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市場調查報告書

嬰兒食品的越南市場

Baby Food in Vietnam

出版商 GlobalData 商品編碼 341865
出版日期 內容資訊 英文 134 Pages
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嬰兒食品的越南市場 Baby Food in Vietnam
出版日期: 2017年01月19日 內容資訊: 英文 134 Pages
簡介

越南的嬰兒食品市場,這幾年急速成長。作為經濟擴大的結果,家族的所得增加,許多女性進入都市區的職場。

本報告提供越南的嬰兒食品市場相關調查分析,以現在、未來市場趨勢為焦點,提供消費資料、主要企業簡介、產品的市場簡介、零售概要、未來預測相關的系統性資訊。

第1章 摘要整理

第2章 市場背景

  • 出生數
  • 消費者
  • 社會、人口統計趨勢
  • 女性僱用
  • 哺乳趨勢
  • 法規

第3章 市場簡介

  • 概要
  • 嬰兒牛奶
  • 嬰兒麥片、乾燥食品
  • 嬰兒餐、其他嬰兒食品

第4章 零售

  • 零售結構
  • 嬰兒食品零售

第5章 供應商

  • 企業簡介
    • 簡介
    • Abbott SA
    • Friesland Campina Dutch Lady Vietnam
    • Vietnam Dairy Products Joint-Stock Company - Vinamilk
    • Nestle Vietnam Ltd
    • Mead Johnson Vietnam Company Ltd
    • Hipp
    • Dumex Vietnam (Danone)
    • 其他

第6章 生產與國際貿易

  • 生產
  • 進口
  • 出口

第7章 未來

  • 未來的決策要素
  • 未來趨勢

第8章 經濟背景

  • 政治、經濟摘要
  • 經濟背景

第9章 商店檢查

  • 簡介
  • 結果

第10章 附錄

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目錄
Product Code: BF227MR

The baby food market in Vietnam has been growing rapidly over the last few years. Higher incomes, particularly in urban areas, greater product diversity and better retail distribution boosted the growth of this market. In 2015, sales of milks accounted for 84%, cereals and dried meals for a further 13.2%, with wet meals, drinks and snacks making up the remaining 2.7%. Growth in both value and volume terms has been strong in all three major sectors. As the economy is predicted to experience healthy growth, leading to higher disposable incomes, the sales of baby food are expected to grow by 76% at current prices, equivalent to real value growth of 40% and total volume sales by 35.5% by 2021.

Key Findings

  • Consumption of baby food in Vietnam has increased by 48.8% since 2009. Market value reached 144.4% more than in 2009, and equivalent to growth of 54.1% at constant prices.
  • Consumption levels remain higher in the two main urban centers, Hanoi and Ho Chi Minh City, than in other smaller cities or the rural parts of the country.
  • Milks constitute the bulk of the market and high volume growth is registered in cereals and dry meals.
  • Growing-up milk constitutes the largest part of the milks sector.
  • Vinamilk is the only one significant domestic supplier of baby food.
  • Sales remain dominated by four companies, which together accounted for 83% of sales value in 2015.

Synopsis

"Baby Food in Vietnam" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Vietnam market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Introduction

Executive summary

Definitions

Background to the Market

Births - Live Birth Rates

Births - Measures to control the birth

Births by Region

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Market Overview

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals and dry meals

Baby wet meals and Others

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Abbott Nutrition Vietnam

Friesland Campina Dutch Lady Vietnam

Vietnam Dairy Products Joint Stock Company -Vinamilk

Mead Johnson Vietnam Company Ltd

Nestle Vietnam Ltd.

Hipp

Dumex Vietnam - Danone Vietnam Company Ltd.

Other Suppliers

Distribution

Baby Food Retailing

Economic background

Economic background

Key macro-economic forecasts

Prospects and forecasts

Birth and population projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About GlobalData

