Cover Image
市場調查報告書

啤酒的越南市場分析

Vietnam Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339520
出版日期 內容資訊 英文 106 Pages
訂單完成後即時交付
價格
Back to Top
啤酒的越南市場分析 Vietnam Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 106 Pages
簡介

隨著景氣復甦越南的啤酒需求增大,尤其是啤酒店需求大幅度增加。還有由於景氣復甦,消費者的購買力增加,高級/超級高級啤酒的市場擴大。反映根深蒂固的流行,國產啤酒的消費量急劇增大。另一方面,主流的流通管道的市場佔有率,在整體上以穩定的狀態發展。

本報告提供越南的啤酒市場最新趨勢及產業結構之相關詳細分析、圍繞過去5年的市場趨勢 (啤酒生產量/消費量/貿易量、市場規模 (以金額為準)、市場價格) 的實際成果值和今後的預測值、各包裝形態及各消費形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規、稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 新產品及影像
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

目錄
Product Code: BRMIVI15

Summary

An improving economy has seen beer rise, with a large rise in beer clubs. As the economy improves people's spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Key Findings

  • Beer market continued to retain buoyancy
  • Premium and superpremium segments saw increased consumer penetration
  • Local brands enjoyed good growth
  • The market continued to be dominated by three major players

Canadean's Vietnam Beer Market Insights 2015 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. New Products and Photo Shots
  • 5.3. Packaging Trends
  • 5.4. Beer Pricing Tables
  • 5.5. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Vietnam Population Size and Growth, 1986-2017F
  • Table 3: Asia Population Size and Growth, 2004-2015F
  • Table 4: Vietnam Economic Indicators, 2006-2016F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Beer @ 5% Abv, 2014
  • Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2012-2014
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 26: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 27: Beer Consumption by Local Definition, 2011-2015F
  • Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 30: Beer Consumption by Type, 2011-2015F
  • Table 31: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 32: Beer All Trademarks, 2010-2014
  • Table 33: Beer Brands by Local Definition, 2010-2014
  • Table 34: Beer Brands by Standard Price Segment, 2010-2014
  • Table 35: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 36: Beer Brands by Type, 2010-2014
  • Table 37: Imported Brands by Origin, 2010-2014
  • Table 38: Beer Licensed Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: Hanoi Brewery Brand Volumes 2010-2014
  • Table 45: Hue Brewery Brand Volumes 2010-2014
  • Table 46: Saigon Brewery Brand Volumes 2010-2014
  • Table 47: Southeast Asia Brewery Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
Back to Top