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市場調查報告書

嬰兒食品的越南市場

Baby Food in Vietnam

出版商 Canadean 商品編碼 341865
出版日期 內容資訊 英文 91 Pages
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嬰兒食品的越南市場 Baby Food in Vietnam
出版日期: 2015年09月30日 內容資訊: 英文 91 Pages
簡介

越南的嬰兒食品市場,這幾年急速成長。作為經濟擴大的結果,家族的所得增加,許多女性進入都市區的職場。

本報告提供越南的嬰兒食品市場相關調查分析,以現在、未來市場趨勢為焦點,提供消費資料、主要企業簡介、產品的市場簡介、零售概要、未來預測相關的系統性資訊。

第1章 摘要整理

第2章 市場背景

  • 出生數
  • 消費者
  • 社會、人口統計趨勢
  • 女性僱用
  • 哺乳趨勢
  • 法規

第3章 市場簡介

  • 概要
  • 嬰兒牛奶
  • 嬰兒麥片、乾燥食品
  • 嬰兒餐、其他嬰兒食品

第4章 零售

  • 零售結構
  • 嬰兒食品零售

第5章 供應商

  • 企業簡介
    • 簡介
    • Abbott SA
    • Friesland Campina Dutch Lady Vietnam
    • Vietnam Dairy Products Joint-Stock Company - Vinamilk
    • Nestle Vietnam Ltd
    • Mead Johnson Vietnam Company Ltd
    • Hipp
    • Dumex Vietnam (Danone)
    • 其他

第6章 生產與國際貿易

  • 生產
  • 進口
  • 出口

第7章 未來

  • 未來的決策要素
  • 未來趨勢

第8章 經濟背景

  • 政治、經濟摘要
  • 經濟背景

第9章 商店檢查

  • 簡介
  • 結果

第10章 附錄

目錄
Product Code: BF0123MR

Summary

The Vietnamese baby food market has been growing rapidly over the last few years, family incomes have increased as a result of the expanding economy and more women have been drawn into the urban workplace. These mothers have increasingly found they have less time to spend preparing food and less time to spend with their young children. This, coupled with the greater availability of prepared baby food in modern retail outlets, has fuelled strong growth in the baby food market.

Key Findings

  • Milks constitute the bulk of the market, although high volume growth has also been registered in cereals/dried meals as well as in the still small meals and others sector.
  • Growth in both value and volume terms has been strong in all three major sectors. Volume sales have risen by 50% over the period 2008 to 2014, with milks rising by 53%, meals and others by 51% and cereals by 40%.
  • Baby milks will continue to dominate the market, and should show significant growth, although other sectors are expected to expand faster in value terms as a result of the 2015 setback in the milks sector.

"Baby Food in Vietnam" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Vietnam market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

1. Executive Summary

  • 1.1. Major Developments
  • 1.2. Market Structure
  • 1.3. Per Capita
  • 1.4. Distribution
  • 1.5. The Suppliers
  • 1.6. The Future

2. Background to the Market

  • 2.1. Births
    • 2.1.1. Live Birth Rates
    • 2.1.2. Live Births by Region
    • 2.1.3. The Baby Population
  • 2.2. The Consumer
    • 2.2.1. Living Standards
    • 2.2.2. Eating Habits
  • 2.3. Socio-Demographic Trends
    • 2.3.1. Family Structure
    • 2.3.2. Women of Childbearing Age
  • 2.4. Female Employment
    • 2.4.1. Working Women
    • 2.4.2. Maternity Legislation
  • 2.5. Breastfeeding Trends
    • 2.5.1. Breastfeeding Promotion
    • 2.5.2. Breastfeeding Prevalence
  • 2.6. Regulations
    • 2.6.1. Marketing Legislation
    • 2.6.2. Food Safety
    • 2.6.3. Price Controls
    • 2.6.4. Import Regulations

3. Market Profile

  • 3.1. Overview
    • 3.1.1. Definitions
    • 3.1.2. Key Features and Developments
    • 3.1.3. Manufacturers
  • 3.2. Baby Milk
    • 3.2.1. Key Features and Developments
    • 3.2.2. Per Capita Trends
    • 3.2.3. Sector Segmentation
    • 3.2.4. Manufacturers and Brands
  • 3.3. Baby Cereals and Dried Meals
    • 3.3.1. Key Features and Developments
    • 3.3.2. Per Capita Trends
    • 3.3.3. Market Segmentation
    • 3.3.4. Manufacturers and Brands
  • 3.4. Baby Meals and Other Baby Food
    • 3.4.1. Key Features and Developments
    • 3.4.2. Per Capita Trends
    • 3.4.3. Sector Segmentation
    • 3.4.4. Manufacturers and Brands

4. Retailing

  • 4.1. Retail Structure
  • 4.2. Baby Food Retailing

5. The Suppliers

  • 5.1. Company Profiles
    • 5.1.1. Introduction
    • 5.1.2. Abbott SA
    • 5.1.3. Friesland Campina Dutch Lady Vietnam
    • 5.1.4. Vietnam Dairy Products Joint-Stock Company - Vinamilk
    • 5.1.5. Nestle Vietnam Ltd
    • 5.1.6. Mead Johnson Vietnam Company Ltd
    • 5.1.7. Hipp
    • 5.1.8. Dumex Vietnam (Danone)
    • 5.1.9. Other Manufacturers

6. Production and Foreign Trade

  • 6.1. Production
  • 6.2. Imports
  • 6.3. Exports

7. The Future

  • 7.1. Future Determinants
    • 7.1.1. Live Birth Trends
    • 7.1.2. Consumer Attitudes
    • 7.1.3. Breastfeeding
  • 7.2. Future Trends

8. Economic Background

  • 8.1. Political and Economic Summary
  • 8.2. Economic Background

9. Storechecks

  • 9.1. Introduction
  • 9.2. Results

10. Appendix

  • 10.1. What is this Report About?
  • 10.2. Time Frame
  • 10.3. Product Category Coverage
  • 10.4. Methodology
  • 10.5. About ERC - a division of Canadean
  • 10.6. Disclaimer
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