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市場調查報告書

嬰兒食品的台灣市場

Baby Food in Taiwan

出版商 Canadean 商品編碼 340500
出版日期 內容資訊 英文 81 Pages
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嬰兒食品的台灣市場 Baby Food in Taiwan
出版日期: 2015年09月24日 內容資訊: 英文 81 Pages
簡介

台灣的嬰兒食品市場規模比較小,而且受到近幾年在全球是出生率最低之一的大幅影響。很多母親在工作,雖然感受到嬰兒食品便利性的魅力,但是同時認識母乳養育的重要性,擔憂著嬰兒食品的健康方面、安全方面。

本報告提供台灣的嬰兒食品市場最新趨勢相關調查,出生率,生活方式,家族結構,女性的僱用,相關的法律等台灣市場背景,各產品種類的主要發展趨勢,市場規模的變化與預測,主要製造商與品牌,流通結構,製造與進出口的趨勢,以及主要企業的簡介等彙整。

摘要整理

  • 主要的發展趨勢
  • 市場結構
  • 每一人的消費
  • 流通
  • 供應商
  • 未來預測

市場背景

  • 出生率
    • 生存出生率
    • 生存出生數:各地區
    • 幼兒人口
    • 生產的獎勵
  • 消費者
    • 生活水準
    • 飲食習慣
  • 社會人口趨勢
    • 家族結構
    • 育兒女性數
    • 出生數:母親的各年齡
  • 工作的女性
    • 女性的僱用
    • 妊娠相關法律
  • 母乳養育趨勢
    • 母乳養育的推動
    • 母乳養育率
  • 法律規章
    • 行銷

市場簡介

  • 概要
    • 定義
    • 主要的特徵、發展趨勢
    • 製造商
  • 嬰兒用牛奶
    • 主要的特徵、發展趨勢
    • 每一人的消費趨勢
    • 市場區隔
    • 製造商、品牌
  • 嬰兒麥片
    • 主要的特徵、發展趨勢
    • 每一人的消費趨勢
    • 市場區隔
    • 製造商、品牌
  • 嬰兒餐、手指食物
    • 主要的特徵、發展趨勢
    • 每一人的消費趨勢
    • 市場區隔
    • 製造商、品牌
  • 嬰兒飲料
    • 主要的特徵、發展趨勢
    • 每一個人的消費趨勢
    • 市場區隔
    • 製造商、品牌

流通

  • 零售結構
  • 主要的食品零售業者
  • 嬰兒食品的零售業

供應商

  • 企業簡介
  • 簡介
  • Nestle Taiwan Ltd
  • Mead Johnson Nutrition (Taiwan) Ltd
  • Standard Foods Corporation
  • Abbott Laboratories Services Corp, Taiwan Branch
  • Wei Chuan Foods Corporation
  • 其他

製造、國際貿易

  • 製造
  • 進口
  • 出口

未來展望

  • 未來預測的決策因素
    • 生存出生數趨勢
    • 消費者的反應
    • 母乳養育
    • 未來趨勢

經濟背景

  • 政治、經濟:摘要
  • 經濟背景

商店分析

附錄

圖表

目錄
Product Code: BF0126MR

Summary

The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births and one of the lowest birth rates in the world. Although many mothers, particularly the large proportion who are working, are increasingly attracted by the convenience of baby food, they are very much aware of the importance of breastfeeding and are also concerned about health and safety issues, which in some cases are leading to a return to using non-commercially prepared food and drink.

Key Findings

  • There have been declines in per capita consumption in all sectors, with the exception of meals and finger foods; although in absolute terms the decline in volume consumption has been highest in the large milks sector, which has been adversely affected by the swing towards breastfeeding.
  • Meals and finger foods have shown most growth, with retail sales increasing by 43.9% over the review period, but their share of the total market remains very low (3.3% in value terms in 2014).
  • Supermarkets and hypermarkets have seen their role in the distribution of baby foods in Taiwan challenged over the review period by the increasing success of drugstores and baby stores.

"Baby Food in Taiwan" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Taiwanese market.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

  • Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation
  • Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary

  • Major Developments
  • Market Structure
  • Per Capita
  • Distribution
  • The Suppliers
  • The Future

Company News

  • Births
  • Live Birth Rates
  • Live Births by Region
  • The Baby Population
  • Incentives for Child Birth
  • The Consumer
  • Living Standards
  • Eating Habits
  • Socio-Demographic Trends
  • Family Structure
  • Number of Women of Childbearing Age
  • Birth by Age of Mother
  • Working Women
  • Female Employment
  • Maternity Legislation
  • Breastfeeding Trends
  • Breastfeeding Promotion
  • Breastfeeding Prevalence
  • Regulations
  • Marketing Legislation

Market Profile

  • Overview
  • Definitions
  • Key Features and Developments
  • Manufacturers
  • Baby Milks
  • Key Features and Developments
  • Per Capita Trends
  • Market Segmentation
  • Manufacturers and Brands
  • Baby Cereals
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands
  • Baby Meals and Finger Foods
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands
  • Baby Drinks
  • Key Features and Developments
  • Per Capita Trends
  • Sector Segmentation
  • Manufacturers and Brands

