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市場調查報告書

啤酒的新加坡市場分析

Singapore Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339510
出版日期 內容資訊 英文 80 Pages
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啤酒的新加坡市場分析 Singapore Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 80 Pages
簡介

新加坡的啤酒市場2014年達成了正成長,不過,這不但是該國國民,訪問觀光客和外籍勞工也有貢獻。對高級啤酒的興趣高漲,啤酒進口量整體大幅度增加,不過,各知名品牌的市場佔有率都降低了。消費者的品質要求高漲使精釀啤酒的需求開始擴大,以及以年輕的女性為中心小麥啤酒受到歡迎,不過,反過來烈性黑啤酒啤酒由於「適合老人的啤酒」的印象而使需求下降。

本報告提供新加坡的啤酒市場最新趨勢及產業結構之相關詳細分析、圍繞過去5年的市場趨勢 (啤酒生產量/消費量/貿易量、市場規模 (以金額為準)、市場價格) 的實際成果值和今後的預測值、各包裝形態及各消費形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規與稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

目錄
Product Code: BRMISG15

Summary

Beer registered a growth in 2014 not only due to Singapore residents but also tourists, foreign and expatriate workers. Imports grew significantly as people become more interested in premium beers, however all leading brands lost market share.

Key Findings

  • Craft beers have started to grow as consumer sophistication increases, with choices mainly being quality driven
  • Young female drinkers have pushed up the growth of wheat beer
  • Stout has declined due to it being seen as an older man's drink

Canadean's Singapore Beer Market Insights 2015 Report provides a complete overview of the Singapore beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Singapore beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Singapore beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Singapore beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. Packaging Trends
  • 5.3. Beer Pricing Tables
  • 5.4. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions

List of Tables

  • Table 1: Data Revisions Summary
  • Table 2: Singapore Population Size and Growth, 1986-2017F
  • Table 3: Asia Population Size and Growth, 2004-2015F
  • Table 4: Singapore Economic Indicators, 2006-2016F
  • Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 8: Taxation Base
  • Table 9: Historical Excise Rates of Beer
  • Table 10: Legal Controls on Beer
  • Table 11: Tax Burden on Beer @ 5% Abv, 2012
  • Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
  • Table 13: Beer Key Facts
  • Table 14: Top 10 Beer Brands - Volume, 2012-2014
  • Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 16: Licensed Brand Owners and Licensees
  • Table 17: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 18: Trade Margin Build-Up Model
  • Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 26: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 27: Beer Consumption by Local Definition, 2011-2015F
  • Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 30: Beer Consumption by Type, 2011-2015F
  • Table 31: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 32: Beer All Trademarks, 2010-2014
  • Table 33: Beer Brands by Local Definition, 2010-2014
  • Table 34: Beer Brands by Standard Price Segment, 2010-2014
  • Table 35: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 36: Beer Brands by Type, 2010-2014
  • Table 37: Imported Brands by Origin, 2010-2014
  • Table 38: Beer Licensed Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: Asia Pacific Breweries Brand Volumes 2010-2014
  • Table 45: Carlsberg Singapore Pte Brand Volumes 2010-2014
  • Table 46: New Bridge Investments Brand Volumes 2012-2014
  • Table 47: LHA Food and Beverages Brand Volumes 2014-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
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