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Taiwan Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339515
出版日期 內容資訊 英文 80 Pages
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台灣的啤酒市場分析:2015年 Taiwan Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 80 Pages



第1章 資料修訂摘要

第2章 摘要整理

第3章 市場情況

  • 市場情況
  • 市場參數的表格
  • 法律、課稅的表格

第4章 市場背景概要

第5章 市場更新

  • 市場評論
  • 包裝趨勢
  • 啤酒價格的表格
  • 啤酒資料的表格

第6章 啤酒公司簡介

第7章 附錄


Product Code: BRMITW15


A weakening demand for beer and stagnant consumer spending as a result of lowered average income has seen the beer market decline. Most of the new beers seen are imported and only seen between April and October. The two main breweries Taiwan Tobacco and Liquor and Tsingtao take up most of the market share.

Key Findings

  • Imported beer isn't as popular as local beer due to taste preferences
  • Health and wellness as well as strict drink drive policies are slowing down growth
  • Beer is only consumed at special occasions as it is seen as high price and high calorie

Canadean's Taiwan Beer Market Insights 2015 Report provides a complete overview of the Taiwan beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Taiwan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Taiwan beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Taiwan beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. Packaging Trends
  • 5.3. Beer Pricing Tables
  • 5.4. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Taiwan Population Size and Growth, 1991-2017F
  • Table 3: Taiwan Economic Indicators, 2006-2016F
  • Table 4: Taxation Base
  • Table 5: Historical Excise Rates of Beer
  • Table 6: Legal Controls on Beer
  • Table 7: Tax Burden on Beer @ 5% Abv, 2013
  • Table 8: Leading Retail Groups for Beer 2009-2013 (number of outlets)
  • Table 9: Beer Key Facts
  • Table 10: Top 10 Beer Brands - Volume, 2012-2014
  • Table 11: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 12: Licensed Brand Owners and Licensees
  • Table 13: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 14: Trade Margin Build-Up Model
  • Table 15: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 16: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 17: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 18: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 19: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 20: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 21: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 22: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 23: Beer Consumption by Local Definition, 2011-2015F
  • Table 24: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 25: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 26: Beer Consumption by Type, 2011-2015F
  • Table 27: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 28: Beer All Trademarks, 2010-2014
  • Table 29: Beer Brands by Local Definition, 2010-2014
  • Table 30: Beer Brands by Standard Price Segment, 2010-2014
  • Table 31: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 32: Beer Brands by Type, 2010-2014
  • Table 33: Imported Brands by Origin, 2010-2014
  • Table 34: Beer Licensed Brands, 2010-2014
  • Table 35: Beer Private Label Brands, 2011-2014
  • Table 36: Beer Trademark Owners, 2010-2014
  • Table 37: Beer Local Operators, 2010-2014
  • Table 38: Beer leading Brewers/Importers, 2010-2014
  • Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 40: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 41: Taiwan Tobacco and Liquor Brand Volumes 2010-2014
  • Table 42: Taiwan Tsing Beer Co Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
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