List of Tables

  • Table 1: Birth and Population Trends, 2005-2015
  • Table 2: Urban and Rural Population, 2005-2015
  • Table 3: Population by Area and Major Cities, 2014
  • Table 4: Trends in Annual Per Capita Income, 2008-2014
  • Table 5: Poverty Rates by Region, 2010-2014
  • Table 6: Marital Status of Women of Child-Bearing Age, %, 2013
  • Table 7: Women of Child-Bearing Age, by Age Groups, 2015
  • Table 8: Trends in Women's Employment, 2009-2015
  • Table 9: Breastfeeding Rates in Urban and Rural Hanoi, 2008-2010
  • Table 10: Breastfeeding Rates by Socio-Economic Criteria, 2014
  • Table 11: Median Duration of Breastfeeding by Socio-Economic Criteria, 2014
  • Table 12: Market Size, 2015, and Growth Rates, 2009-2015
  • Table 13: Baby Food: Manufacturer Shares, Value and Volume, %, 2009-2015
  • Table 14: Baby Food: Manufacturer Shares by Sector, %, 2015
  • Table 15: Projected Market Size, 2021, and Growth Rates, 2015-2021
  • Table 16: Baby Milks: Brand Price Positioning Analysis, 2016
  • Table 17: Baby Milks: Facings by Pack Type, 2016
  • Table 18: Baby Milks: Facings by Pack Size, 2016
  • Table 19: Baby Milks: Manufacturer Shares, % Value and Volume , 2010-2015
  • Table 20: Baby Milks: Manufacturer Shares by Segment (Value), %, 2015
  • Table 21: First Stage Baby Milks: Manufacturer Shares by Value, 2009-2015
  • Table 22: Second Stage Baby Milks: Manufacturer Shares by Value, 2009-2015
  • Table 23: Special Dietary Baby Milks: Manufacturer Shares by Value, 2009-2015
  • Table 24: Third Stage Baby Milks: Manufacturer Shares by Value, 2010-2015
  • Table 25: First Stage Baby Milks: Brand Shares, 2009 and 2011
  • Table 26: Second Stage Baby Milks: Brand Shares, 2009 and 2011
  • Table 27: Special Baby Milks: Brand Shares, 2009 and 2011
  • Table 28: Baby Cereals, Prices by Manufacturer and Brand, 2016
  • Table 29: Baby Cereals: Facings by Pack Type, 2016
  • Table 30: Baby Cereals: Facings by Pack Size, 2016
  • Table 31: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2010-2015
  • Table 32: Breakdown of Sales by Product Type, 2015
  • Table 33: Baby Meals, Prices by Manufacturer and Brand, 2016
  • Table 34: Finger Foods, Prices by Manufacturer and Brand, 2016
  • Table 35: Baby Drinks, Prices by Manufacturer and Brand, 2016
  • Table 36: Baby Meals: Facings by Pack Size, 2016
  • Table 37: Finger Foods: Facings by Pack Type, 2016
  • Table 38: Finger Foods: Facings by Pack Size, 2016
  • Table 39: Baby Drinks: Facings by Pack Type, 2016
  • Table 40: Baby Drinks: Facings by Pack Size, 2016
  • Table 41: Baby Meals and Others : Manufacturer Shares, Value and Volume, %, 2010-2015
  • Table 42: Vinamilk: Financial Performance, 2009-2015
  • Table 43: Baby Food Retail Distribution by Channel, 2010-2015
  • Table 44: Baby Food Retail Distribution by Channel, 2010-2015
  • Table 45: Key Macro-Economic Indicators, 2009-2016
  • Table 46: Key Macro-Economic Forecasts, 2015-2021
  • Table 47: Birth and Population Projections, 2009-2021
  • Table 48: Women of Child-Bearing Age, by Age Groups, 2015 and 2020
  • Table 49: Baby Population, Number of Babies, '000, 2005-2021
  • Table 50: Baby Food: Market Value, Current Prices, 2009-2015
  • Table 51: Baby Food: Market Value, Constant Prices, 2009-2015
  • Table 52: Baby Food: Market Value, US$, 2009-2015
  • Table 53: Baby Food: Market Volume, Tons, 2009-2015
  • Table 54: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
  • Table 55: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
  • Table 56: Baby Food: Per Capita Expenditure, US$, 2009-2015
  • Table 57: Baby Food: Per Capita Consumption, Grams, 2009-2015
  • Table 58: Baby Milks: Sector Trends, 2009-2015
  • Table 59: Baby Milks: Segmentation By Type, Value and Volume, 2010-2016
  • Table 60: Baby Milks: Brand Price Analysis, 2016
  • Table 61: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
  • Table 62: Baby Wet Meals and Others: Sector Trends, 2009-2015
  • Table 63: Imports of Baby Milks and Cereals by Country of Origin, Value, 2011-2014
  • Table 64: Imports of Baby Milks and Cereals by Country of Origin, Volume, 2011 and 2013
  • Table 65: Baby Meals: Import Trends, Value, 2009-2014
  • Table 66: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
  • Table 67: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
  • Table 68: Baby Food: Market Value Forecasts, US$, 2015-2021
  • Table 69: Baby Food: Market Volume Forecasts, Tons, 2015-2021
  • Table 70: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
  • Table 71: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
  • Table 72: Baby Food: Per Capita Expenditure, US$, 2015-2021
  • Table 73: Baby Food: Per Capita Consumption, Grams, 2015-2021
  • Table 74: Baby Food: Facings Allocation by Product Type and by City

List of Figures

  • Figure 1: Baby Food: Market Size, 2009-2015
  • Figure 2: Baby Food: Market Segmentation, 2015
  • Figure 3: Baby Food: Per Capita, 2009-2015
  • Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
  • Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
  • Figure 6: Baby Milks: Sector Trends, 2009-2015
  • Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 8: Baby Milks: Sector Segmentation, Value and Volume, 2010-2016
  • Figure 9: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
  • Figure 10: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 11: Baby Wet Meals and Others: Sector Trends, 2009-2015
  • Figure 12: Baby Wet Meals and Others: Per Capita Expenditure and Consumption, 2009-2015
  • Figure 13: Milks and Cereals : Country of Origin, % Volume, Top Five, 2014
  • Figure 14: Baby Food: Manufacturer Shares, Value %, 2015
  • Figure 15: Baby Food: Manufacturer Shares, Volume %, 2015
  • Figure 16: Baby Food: Market Size, 2015-2021
  • Figure 17: Baby Food: Market Segmentation, 2021
  • Figure 18: Baby Food: Per Capita, 2015-2021
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