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市場調查報告書

韓國旅行、觀光業

Travel and Tourism in South Korea to 2019

出版商 Canadean 商品編碼 339674
出版日期 內容資訊 英文 113 Pages
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韓國旅行、觀光業 Travel and Tourism in South Korea to 2019
出版日期: 2015年09月19日 內容資訊: 英文 113 Pages
簡介

本報告針對韓國觀光部門、提供市場數據、實績與預測、支出模式分析、旅行分析、相關產業分析。

摘要整理

介紹

旅行、觀光部門

國內觀光業

  • 韓國國內觀光市場市場摘要與主要發展動向
  • 韓國國內旅客數量、國內支出額實績值與預測值
  • 國內旅客詳情:訪問目的、季節、平均旅行日數、住宿者數量

入境旅遊觀光業

  • 韓國入境旅遊觀光市場市場摘要與主要發展動向
  • 韓國入境旅遊旅行者數、入境旅遊支出實績值與預測值
  • 韓國入境觀光客數量前十名國家
  • 入境旅遊觀光客詳情:目的分類、移動方式分類
  • 入境旅遊觀光客詳情:平均旅行日數、住宿者數量

出境旅遊觀光業

  • 韓國出境旅遊觀光市場市場摘要與主要發展動向
  • 韓國出境旅遊旅行者數、出境旅遊支出實績值與預測值
  • 韓國出境觀光客數前十名國家
  • 出境旅遊觀光客詳情:目的分類、移動方式分類
  • 出境旅遊觀光客詳情:平均旅行日數、住宿者數量

航空公司

  • 韓國航空產業市場摘要與主要發展動向
  • 韓國航空市場收益、銷售座椅數
  • 廉航公司:座椅總數、銷售座椅數、座椅使用率
  • 廉航公司:總收益、乘客單人收益額
  • 廉航公司:收益/旅客周轉量、可用周轉量
  • 全方位服務航空公司:座椅總數、銷售座椅數、座椅使用率
  • 全方位服務航空公司:總收益、乘客單人收益額
  • 全方位服務航空公司:收益/旅客周轉量、可用周轉量
  • 包機:座椅總數、銷售座椅數、座椅使用率
  • 包機:總收益、乘客單人收益額
  • 包機:收益/旅客周轉量、可用周轉量
  • 競爭情況

飯店

  • 韓國飯店產業市場摘要與主要發展動向
  • 韓國飯店產業收益額、可販售房間數量、同室平均收益額
  • 飯店件數與可販售房間數量:種類分類
  • 經濟飯店:收益額、房間使用率、可販售房間數量、販售房間數量
  • 經濟飯店:可販售房間單間收益額、單間收益額
  • 經濟飯店:顧客種類分類收益額、住宿者數量
  • 中級飯店:收益額、房間使用率、可販售房間數量、販售房間數量
  • 中級飯店:可販售房間單間收益額、單間收益額
  • 中級飯店:顧客種類分類收益額、住宿者數量
  • 上級飯店:收益額、房間使用率、可販售房間數量、販售房間數量
  • 上級飯店:可販售房間單間收益額、單間收益額
  • 上級飯店:顧客種類分類收益額、住宿者數量
  • 高級飯店:收益額、房間使用率、可販售房間數量、販售房間數量
  • 高級飯店:可販售房間單間收益額、單間收益額
  • 高級飯店:顧客種類分類收益額、住宿者數量
  • 競爭情況

租車

  • 韓國租車產業市場規模
  • 租車市場規模(車種分類、地區分類)、單日平均收益額
  • 租車車隊規模、使用日數、使用率

旅行社

  • 韓國旅行社市場規模
  • 線上/店面收益額(業者分類)

機場檔案

市場數據

  • 國內觀光業
  • 入境旅遊觀光業
  • 出境旅遊觀光業
  • 航空公司
  • 飯店
  • 租車
  • 旅行社
  • 觀光業生產額
  • 觀光業員工人數

附錄

圖表

目錄
Product Code: TT0233MR

Summary

Both inbound and domestic trips registered healthy growth during the historic period. However, the outbreak of a deadly virus called Middle East Respiratory Syndrome (MERS) during mid 2015; is expected to show a decline in the number of inbound tourists. In order to attract foreign tourists back to the country, Korea Tourism Organization (KTO) launched its 100-day Tourism Recovery Plan in 2015 through which they can promote the country's tourism locations, cuisine and other tourism offerings. To promote domestic tourism, in 2014, the President announced measures such as domestic tourism week and alternative holiday systems at the workplaces. Moreover, outbound trips increased in 2014 following the South Korean Won currency appreciation against the Japanese yen and other foreign currencies such as the euro.

