Cover Image
市場調查報告書

植物性蛋白質的崛起:替代肉類、乳製品利用植物性蛋白質的機會

The rise of plant protein : Opportunities to capitalize on the protein trend using plant alternatives to meat and dairy

出版商 Canadean 商品編碼 344440
出版日期 內容資訊 英文 44 Pages
訂單完成後即時交付
價格
Back to Top
植物性蛋白質的崛起:替代肉類、乳製品利用植物性蛋白質的機會 The rise of plant protein : Opportunities to capitalize on the protein trend using plant alternatives to meat and dairy
出版日期: 2015年10月31日 內容資訊: 英文 44 Pages
簡介

大豆,豌豆,堅果等植物性蛋白質來源,為了配合無肉飲食,及選擇減少肉類減肥的消費者的需求,而大受歡迎。

應該用 本報告提供消費者隊植物性蛋白質的認識調查分析、需求推動因素、植物性蛋白質的種類、目標消費階層相關的系統性資訊。

簡介

消費者意識

主要的消費者目標

革新概要

附錄

目錄
Product Code: CS1013IS

Summary

Plant protein sources such as soy, pea, and nuts are growing in popularity to meet ongoing demand for protein at a time when consumers are increasingly opting for meat-free or reduced-meat diets. Meat avoidance is growing for various health, financial, sustainability, and ethical reasons. At the same time, there is insatiable demand for protein, creating opportunities to incorporate plant-based sources into food and beverages in place of animal-derived ingredients.

Key Findings

  • Globally, the proportion of new food and drink product launches claiming to be "high protein" increased six percentage points between 2013 and 2015, from 2% to 8%.
  • Consumers actively avoiding meat are most likely to give high priority to "high protein" claims when choosing food and drink products.
  • Men are more likely to perceive most types of plant protein as positive for health than women, with the exception of pea protein.

Opportunities for Plant Proteins is part of Canadean's Hot Topics research, and explores consumer perceptions of plant-based protein ingredients and identifies opportunities for food and beverage manufacturers to capitalize on.

Your key questions answered:

  • What is driving demand for plant proteins?
  • Which plant proteins do consumers perceive most positively for health, and how can I capitalize on this?
  • Which consumer groups should I target and how?

Reasons To Buy

  • Offers insight into the key demographics that are most likely to be a key focus for innovation.
  • Identifies and analyzes key trends driving demand for plant protein.
  • Identifies interesting new and emerging innovation on offer in terms of product formulation, positioning, and marketing across key food and beverage categories.

Provides insight and inspiration for innovation programs and new product development.

Table of Contents

  • Introduction
  • Consumer Perceptions
  • Key Consumer Targets
  • Innovation Snapshot
  • Appendix
Back to Top