Shopper targeting: how to turn consumer insights into in-store and online success
|出版日期||內容資訊||英文 81 Pages
|開拓消費顧客：如何成功連結消費者思考至實質店舖／線上店舖 Shopper targeting: how to turn consumer insights into in-store and online success|
|出版日期: 2015年09月30日||內容資訊: 英文 81 Pages||
Routine and inertia in shopping habits is preventing people from finding new products that meet their needs. Consumers want to live healthier lifestyles, try new experiences, get better value for money, and support ethical brands. However, their shopping habits often get in the way of finding products that meet these needs. Retailers and brands need new strategies to break through shoppers' busy lives, their reluctance to try new products, the routine and inertia in their shopping habits, and their lack of emotive connection with products.
The use of NFC technology and personalized promotions will disrupt habitual shopping trips and encourage shoppers to try something new
The "Shopper targeting: how to turn consumer insights into in-store and online success" report by Canadean aims to 'get into the minds of consumers' and examine what motivates them when it comes to shopping. Increased competition in the market and the rise of discounters who have adopted a low SKU model are some of the market-led factors that are having an impact of the profitability of retailers. From a shopper perspective, busy lives and routine and inertia in shopping are some of things that prevents them from trading up to higher margin products that better meet consumer needs.