The health trend: who to target and how to make it work for you
|出版日期||內容資訊||英文 78 Pages
|在健康方面消費者趨勢 The health trend: who to target and how to make it work for you|
|出版日期: 2015年09月30日||內容資訊: 英文 78 Pages||
Consumers are becoming increasingly health-conscious as they strive to achieve the lifestyle ideal of happy, healthy and balanced. The adverse effects of an unhealthy lifestyle are frequently broadcast in the media, which furthers the urgency among consumers seek out healthy products. However, consumers face many hurdles as they look to adopt healthy lifestyles including their own desires to indulge, an unwillingness to make wholesome lifestyle changes, and difficulty understanding nutritional information. The challenge facing the food and beverage industry is how to effectively target the health-conscious with products meeting their needs.
Canadean's 'The health trend: who to target and how to make it work for you' report is a detailed look into the health trend, focussing on consumer targets which will prove most successful, and their specific needs. The report explains the reasons why health is becoming increasingly salient to both individual consumers and society as a whole, and what needs to happen to effectively target these consumers. The report details current and future expectations of behavior towards to the health, derived from the survey responses of 52,000 global consumers in 48 countries.