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市場調查報告書

烈酒的印尼市場:消費者、市場分析

Consumer and Market Insights: Spirits in Indonesia

出版商 Canadean 商品編碼 340288
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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烈酒的印尼市場:消費者、市場分析 Consumer and Market Insights: Spirits in Indonesia
出版日期: 2016年09月15日 內容資訊: 英文 54 Pages
簡介

印尼的烈酒市場,預計從2014年到2019年顯示成長 (以金額為準) 。從2014年到2019年預測期間,烈酒分類佔最大的佔有率(以數量為準) ,而龍舌蘭酒及帶蟲龍舌蘭酒成為成長最快速的分類。價格和易得性對很多印尼的消費者來說很重要,不過,近幾年的經濟發展帶給中產階級消費者的購買力增加,他們購買進口烈酒以滿足味覺。可是,由於關稅率的提高,進口烈酒的價格急劇上升,導致印尼的違法烈酒的消費可能性,產生國際名牌間的競爭。

本報告提供印尼的烈酒市場上最新趨勢及產業結構之相關詳細分析、市場規模資料與成長、各分類的規模與成長、主要企業、流通資料 (各分類的佔有率) 、包裝相關資料、消費者層級趨勢,及未來預測等估計、考察。

簡介

該國背景

  • 宏觀經濟指標:人口和年齡結構,GDP及消費者物價指數 (CPI)

市場概要

  • 印尼的烈酒市場市場價值、數量
  • 印尼的烈酒市場上消費量的轉變、預測
  • 印尼的烈酒市場上貿易的增減度
  • 印尼的烈酒市場規模 (數量) :各分類
  • 印尼的烈酒市場規模 (金額) 的轉變、預測:各分類
  • 印尼的烈酒市場上勝者和敗者
  • 印尼的烈酒市場上分類層級的平均價格
  • 印尼的烈酒市場上各分類的佔有率、市場佔有率的變化

流通管道

  • 印尼的烈酒、葡萄酒市場上主要的流通管道
  • 印尼的烈酒市場上主要的流通管道:各分類

包裝

  • 烈酒市場:各包裝類型
  • 封蓋/外包裝
  • 預測

品牌佔有率

  • 印尼的烈酒市場上領導品牌:各分類

消費者趨勢分析

  • 消費者趨勢架構、次趨勢的說明
  • 印尼的烈酒市場上主要趨勢
  • 預計市場主要促進要素越髮帶來消費的影響

創新的實例

  • 在印尼的烈酒市場中發售的新產品範例

附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CS3940MF

Summary

The Indonesian Spirits market is led by the Specialty Spirits category in both value and volume terms. The Tequila and Mezcal category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Diageo Plc., Pernod Ricard S.A. and sumer sari mekar perkasa pt are the leading market players in the country.

Key Findings

  • The Specialty Spirits category is the largest category by volume in the Indonesian Spirits market.
  • The Tequila and Mezcal category is forecast to witness the fastest value growth during 2015-2020.
  • The Light Rum segment is expected to gain share growth within the Rum category.
  • The Spirits market account for nearly four-fifth of the overall Wine and Spirits retail sales in Indonesia.
  • Screw Top is the commonly used closure type in the Indonesian Spirits market.

Canadean's Consumer and Market Insights report on the Spirits market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

  • Market data: Overall market value and volume data with growth analysis for 2010-2020
  • Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
  • Leading players: Market share of brands from 2012-2015
  • Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
  • Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Reasons To Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table of Contents

Introduction

  • Report Scope

Country Context

  • Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview

  • Value and volume analysis for the Indonesian Spirits market
  • Impact of exchange rate fluctuations on the Indonesian Spirits market
  • Volume analysis by category
  • Market value and growth rates, by category
  • Historic and forecast value analysis by category
  • Winners and losers by categories with change in market share
  • Segment share in a category (value terms) and change in market share
  • Average category level pricing

Key Distribution Channels

  • Leading distribution channels (volume terms) in the Indonesian Spirits market
  • Leading distribution channels (volume terms) by category

Competitive Landscape

  • Market share of leading brands (in volume terms) by category

Packaging

  • Spirits market by type of packaging material/container (in volume terms)
  • Spirits market by type of packaging closure/outer (in volume terms)
  • Spirits market by type of packaging, forecast (in volume terms)

Appendix

  • Country context
  • Category value and volume data
  • Sector Overview
  • Segment data
  • Packaging data
  • Category definitions
  • Segment definitions
  • Channel definitions
  • Methodology
  • About Canadean

List of Tables

  • Table 1: Market value analysis in IDR and US$, 2010-2020
  • Table 2: Market volume growth analysis, 2010-2020
  • Table 3: Exchange rate fluctuations: US$ to IDR
  • Table 4: Market volume growth, by category, 2015-2020
  • Table 5: Segment level analysis by category, 2015
  • Table 6: Average price per litre comparison by categories
  • Table 7: Leading brands by category, 2015

List of Figures

  • Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
  • Figure 2: Market volume analysis, 2010-2020
  • Figure 3: Market volume share analysis by category, 2015
  • Figure 4: Market value growth analysis by category, 2010-2020
  • Figure 5: Historic and forecast value analysis by category, 2010-2020
  • Figure 6: Change in market share by category, 2015-2020
  • Figure 7: Leading distribution channels, overall Wine and Spirits, 2012-2015
  • Figure 8: Leading distribution channels, overall Spirits market, 2015
  • Figure 9: Leading distribution channels by category, 2015
  • Figure 10: Brand share analysis by category (by volume), 2015
  • Figure 11: Private label penetration by category, 2015
  • Figure 12: Private label and brand share growth, 2012-2015
  • Figure 13: Packaging analysis - key packaging material, container, closure and outer type, 2015
  • Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020
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