Key Findings

  • South Korea's travel and tourism sector performed well during the historic period (2009-2014), supported by a rise in both domestic and inbound trips. Moreover, international arrivals increased at a CAGR of 12.78%, while inbound tourist expenditure increased at a historic period CAGR of 8.48%. Korean pop culture, easy visa policies and the improved transport capacity of airlines were a few major factors that can be attributed for the growth of inbound tourism.
  • The outbound trips increased in 2014 due to the appreciation of the South Korean Won against the Japanese yen and other foreign currencies such as the euro. However, due to an outbreak of a deadly virus called Middle East Respiratory Syndrome (MERS) during mid 2015, inbound tourism is expected to be adversely affected.
  • By 2017, South Korea aims to attract almost 350,000 Russian medical tourists each year. Following the visa-free agreement between both the countries in 2014, South Korea has become easily approachable for the Russians as travelers are allowed to visit in either direction for up to 60 days without a visa. Moreover, in March 2015, an exhibition was held in Sibexpocentre Exhibition Complex in Irkutsk (Russia), demonstrating South Korea's latest achievements aiming to establish business partnership in the field of medicine and medical tourism with Russia, and providing information about traveling in South Korea. Leading Korean medical facilities, tour operators and other organizations working in the field of medical tourism were main part of this exhibition.
  • Several hotel chains are expanding in South Korea, for example, Starwood Hotels and Resorts Worldwide has partnered with Parnas Hotel to launch its first Luxury Collection brand in Seoul in 2016. Wyndham Hotel Group is also set to expand its presence in South Korea with 26 new construction hotels, expected to be completed by 2018. Moreover, by November 2015, Best Western (BW) is planning to develop its first urban boutique hotel concept Vib in Seoul.

Canadean's report - "Travel and Tourism in South Korea to 2019" provides detailed information on the South Korean tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

  • Historic and forecast tourist volumes covering the entire South Korean Travel andTourism sector
  • Detailed analysis of tourist spending patterns in South Korea for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
  • Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound and outbound tourism, with analysis using similar metrics
  • Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the South Korean Travel and Tourism sector
  • Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
  • Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Table of Contents

Executive Summary

Introduction

Travel and Tourism Sector in Context

Domestic Tourism

  • Market summary and key developments in South Korean domestic tourism market
  • Historical and projected figures for domestic trips and domestic expenditure in South Korea
  • Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays

Inbound Tourism

  • Market summary and key developments in South Korean inbound tourism market
  • Historical and projected figures for inbound trips and inbound expenditure in South Korea
  • Tourist arrivals from top 10 countries to South Korea
  • Inbound trips-trips by purpose of visit and mode of transport
  • Inbound trips-average length of trip and overnight stays

Outbound Tourism

  • Market summary and key developments in South Korean outbound tourism market
  • Historical and projected figures for outbound trips and outbound expenditure in South Korea
  • Tourist departures to top 10 countries from South Korea
  • Outbound trips-trips by purpose of visit and mode of transport
  • Outbound trips-average length of trip and overnight stays

Airlines

  • Market summary and key developments in South Korean airlines industry
  • Revenues and seats sold in South Korean airlines market
  • Low cost airlines in South Korea-seats available, seats sold and load factor
  • Low cost airlines in South Korea-total revenue and revenue per customer
  • Low cost airlines in South Korea-revenue generating passenger kilometers versus kilometers available
  • Full service airlines in South Korea-seats available, seats sold and load factor
  • Full service airlines in South Korea-total revenue and revenue per customer
  • Full service airlines in South Korea-revenue generating passenger kilometers versus kilometers available
  • Charter airlines in South Korea-seats available, seats sold and load factor
  • Charter airlines in South Korea-total revenue and revenue per customer
  • Charter airlines in South Korea-revenue generating passenger kilometers versus kilometers available
  • Competitive landscape

