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市場調查報告書

啤酒的土耳其市場分析

Turkey Beer Market Insights Report 2016

出版商 Canadean 商品編碼 339514
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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啤酒的土耳其市場分析 Turkey Beer Market Insights Report 2016
出版日期: 2016年07月31日 內容資訊: 英文 64 Pages
簡介

土耳其國內啤酒銷售、廣告限制,抑制其市場成長。2014年特別消費稅被提高了2次。對啤酒消費存在敵對性的政治姿態,導致產業的縮小。現在,啤酒的標籤刊載警告文,以及商店的標誌上也禁止刊登酒精品牌。

本報告提供土耳其的啤酒市場最新趨勢及產業結構之相關詳細分析、圍繞過去5年的市場趨勢 (啤酒生產量/消費量/貿易量、市場規模 (以金額為準)、市場價格) 的實際成果值和今後的預測值、各包裝形態及各消費形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規、稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 新產品及影像
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

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目錄
Product Code: BRMITR16

Summary

2015 was the hottest year for the last five years, The hot weather boosted cold drinks consumption, including beer, stemming the decline slightly. Since 2013 beer sales have been restricted by both sales time and a complete ban on advertising. This affected the sale of beer as producers found it difficult to attract new consumers. Lack of tourism affects the growth in beer.

Key Findings

  • Low and no alcohol beers have failed to take off as the consumers were preferring the regular beer segment.
  • The ban on advertising and the strict sales restrictions are set to continue to hurt beer consumption.
  • Large modern retail was the leading channel in the market yet it shrunk in line with the overall market.
  • Prices see a marked increase as premiumization drives up consumption costs.

Canadean's Turkey Beer Market Insights 2016 Report provides a complete overview of the Turkey beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

  • 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
  • Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
  • Value by distribution channel 2011-2015, with 2016 forecasts
  • 2014-2016 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2015 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Turkey beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Turkey beer market to support your brand development and marketing initiatives
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Turkey beer market
  • View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Market Context

  • 1.1. Market Parameters Tables
  • 1.2. Legislation and Taxation Tables

2. Market Background Briefing

3. Market Update

  • 3.1. New Products and Photo Shots
  • 3.2. Beer Pricing Tables
  • 3.3. Beer Data Tables

4. Brewer Profiles

5. Appendix

  • 5.1. Disclaimer
  • 5.2. Methodology, Wisdom Attributes and Product Definitions
  • 5.3. Map

List of Tables

  • Table 1: Turkey Population Size and Growth, 1987-2018F
  • Table 2: East Europe Population Size and Growth, 2005-2016F
  • Table 3: Turkey Economic Indicators, 2007-2017F
  • Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
  • Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
  • Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
  • Table 7: Taxation Base
  • Table 8: Historical Excise Rates of Beer
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2014
  • Table 11: Beer Key Facts
  • Table 12: Top 10 Beer Brands - Volume, 2013-2015
  • Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
  • Table 14: Licensed Brand Owners and Licensees
  • Table 15: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 16: Selected Consumer Beer Prices: On-Premise, 2014-2016
  • Table 17: Selected Consumer Beer Prices: Off-Premise, 2014-2016
  • Table 18: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
  • Table 19: Beer Production/Trade/Consumption 000 HL, 2005-2016F
  • Table 20: Beer Production/Trade/Consumption - Growth, 2005-2016F
  • Table 21: Consumption of FABs and Cider (000 HL), 2005-2016F
  • Table 22: Beer Foreign Trade By Country (Imports), 2012-2016F
  • Table 23: Beer Foreign Trade By Country (Exports), 2012-2016F
  • Table 24: Beer Market Valuation (Local Currency), 2014-2016F
  • Table 25: Beer Consumption by Local Definition, 2012-2016F
  • Table 26: Beer Consumption by Standard Price Segmentation, 2012-2016F
  • Table 27: Beer Consumption by Alcoholic Strength, 2012-2016F
  • Table 28: Beer Consumption by Type, 2012-2016F
  • Table 29: Beer Consumption by Geographic Scope, 2012-2016F
  • Table 30: Beer All Trademarks, 2011-2015
  • Table 31: Beer Brands by Local Definition, 2011-2015
  • Table 32: Beer Brands by Standard Price Segment, 2011-2015
  • Table 33: Beer Brands by Alcoholic Strength, 2011-2015
  • Table 34: Beer Brands by Type, 2011-2015
  • Table 35: Imported Brands by Origin, 2011-2015
  • Table 36: Beer Licensed Brands, 2011-2015
  • Table 37: Beer Private Label Brands, 2011-2015
  • Table 38: Beer Trademark Owners, 2011-2015
  • Table 39: Beer Local Operators, 2011-2015
  • Table 40: Beer leading Brewers/Importers, 2011-2015
  • Table 41: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
  • Table 42: Beer Distribution: On vs. Off Premise, 2012-2016F
  • Table 43: Efes Beverage Group Brand Volumes 2011-2015
  • Table 44: Park Group Brand Volumes 2011-2015
  • Table 45: Turk Tuborg Brand Volumes 2011-2015

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2015
  • Figure 2: Beer Consumption by Pack Material/Type, 2015
  • Figure 3: Beer Distribution by Channel, 2015
  • Figure 4: Beer Consumption by Price Segment, 2015
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