Cover Image
市場調查報告書

啤酒的泰國市場分析

Thailand Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339513
出版日期 內容資訊 英文 88 Pages
訂單完成後即時交付
價格
Back to Top
啤酒的泰國市場分析 Thailand Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 88 Pages
簡介

隨著政治不穩定、暴動,2014年前半期的泰國啤酒市場上店內消費、購買消費皆大幅度下降。再加上物品稅的提高使零售價格整體有上升趨勢。為此,大啤酒企業投入小型尺寸的產品,努力維持市場競爭力。特別活動 (足球世界盃、年終休假等)支撐啤酒市場成長,不過,未能彌補市場整體縮小趨勢。

本報告提供泰國的啤酒市場最新趨勢及產業結構之相關詳細分析,圍繞過去5年的啤酒生產量、消費量、市場規模 (以金額為準)、市場價格的實際成果值,及今後的預測值,各包裝形態及各消費形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規、稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

目錄
Product Code: BRMITH15

Summary

Political deadlock and widespread protests in the first half of the year saw a massive decline in both off and on-premise volumes showing a decline in the overall beer market. A new excise tax was introduced rising all retail prices. Both Boon Rawd Brewery and Thai Asia Pacific Brewery introduced smaller pack sizes to maintain their competitive edge. Beer did grow during the World Cup and in Q4's festive season but it wasn't enough to counteract the overall drop seen.

Key Findings

  • Beer declined in 2014
  • Both on- and off-premise suffered
  • Imported beer enjoyed a good performance

Canadean's Thailand Beer Market Insights 2015 Report provides a complete overview of the Thailand beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Thailand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Thailand beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Thailand beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. Packaging Trends
  • 5.3. Beer Pricing Tables
  • 5.4. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Thailand Population Size and Growth, 1986-2017F
  • Table 3: Asia Population Size and Growth, 2004-2015F
  • Table 4: Thailand Economic Indicators, 2006-2016F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Beer @ 5% Abv, 2013
  • Table 12: Leading Retail Groups for Beer 2009-2014 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2012-2014
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 26: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 27: Beer Consumption by Local Definition, 2011-2015F
  • Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 30: Beer Consumption by Type, 2011-2015F
  • Table 31: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 32: Beer All Trademarks, 2010-2014
  • Table 33: Beer Brands by Local Definition, 2010-2014
  • Table 34: Beer Brands by Standard Price Segment, 2010-2014
  • Table 35: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 36: Beer Brands by Type, 2010-2014
  • Table 37: Imported Brands by Origin, 2010-2014
  • Table 38: Beer Licensed Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: Boon Rawd Brewery Brand Volumes 2010-2014
  • Table 45: San Miguel Thailand Brand Volumes 2010-2014
  • Table 46: Thai Asia Pacific Brewery Brand Volumes 2010-2014
  • Table 47: Thai Beverages Public Company Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
Back to Top