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市場調查報告書

乳製品·大豆的未來趨勢:今後5年的市場形成的最新趨勢

What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years

出版商 Canadean 商品編碼 344438
出版日期 內容資訊 英文 74 Pages
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乳製品·大豆的未來趨勢:今後5年的市場形成的最新趨勢 What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years
出版日期: 2015年10月31日 內容資訊: 英文 74 Pages
簡介

乳製品市場在這十年達到了顯著的變化。隨著競爭激烈化,乳製品類別數增加,技術創新水準也隨之上升。

本報告提供乳製品市場新興·未來趨勢相關調查分析,提供您市場資料,技術創新的產品案例,新興經濟國的消費者相關驗證等系統性資訊。

摘要整理

簡介與調查手法

乳製品·大豆產品的主要的成長市場

乳製品廠商的重要的消費者目標

  • 藉由過剩/過少消費,闡明應以何種群組做為目標
  • 主要的消費者動機

今後10年,乳製品市場怎麼進化

  • 功能性優點仍是一大問題
  • 消費者找尋嶄新經驗
  • 消費者追求可追溯性 (生產履歷管理)
  • 可簡單攜帶的飲食,達到市場中心的作用

附錄

目錄
Product Code: CS0622IS

Summary

The dairy market has witnessed significant change in the last decade, with greater competition leading to increasing levels of innovation in a number of dairy categories. This has been a contributory factor in the surge in the amount of dairy consumed globally, and this trend is expected to continue in the coming years. Emerging markets such as Brazil, India, and China are all expected to display high levels of growth, highlighting their continued development and the strides manufacturers are taking to better target the dairy market in emerging countries. In developed countries, factors such as convenience and targeting health-conscious consumers remain important. This report highlights the importance of understanding how consumers in different countries have differing needs, and the importance of targeting consumers with appropriate products.

Key Findings

  • The trend and the hype surrounding protein has long been established, however this trend is likely to fade, as average protein levels currently exceed recommended levels, especially in western countries
  • Due to an increasing amount of allergies and intolerances in younger consumers, alternative dairy sources such as camel milk and goat milk and will become more popular in the coming years
  • Certain dairy categories are seen as being very generic with consumers often unable to differentiate between variations in product attributes. This is causing frustration among consumers who want something new and novel, tired with consuming the same old products
  • Craft offerings provide consumers with products 'the way they like it', adding an element of individualism and personal attention some consumers crave

The "What's next for dairy and soy? Identifying new and hot trends that will shape the market over the next five years" report by Canadean examines emerging and future trends in the dairy market. Greater competition in the market is leading to innovation and a range of products suitable for many consumers. Manufacturers are also seen to be paying more attention to health-conscious consumers who are looking for alternatives to traditional dairy products. Convenience is another factor that is being looked at by manufacturers, as the busy lives of consumers is leading to them turning to the dairy market in their quest for a healthy yet convenient snack.

What else does this report offer?

  • The report compiles market data, allowing you to spot growth opportunities in the market
  • Product examples showing how innovation leaders are successfully targeting the growing trends in dairy
  • Consumers in emerging economies are more skeptical in terms of the types of products they purchase, given recent scandals and scares

Reasons To Buy

  • Identify ways in which you can encourage a greater number of consumers to purchase dairy products, by addressing concerns surrounding trust and traceability
  • Key insights and recommendations will help you derive key strategies that will allow you to compete with market leaders and provide a competitive edge to product launches
  • Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into what consumers want and what motivates them

Table of Contents

Executive Summary

Opportunities in dairy

Importance of targeting specific age groups with relevant products

  • Direction of the dairy market over the next five years Introduction and Methodology
  • Survey, market and consumer data
  • Canadean mega-trends Key growth markets in Dairy and Soy
  • Volume data and forecast in the ten core countries
  • Fastest growing Dairy markets by country
  • Volume data and forecast growth by category
  • On-trade vs. Off-trade
  • Foodservice data
  • How private label brands target consumers Important consumer targets and leading motivations in Dairy
  • How age dynamics influences consumers in different countries
  • Identifying over-consumers will help manufacturers better target consumers
  • Key trends in the Aging West, Middle-aged Emerging Markets, and Young Markets of the Future
  • Key consumer motivations by category

How the dairy market will evolve over the next ten years

  • Functional benefits will remain a key issue in dairy
  • How consumers see protein, and where this is heading
  • How products with satiety enhancing properties help with weight management
  • Reasons for consumers looking to adopt a dairy-free diet
  • Effects of misdiagnosis on consumers
  • Importance of dairy in helping fight health issues such as osteoporosis
  • Consumers will seek more new and novel experiences
  • How manufacturers are responding to consumer complaints of generic products
  • Impact of travel on creating greater exposure to new and novel dairy products
  • The need for individualism and how it manifests to the craft trend
  • Consumers will demand more traceability
  • What manufacturers need to do to regain the trust of consumers
  • Role of on-the-go consumption
  • How busy lives is causing changes to the packaging of certain dairy products
  • Importance of indulgence in on-the-go dairy

Appendix

  • Category definitions
  • Survey methodology
  • Market data methodology
  • Consumer data methodology

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