Distribution

  • Retail Structure
  • Leading Food Retailers
  • Baby Food Retailing

The Suppliers

  • Company Profiles
  • Introduction
  • Nestle Taiwan Ltd
  • Mead Johnson Nutrition (Taiwan) Ltd
  • Standard Foods Corporation
  • Abbott Laboratories Services Corp, Taiwan Branch
  • Wei Chuan Foods Corporation
  • Other Manufacturers

Production and Foreign Trade

  • Production
  • Imports
  • Exports

The Future

  • Future Determinants
  • Live Birth Trends
  • Consumer Attitudes
  • Breastfeeding
  • Future Trends

Economic Background

  • Political and Economic Summary
  • Economic Background

Storechecks

  • Political and Economic Summary
  • Economic Background

Appendix

  • What is this Report About?
  • Time Frame
  • Product Category Coverage
  • Methodology
  • About ERC - a division of Canadean
  • Disclaimer

List of Tables

  • Table 1: Baby Food: % Growth, 2008-2014
  • Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
  • Table 3: Projected Market Size, 2020 and Growth Rates, 2014-2020
  • Table 4: Birth and Population Trends, 2004-2014
  • Table 5: Live Births By Region, 2012
  • Table 6: The Baby Population, 2008-2014
  • Table 7: Trends in Marriages and Divorces, 2008-2014
  • Table 8: Women of Child-Bearing Age, by Age Groups, 2008 and 2013
  • Table 8: Live Births by Age Group of Mother, 2008-2013
  • Table 9: Number of Working Women, 2008-2015
  • Table 10: Exclusive Breastfeeding Rates, 2004-2011
  • Table 11: Breastfeeding Trends among Mothers who Deliver in Baby Friendly Hospitals
  • Table 12: Breastfeeding Rates by Location, 2011
  • Table 13: Baby Food: Market Value, Current Prices, 2008-2014
  • Table 14: Baby Food: Market Value, Constant Prices, 2008-2014
  • Table 15: Baby Food: Market Value, US Dollars, 2008-2014
  • Table 16: Baby Food: Market Volume, 2008-2014
  • Table 17: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
  • Table 18: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
  • Table 19: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
  • Table 20: Baby Food: Per Capita Consumption, 2008-2014
  • Table 21: Baby Food: Trends in Manufacturer Share, 2008-2014
  • Table 22: Baby Food: Manufacturer Shares by Sector, Value, 2014
  • Table 22: Baby Food: Manufacturer Shares by Sector, Volume, 2014
  • Table 23: Baby Milks: Sector Trends, 2008-2014
  • Table 24: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
  • Table 32: Baby Milks: Segmentation Value, 2008-2014
  • Table 33: Baby Milks: Brand Price Analysis, 2014
  • Table 34: Baby Milks: Brand Price Positioning Analysis, 2014
  • Table 35: Baby Milks: Facings Allocation by Pack Size
  • Table 37: Baby Milks: Manufacturer Shares, Trends, 2008-2014
  • Table 38: Baby Milks: Brands by Segment, 2015
  • Table 39: Baby Cereals: Sector Trends, 2008-2014
  • Table 40: Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
  • Table 41: Baby Cereals: Brand Price Positioning Analysis, 2014
  • Table 42: Baby Cereals: Facings Allocation by Pack Size
  • Table 43: Baby Cereals: Manufacturer Shares, 2008-2014
  • Table 44: Baby Meals and Finger Foods: Sector Trends, 2008-2014
  • Table 45: Baby Meals and Finger Foods: Per Capita Expenditure and Consumption, 2008-2014
  • Table 46: Baby Meals and Finger Foods: Manufacturer Shares, 2008-2014
  • Table 47: Baby Drinks: Sector Trends, 2008-2014
  • Table 48: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
  • Table 49: Baby Drinks: Manufacturer Shares, 2008-2014
  • Table 50: Number of Retail Outlets, 2009-2013
  • Table 51: Number of Retail Outlets by Type, 2008-2013
  • Table 52: Sales of Baby Food by Outlet Type, 2008-2014
  • Table 53: Imports of Baby Food by Type, Value and Volume, 2010-2014
  • Table 54: Imports of Baby Milks and Cereals by Country of Origin, Value and Volume, 2013 and 2014
  • Table 55: Birth and Population Projections, 2008-2020
  • Table 56: Baby Population, 2014-2020
  • Table 57: Number of Women of Childbearing Age by Age Group, 2013 and 2020
  • Table 58: Baby Food: Market Value Forecasts, Current Prices, 2014-2020
  • Table 59: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
  • Table 60: Baby Food: Market Value Forecasts, US Dollars, 2014-2020
  • Table 61: Baby Food: Market Volume Forecasts, 2014-2020
  • Table 62: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
  • Table 63: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
  • Table 64: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
  • Table 65: Baby Food: Per Capita Consumption Forecasts, 2014-2020
  • Table 66: Economic Indicators, 2008-2015
  • Table 67: Key Macro-Economic Forecasts, 2014-2020
  • Table 68: Baby Food: Facings Allocation by Product Type

List of Figures

  • Figure 1: Baby Food: Market Size, 2008-2014
  • Figure 2: Baby Food: Market Segmentation, 2014
  • Figure 3: Manufacturer Shares, 2014
  • Figure 4: Baby Food: Manufacturer Representation, Value, 2014
  • Figure 5: Baby Food: Manufacturer Representation, Volume, 2014
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