Hotels

  • Market summary and key developments in South Korean hotel industry
  • Revenues, room nights available and revenue per available room in South Korean hotel industry
  • Hotel establishments by category and available hotel rooms by category in South Korea
  • Budget hotels-revenues, room occupancy rates, room nights available and room nights occupied
  • Budget hotels-revenue per available room and revenue per occupied room
  • Budget hotels-revenue by customer type and guests by customer type
  • Midscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
  • Midscale hotels-revenue per available room and revenue per occupied room
  • Midscale hotels-revenue by customer type and guests by customer type
  • Upscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
  • Upscale hotels-revenue per available room and revenue per occupied room
  • Upscale hotels-revenue by customer type and guests by customer type
  • Luxury hotels-revenues, room occupancy rates, room nights available and room nights occupied
  • Luxury hotels-revenue per available room and revenue per occupied room
  • Luxury hotels-revenue by customer type and guests by customer type
  • Competitive Landscape

Car Rental

  • Market value of car rental industry in South Korea
  • Car rental value in South Korea by rental type and location, and average revenue per day
  • Car rental in South Korea-fleet size, rental days and market utilization rate

Travel Intermediaries

  • Market value of travel intermediaries industry in South Korea
  • Travel intermediaries' online revenues and in-store revenues by provider

Airport Profiles

Market Data

  • Domestic tourism
  • Inbound tourism
  • Outbound tourism
  • Airlines
  • Hotels
  • Car rental
  • Travel intermediaries
  • Tourism output
  • Tourism employment

