Cover Image
市場調查報告書

啤酒的俄羅斯市場分析

Russia Beer Market Insights Report 2015

出版商 Canadean 商品編碼 339508
出版日期 內容資訊 英文 170 Pages
訂單完成後即時交付
價格
Back to Top
啤酒的俄羅斯市場分析 Russia Beer Market Insights Report 2015
出版日期: 2015年08月31日 內容資訊: 英文 170 Pages
簡介

俄羅斯在2014年,由於消費者的購買力大幅度降低,啤酒的整體消費量也縮小。再加上啤酒的物品稅課稅和法律上的法規強化,低所得家庭從低價格啤酒轉向私釀伏特加和自製烈酒,將啤酒市場逼上困境。可是,啤酒產業全體低迷中,當地啤酒廠商和高級啤酒成功擴大銷售額。還有在運動活動上啤酒廣告的解除禁令,也支持部分啤酒消費。

本報告提供俄羅斯的啤酒市場最新趨勢及產業結構之相關詳細分析、圍繞過去5年的市場趨勢 (啤酒生產量/消費量/貿易量、市場規模 (以金額為準)、市場價格) 的實際成果值和今後的預測值、各包裝形態及各消費形態 (店內/購買消費) 詳細趨勢、啤酒市場的近來情勢、相關法規與稅制、今後的市場發展預測與課題、主要啤酒廠商 (釀造業者) 簡介等相關調查與考察。

第1章 資料修訂:概要

第2章 摘要整理

第3章 市場概況

  • 市場概況
  • 市場參數 (表格)
  • 相關法規與稅制的一覽

第4章 市場背景結構:概要

第5章 市場最新趨勢

  • 市場趨勢的說明
  • 新產品及影像
  • 包裝的趨勢
  • 啤酒的價格趨勢 (表格)
  • 啤酒市場資料 (表格)

第6章 啤酒製造商簡介

第7章 附錄

圖表一覽

目錄
Product Code: BRMIRU15

Summary

Overall beer consumption saw a decline, with consumers' purchasing power seriously eroded compared to last year. These difficulties were further compounded by an increase of exercise tax on beer, further legislative restrictions and a partial shift of low incomes consumers from the economy beer segment to illegal vodka or home-made spirits. Despite the worries of the beer industry as a whole, small-sized regional breweries and premium priced beer were able to increase their sales volumes. Beer consumption was also helped by the partially lifted restriction of beer advertising at sporting events.

Key Findings

  • Markets continue to decline
  • However, premium segment saw growth
  • Craft beer continues to take share from major brewers
  • Economic conditions effect consumer purchasing power
  • Restrictions for advertising have been lifted for sports events

Canadean's Russia Beer Market Insights 2015 Report provides a complete overview of the Russia beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

  • 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
  • Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
  • Value by distribution channel 2010-2014, with 2015 forecasts
  • 2013-2015 selected on- / off-premise retail prices
  • Details of key beer new product launches in 2014 by company
  • Overview of the competitive landscape in the beer market, with analysis of key company performance
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
  • Data is also available in excel format

Reasons To Buy

  • Gain an in-depth understanding of the dynamics and structure of the Russia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
  • Evaluate the current emerging trends and future growth opportunities in the Russia beer market to support your brand development and marketing initiatives
  • Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
  • Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
  • Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
  • Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Russia beer market
  • View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents

1. Data Revisions Summary

2. Executive Summary

3. Market Context

  • 3.1. Market Context
  • 3.2. Market Parameters Tables
  • 3.3. Legislation and Taxation Tables

4. Market Background Briefing

5. Market Update

  • 5.1. Market Commentary
  • 5.2. New Products and Photo Shots
  • 5.3. Packaging Trends
  • 5.4. Beer Pricing Tables
  • 5.5. Beer Data Tables

6. Brewer Profiles

7. Appendix

  • 7.1. Disclaimer
  • 7.2. Methodology and Product Definitions
  • 7.3. Map

List of Tables

  • Table 1: Russia Population Size and Growth, 1986-2017F
  • Table 2: East Europe Population Size and Growth, 2004-2015F
  • Table 3: Russia Economic Indicators, 2006-2016F
  • Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
  • Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
  • Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
  • Table 7: Taxation Base
  • Table 8: Historical Excise Rates of Beer
  • Table 9: Legal Controls on Beer
  • Table 10: Tax Burden on Beer @ 5% Abv, 2014
  • Table 11: Leading Retail Groups for Beer 2009-2014 (number of outlets)
  • Table 12: Beer Key Facts
  • Table 13: Top 10 Beer Brands - Volume, 2012-2014
  • Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
  • Table 15: Licensed Brand Owners and Licensees
  • Table 16: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 17: Trade Margin Build-Up Model
  • Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
  • Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
  • Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
  • Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
  • Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F
  • Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F
  • Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F
  • Table 25: Beer Market Valuation (Local Currency), 2013-2015F
  • Table 26: Beer Consumption by Local Definition, 2011-2015F
  • Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F
  • Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F
  • Table 29: Beer Consumption by Type, 2011-2015F
  • Table 30: Beer Consumption by Geographic Scope, 2011-2015F
  • Table 31: Beer All Trademarks, 2010-2014
  • Table 32: Beer Brands by Local Definition, 2010-2014
  • Table 33: Beer Brands by Standard Price Segment, 2010-2014
  • Table 34: Beer Brands by Alcoholic Strength, 2010-2014
  • Table 35: Beer Brands by Type, 2010-2014
  • Table 36: Imported Brands by Origin, 2010-2014
  • Table 37: Beer Licensed Brands, 2010-2014
  • Table 38: Beer Private Label Brands, 2010-2014
  • Table 39: Beer Trademark Owners, 2010-2014
  • Table 40: Beer Local Operators, 2010-2014
  • Table 41: Beer leading Brewers/Importers, 2010-2014
  • Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
  • Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
  • Table 44: BBH Russia Brand Volumes 2010-2014
  • Table 45: Efes Russia Brand Volumes 2010-2014
  • Table 46: Heineken Brewery (Russia) Brand Volumes 2010-2014
  • Table 47: Ochakovo Brand Volumes 2010-2014
  • Table 48: Sun InBev Russia Brand Volumes 2010-2014

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2014
  • Figure 2: Beer Consumption by Pack Material/Type, 2014
  • Figure 3: Beer Distribution by Channel, 2014
  • Figure 4: Beer Consumption by Price Segment, 2014
Back to Top