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市場調查報告書

馬來西亞烈酒市場:消費者、市場分析

Consumer and Market Insights: Spirits in Malaysia

出版商 Canadean 商品編碼 340790
出版日期 內容資訊 英文 56 Pages
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馬來西亞烈酒市場:消費者、市場分析 Consumer and Market Insights: Spirits in Malaysia
出版日期: 2016年09月29日 內容資訊: 英文 56 Pages
簡介

馬來西亞烈酒市場2014∼2019年數量與金額皆預計將大幅成長。種類分類以傳統蒸餾酒佔市場大部分、琴酒佔有率也急速伸高、從傳統酒類到琴酒、威士忌。烈酒容易取得、製造商積極促銷活動 (特分類是春節期間) 為烈酒需求擴大主因。

本報告針對馬來西亞烈酒市場現狀與未來展望進行分析、提供市場規模 (數量、金額) 實績與預測 (今後6年)、商品種類分類詳細數據、流通管道/包裝概況、主要企業檔案、今後市場方向性調查、考察。

介紹

  • 分析概要、定義

市場概要

  • 宏觀經濟指標:人口、年齡構造、GDP、消費者價格指數
  • 零售業、食品服務產業概況:分析重點
  • 烈酒市場規模 (數量、金額)
  • 過去、未來消費量
  • 高級品/次級品轉換頻率
  • 種類分類市場規模
  • 種類分類市場規模 (實績、預測)
  • 馬來西亞烈酒市場:贏家與輸家
  • 種類分類市場佔有率與變動
  • 種類分類價格水準

零售業者與包裝

  • 馬來西亞食品市場:代表性零售業者
  • 馬來西亞烈酒市場:代表性流通管道
  • 馬來西亞烈酒市場:代表性流通管道 (種類分類)
  • 馬來西亞烈酒市場:包裝種類分類
  • 馬來西亞烈酒市場:盒裝/外裝種類分類
  • 馬來西亞烈酒市場:包裝種類分類 (預測值)
  • 馬來西亞烈酒市場:私人品牌業績與專門品牌比較
  • 馬來西亞烈酒市場:代表企業 (種類分類)
  • 馬來西亞烈酒市場:代表品牌 (種類分類)

消費者動向分析

  • Canadean消費者動向分析架構與副趨勢解說
  • 馬來西亞烈酒市場主要動向
    • 市場趨勢對烈酒消費的影響
    • 捕捉市場趨勢的方法
    • 市場趨勢變化方向性
    • 目標消費者人口動向
  • 促進消費量的市場主要成長促進因素

商品開發範例

  • 馬來西亞烈酒市場發售新商品範例

附錄

圖表一覽

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目錄
Product Code: CS3945MF

Summary

The Malaysian Spirits market is led by the Specialty Spirits category in volume terms and Whiskey in value terms. While the Gin and Genever category is forecast to register fastest growth during 2015-2020 in both value and volume terms. On-trade transactions account for the majority share in distribution in the market. Bacardi Limited is the leading player in the market. Screw Top is the commonly used closure type in the market.

Key Findings

  • The Gin and Genever category is forecast to register the fastest volume growth during 2015-2020.
  • The Whiskey category is the largest value category in the Malaysian Spirits market.
  • On-trade transactions account for the majority share in distribution in Malaysia's Wine and Spirits market.
  • Camino Real is the leading brand in the Tequila and Mezcal category.
  • Malaysian consumers are opting for value for money products in the Spirits market.
  • Screw Top is the commonly used closure type in the Malaysian Spirits market.

Canadean's Consumer and Market Insights report on the Spirits market in Malaysia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper and Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

  • Value and volume analysis for Malaysia's Spirits market
  • Impact of exchange rate fluctuations on Malaysia's Spirits market
  • Degree of trade up/down in Malaysia's Spirits market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Retail Landscape and Key Distribution Channels

  • Leading retailers in Malaysia's Wine and Spirits market
  • Leading distribution channels (volume terms) in Malaysia's Spirits market
  • Leading distribution channels (volume terms) by category

Competitive Landscape

  • Market share of leading brands (in volume terms) by category

Packaging

  • Spirits market by type of packaging material/container (in volume terms)
  • Spirits market by type of packaging closure/outer (in volume terms)
  • Spirits market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in MYR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to MYR
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Average price per litrecomparison by categories
  • Table 7: Leading retailers
  • Table 8: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume analysis, 2010-2020
  • Figure 3: Consumers purchase behavior -Trading up/down, 2015
  • Figure 4: Market volume share analysis by category, 2015
  • Figure 5: Market value growth analysis by category, 2010-2020
  • Figure 6: Historic and forecast value analysis by category, 2010-2020
  • Figure 7: Change in market share by category, 2015-2020
  • Figure 8: Leading distribution channels, overall Wine and Spirits, 2012-2015
  • Figure 9: Leading distribution channels, overall Spirits market, 2015
  • Figure 10: Leading distribution channels by category, 2015
  • Figure 11: Brand share analysis by category (by volume), 2015
  • Figure 12: Packaging analysis -key packaging material, container, closure and outer type, 2015
  • Figure 13:Growth in key packaging material, container, closure and outer type, 2015-2020
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