Appendix

  • Travel and tourism sector definitions

List of Tables

  • Table 1: Domestic Trips - Overnight Stays (Million), 2009-2019
  • Table 2: Average Length of Domestic Trip, 2009-2019
  • Table 3: Tourist Arrivals from Top 10 Countries (Thousands), 2009-2019
  • Table 4: Inbound Trips - Overnight Stays (Million), 2009-2019
  • Table 5: Average Length of Inbound Trip, 2009-2019
  • Table 6: Tourist Departures to Top 10 Countries (Thousands), 2009-2019
  • Table 7: Outbound Trips - Overnight Stays (Million), 2009-2019
  • Table 8: Average Length of Outbound Trip, 2009-2019
  • Table 9: Seats Available Low Cost Airlines (Million) and Load Factor (%), 2009-2019
  • Table 10: Total Revenue by Low Cost Airlines (KRW Million) and Revenue per Customer (KRW), 2009-2019
  • Table 11: Seats Available Full Service Airlines (Million) and Load Factor (%), 2009-2019
  • Table 12: Total Revenue by Full Service Airlines (KRW Million) and Revenue per Customer (KRW), 2009-2019
  • Table 13: Seats Available Charter Airlines (Thousand) and Load Factor (%), 2009-2019
  • Table 14: Total Revenue by Charter Airlines (KRW Million) and Revenue per Customer (KRW), 2009-2019
  • Table 15: Budget Hotels, Room Occupancy Rates (%)
  • Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room (KRW), 2009-2019
  • Table 17: Midscale Hotels, Room Occupancy Rates (%)
  • Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room (KRW), 2009-2019
  • Table 19: Upscale Hotels, Room Occupancy Rates (%)
  • Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room (KRW), 2009-2019
  • Table 21: Luxury Hotels, Room Occupancy Rates (%)
  • Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room (KRW), 2009-2019
  • Table 23: Top 10 Hotels (Volume), 2014
  • Table 24: Car Rentals: Average Revenue per Day (KRW), 2009-2019
  • Table 25: Car Market Utilization Rate(%), 2009-2019
  • Table 26: Travel Intermediaries Online Revenues by Type of Tourist (KRW Billion), 2009-2019
  • Table 27: Travel Intermediaries In-Store Revenues by Provider (KRW Billion), 2009-2019
  • Table 28: Number of Domestic Trips by Purpose (Thousand), 2010-2019
  • Table 29: Domestic Trips - Overnight Stays (Thousand), 2010-2019
  • Table 30: Total Domestic Tourism Expenditure by Category (KRW Million), 2010-2019
  • Table 31: Average Expenditure per Domestic Tourist by Category (KRW), 2010-2019
  • Table 32: International Arrivals by Region (Thousand), 2010-2019
  • Table 33: International Arrivals by Purpose of Visit (Thousand), 2010-2019
  • Table 34: International Arrivals by Mode of Transport (Thousand), 2010-2019
  • Table 35: Inbound Trips - Overnight Stays (Thousand), 2010-2019
  • Table 36: Total Inbound Tourism Expenditure by Category (KRW Million), 2010-2019
  • Table 37: Average Expenditure per Inbound Tourist by Category (KRW), 2010-2019
  • Table 38: International Departures by Region (Thousand), 2010-2019
  • Table 39: International Departures by Purpose of Visit (Thousand), 2010-2019
  • Table 40: International Departures by Mode of Transport (Thousand), 2010-2019
  • Table 41: Outbound Trips - Overnight Stays (Thousand), 2010-2019
  • Table 42: Total Outbound Tourism Expenditure by Category (KRW Million), 2010-2019
  • Table 43: Average Expenditure per Outbound Tourist by Category (KRW), 2010-2019
  • Table 44: Seats Available by Airline Type (Thousand), 2010-2019
  • Table 45: Seats Sold by Airline Type - Business Travel (Thousand), 2010-2019
  • Table 46: Seats Sold by Airline Type - Leisure Travel (Thousand), 2010-2019
  • Table 47: Load Factor by Airline Type (%), 2010-2019
  • Table 48: Passenger Kilometers Available by Airline Type (Million), 2010-2019
  • Table 49: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2010-2019
  • Table 50: Revenue per Passenger by Airline Type (KRW), 2010-2019
  • Table 51: Total Revenue by Airline Type (KRW Million), 2010-2019
  • Table 52: Establishments by Hotel Category, 2010-2019
  • Table 53: Available Hotel Rooms by Hotel Category, 2010-2019
  • Table 54: Room Occupancy Rate by Hotel Category (%), 2010-2019
  • Table 55: Room Nights Available by Hotel Category (Million), 2010-2019
  • Table 56: Room Nights Occupied by Hotel Category (Million), 2010-2019
  • Table 57: Average Revenue per Available Room by Hotel Category (KRW), 2010-2019
  • Table 58: Revenue per Occupied Room by Hotel Category (KRW), 2010-2019
  • Table 59: Total Revenue Per Available Room by Hotel Category (KRW), 2010-2019
  • Table 60: Total Revenue by Hotel Category and Customer Type (KRW Million), 2010-2019
  • Table 61: Guests by Hotel Category and Customer Type (Thousand), 2010-2019
  • Table 62: Car Rental - Market Value by Customer Type and Rental Location (KRW Million), 2010-2019
  • Table 63: Car Rental - Fleet Size, 2010-2019
  • Table 64: Car Rental Occasions (Thousand), 2010-2019
  • Table 65: Car Rental Days (Million), 2010-2019
  • Table 66: Car Rental - Average Rental Length (Days), 2010-2019
  • Table 67: Car Rental - Market Utilization Rate (%), 2010-2019
  • Table 68: Car Rental - Average Revenue per Day (KRW), 2010-2019
  • Table 69: Travel Intermediaries Market Value by Product Type (KRW Million), 2010-2019
  • Table 70: Travel Intermediaries Online Revenues by Provider (KRW Million), 2010-2019
  • Table 71: Travel Intermediaries Online Revenues by Type of Tourist (KRW Million), 2010-2019
  • Table 72: Travel Intermediaries In-store Revenues by Provider (KRW Million), 2010-2019
  • Table 73: Travel Intermediaries In-store Revenues by Type of Tourist (KRW Million), 2010-2019
  • Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 75: Travel Agent Revenues from International Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 77: Tour Operator Revenues from International Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel (KRW Million), 2010-2019
  • Table 80: Total Tourism Output by Category (KRW Billion), 2010-2019
  • Table 81: Direct Tourism Output by Category (KRW Billion), 2010-2019
  • Table 82: Indirect Tourism Output by Category (KRW Billion), 2010-2019
  • Table 83: Total Tourism Output Generated per Employee by Category (KRW Thousand), 2010-2019
  • Table 84: Direct Tourism Output Generated per Employee by Category (KRW Thousand), 2010-2019
  • Table 85: Indirect Tourism Output Generated per Employee by Category (KRW Thousand), 2010-2019
  • Table 86: Total Tourism Employment by Category (Thousand), 2010-2019
  • Table 87: Direct Tourism Employment by Category (Thousand), 2010-2019
  • Table 88: Indirect Tourism Employment by Category (Thousand), 2010-2019
  • Table 89: Average Salary per Employee by Category (KRW), 2010-2019
  • Table 90: Total Gross Income Generated by Total Tourism Employment by Category (KRW Million), 2010-2019

