: Spirits in Turkey
出版日期: 2016年09月30日 內容資訊: 英文 55 Pages
簡介

土耳其的烈酒市場,預計2014年∼2019年之間市場規模 (數量、金額) 擴大。各類別中,特殊系烈酒佔最大的市場佔有率,白蘭地在2014年∼2019年也急速成長。由於都市化的水準提高和僱用率的上升,一般認為是消費者對進口、高級品質烈酒的需求提高。

本報告提供土耳其的烈酒市場相關調查分析、市場資料、各分類的市場分析、主要企業、流通資料、包裝資料等系統性資訊。

簡介

國家概要

  • 宏觀經濟指標

市場概要

  • 市場規模 (金額、數量)
  • 消費實際成果與預測
  • 改買更昂貴/便宜的東西的程度
  • 市場規模 (數量) :各類別
  • 市場規模 (金額) 實際成果與預測:各類別
  • 勝者與輸家
  • 各分類的平均價格
  • 類別的市場區隔佔有率與市場佔有率的變化

零售形勢主要的通路

  • 主要的零售業者
  • 主要的通路
  • 主要的通路:各類別

包裝

  • 包裝的各類型
  • 包裝封蓋/外包裝的各類型
  • 包裝的各類型,預測

品牌佔有率

  • 領導品牌:各類別

消費者趨勢分析

  • 消費者趨勢的組成架構
  • 主要趨勢
  • 主要推動因素

技術創新範例

  • 新產品銷售

附錄

圖表

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS3964MF

Summary

The Turkish Spirits market is led by the Specialty Spirits category while the Brandy category is expected to register fastest growth during 2015-2020 in both value and volume terms. The Turkish consumers prefer value for money products in the Spirits market. Food and Drinks Specialists is the leading distribution channel for Spirits market in Turkey. Diageo Plc and Brown-Forman Corporation are the leading players in the market.

Key Findings

  • The Turkish Spirits market is forecast to grow at a CAGR of 1.6% in value terms during 2015-2020.
  • The Brandy category is forecast to register the fastest volume growth during 2015-2020.
  • The Specialty Spirits category is the largest value category in the Turkish Spirits market.
  • The Turkish consumers are opting for value for money products in the Spirits market.
  • The Whiskey category is expected to record maximum gain in market share during 2015-2020.
  • Food and Drinks Specialists is the leading distribution channel in the Turkish Spirits market.

Canadean's Consumer and Market Insights report on the Spirits market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

  • Value and volume analysis for the Turkish Spirits market
  • Impact of exchange rate fluctuations on the Turkish Spirits market
  • Degree of trade up/down in the Turkish Spirits market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in the Turkish Wine and Spirits market
  • Leading distribution channels (volume terms) in the Turkish Spirits market
  • Leading distribution channels (volume terms) by category

Competitive Landscape

  • Market share of leading brands (in volume terms) by category

Packaging

  • Spirits market by type of packaging material/container (in volume terms)
  • Spirits market by type of packaging closure/outer (in volume terms)
  • Spirits market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in TRY and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to TRY
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Average price per litre comparison by categories
  • Table 7: Leading retailers
  • Table 8: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume analysis, 2010-2020
  • Figure 3: Consumers purchase behavior - Trading up/down, 2015
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
  • Figure 9: Leading distribution channels, overall Spirits market, 2015
  • Figure 10: Leading distribution channels by category, 2015
  • Figure 11: Brand share analysis by category (by volume), 2015
  • Figure 12: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 13: Growth in key packaging material, container, closure and outer type, 2015-2020
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