List of Figures

  • Figure 1: Domestic trips, 2009-2019
  • Figure 2: Domestic expenditure, 2009-2019
  • Figure 3: Domestic Tourism by Purpose of Visit (Million), 2009-2019
  • Figure 4: Number of Trips by Season - Domestic and Outbound(Million), 2014
  • Figure 7: Inbound Trips, 2009-2019
  • Figure 8: Inbound Expenditure, 2009-2019
  • Figure 9: Inbound Tourism by Purpose of Visit (Million), 2009-2019
  • Figure 10: International Arrivals by Mode of Transport (Million), 2009-2019
  • Figure 11: Outbound Trips, 2009-2019
  • Figure 12: Outbound Expenditure, 2009-2019
  • Figure 13: Outbound Trips by Purpose of Visit (Million), 2009-2019
  • Figure 14: International Departures by Mode of Transport (Million), 2009-2019
  • Figure 15: Revenues of Airlines Industry, 2009-2019
  • Figure 16: Seats Sold in Airlines Industry, 2009-2019
  • Figure 17: Seats Sold by Low Cost Airlines (Million)
  • Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Low Cost Airlines
  • Figure 19: Seats Sold by Full Service Airlines (Million)
  • Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Full Service Airlines
  • Figure 21: Seats Sold by Charter Airlines (Thousand)
  • Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Charter Airlines
  • Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2014
  • Figure 24: Revenues of Hotel Industry, 2009-2019
  • Figure 25: Room Nights Available and Revenue per Available Room, 2009-2019
  • Figure 26: Hotel Establishments by Category, 2009- 2019
  • Figure 27: Available Hotel Rooms by Category, 2009-2019
  • Figure 28: Total Hotel Revenue (KRW Billion), Budget Hotels, 2009-2019
  • Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 30: Budget Hotel Revenue by Customer Type (%), 2014
  • Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2014
  • Figure 32: Total Hotel Revenue (KRW Billion), Midscale Hotels, 2009-2019
  • Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 34: Midscale Hotel Revenue by Customer Type (%), 2014
  • Figure 35: Midscale Hotel Number by Customer Type (%), 2014
  • Figure 36: Total Hotel Revenue (KRW Billion), Upscale Hotels, 2009-2019
  • Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
  • Figure 38: Upscale Hotel Revenue by Customer Type (%), 2014
  • Figure 39: Upscale Hotel Number by Customer Type (%), 2014
  • Figure 40: Total Hotel Revenue (KRW Billion), Luxury Hotels, 2009-2019
  • Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room (KRW), 2009-2019
  • Figure 42: Luxury Hotel Revenue by Customer Type (%), 2014
  • Figure 43: Luxury Hotel Number by Customer Type (%), 2014
  • Figure 44: Market Value of Car Rental Industry, 2009-2019
  • Figure 45: Car Rental Value by Rental Type and Location (KRW Billion), 2009-2019
  • Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2009-2019
  • Figure 47: Market Value of Travel Intermediaries Industry, 2009-2019
  • Figure 48: Travel Intermediaries Online Revenues by Provider (KRW Billion), 2009-2019
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